The Problem and Its Background
The Problem and Its Background
Chapter 1
Introduction
Inflation rate is the general level wherein the prices for goods and services is
rising and consequently the purchasing power of currency is falling, in short inflation rate
is the continual act of increasing in the price of goods and services of a business, inflation
happens in every business over a period of time it means if the price of the ingredients
rise, there is an act of increasing to their products. Selling means the exchange of
products or services for money while the price means the amount of something, or the
cost of something, the selling price is the market value that purchase a definite quality,
demand and supply of money, changes in production and distribution cost or increase in
taxes on products. When economy experiences inflation, i.e. when the price level of
goods and services rises, the value of currency reduces. This means now each unit of
currency buys fewer goods and services. It has its worst impact on consumers. High
prices of day-to-day goods make it difficult for consumers to afford even the basic
commodities in life. This leaves them with no choice but to ask for higher incomes.
Hence the government tries to keep inflation under control. Contrary to its negative
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more, because during times of lower inflation, the level of interest rate also remains low.
Hence the government as well as the central bank always strive to achieve a limited level
of inflation.
In every bakeries they use different ingredients for their products specially
breads, bread is one of the major segments of foods processing industry , bread is
typically made by flour, butter, salt, water to formed loaf or another shape and it is baked
in oven and this products are available in many forms and type which are very popular
now and then, and this are the monay, ensaymada, mammon, pan de coco and other tasty
bread but the most popular is hot pandesal people use to buy breads all the time but there
are times when the ingredients of a particular bread increase so that means that there is a
sudden effect through the products of a certain bakeries if the amount of sugar increase
definitely there is also a chance to increase the price of their products and that is not
possible to happen to a certain bakeries, so the owners or the employee of that bakeries
will do a way or find a way to maintain the quality or the quantity of their product so that
people will still buy their products. When inflation rate causes cost to rise some
companies choose to raise their prices on lockstep or worst they’ll wait and then raise the
price a lot at once and because of that the consumers will tend to hate the lockstep pricing
and start bashing the company even though it’s just to cover the cost of inflation rate.
Consumers are favoured to the low pricing of a particular product; a company will suffer
from rising costs and fail to attribute them to their regular compounding inflation.
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In general, when inflation increase their saving accounts have been affected
negatively because of lose purchase power on an account and their currently interest rates
are getting low and there is very little incentive for saving money. During the period of
inflation rate if the companies cannot pass their increased costs on to consumers the
business suffer financial losses, and this causes the value of the stocks to go down in
short the profit of the business will go down and it really affects the company and also
the employees.
The study aimed to identify the relationship between costs of ingredients to the
3. How may the increase of the ingredients’ price brought by inflation be described?
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4. Is there a significant relationship between the cost of ingredients and the selling price
of the products?
5. In what rate does the cost of ingredients affect the product’s selling price?
By conducting this study we aimed to benefit some people by making them aware
The Consumers. This research can benefit the consumers especially the ones
who are often buying in Bakeshops, by reading our research they can get an idea of why
and how the selling price change because of the price hike of baking ingredients making
them aware of the different strategies of bakeshops and the best times to buy the bread
they want.
The Owners or Managers. This research can help the owners or managers of
bakeshops manage the control of their budget and the actions necessary when an inflation
of ingredients happens, by reading our research they would know how other bakeries deal
with the problem and the average rate in which the prices change.
The Future Researchers. This research can help other researchers in conducting
theirs as well. They can make use of this research to gain more information about their
topic and maybe if our topics are related they might find something useful to add in their
own research.
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The study aimed to identify the strategies of bakeshops, the effect of cost of
ingredients to the selling price and quantity of the products of Bakeshops in the City of
Tarlac.
The study aimed to identify the effect of the inflation rate of baking ingredients to
the selling price of bakery products. The study considers the bakeshops’ profile such as
the number of years in existence, location and its form of business organization. The
researchers limited the study to 15 bakeshop owners. The respondents of the study are
bakeshop owners from the City of Tarlac. Each of the respondents was given a checklist
to answer. The owners came from different popularities and types of bakeshops to avoid
interviews as our main method of collecting the data needed. The interviews will be a
way for us to know their answer on the different questions regarding how the increase in
price of the ingredients affects their business as a whole. The researchers included
additional interview questions that will provide us information on the profile of the
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business. Open-ended questions were used to have a better and clearer understanding of
their answer and also encouraged them to answer the questions accurately and sincerely.
Definition of Terms:
Cost. The amount or equivalent paid or charged for something. (Merriam Webster
Dictionary)
Product. A product is the item offered for sale. A product can be a service or an item. It
Living Dictionary)
Quality. The standard of something measured against other things of a similar kind.
Quantity. The aspect in which thing is measurable in terms of greater, less or equal or of
Chapter 2
This chapter shows the studies and literature that are related to this research.
These works will help the Researchers in the development of the study and will be used
Related Literature
According to an article titled “How Inflation Affect your Cost of Living”, talks
about how the increase in price of the different products you buy affect your daily life
most importantly your expenses and budget. The author talked about why keeping track
of the changes in price of goods important especially if you want to save money or
products. These factors may be the quality of raw material, cost of preservation,
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transportation cost, office expenses etc. Based on his study these are the primary factors
that are usually the cause why the production cost of bakeries increases which will lead to
Princa, Filipinos are described as a group of a people who can't withstand a day without
eating a piece of bread - pandesal as a stapled food for breakfast and a few slice of bread
for their snacks that may be their all-time favorite ensaymada, pan de coco, monay,
mamon rolls, French bread and the list goes on. That is why the Filipino are greatly
Bakery product manufacturers need to calculate all the elements of cost for bakery
product costing and should be updated to the changes especially in the increase in price
every month. This activity is critical exercise for bakers to arrive at correct price attain
manufacture our products could materially increase our costs and decrease our
profitability. Any raw material price increase would increase our cost of sales and
decrease our profitability unless we are able to pass higher prices on to our customers. In
addition, if one or more of our competitors is able to reduce its production costs by taking
may face pricing pressures from those competitors and may be forced to reduce our
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prices or face a decline in net sales, either of which could have a material and adverse
effect on our business, results of operations and financial condition. (MFB 10-K, 2008)
Price increases for energy costs and raw materials could have a significant impact
on the company’s ability to sustain and grow earnings this is the main point of the
and raw materials, the costs of which are subject to worldwide supply and demand as
well as other factors beyond the control of the company. Significant variations in the cost
of energy, which primarily reflect market prices for oil and natural gas and raw materials,
affect the company’s operating results from period to period. When possible, the
company purchases raw materials through negotiated long-term contracts to minimize the
impact of price fluctuations. The company has taken actions to offset the effects of higher
energy and raw material costs through selling price increases, productivity improvements
and cost reduction programs. Success in offsetting higher raw material costs with price
increases is largely influenced by competitive and economic conditions and could vary
significantly depending on the market served. If the company is not able to fully offset
the effects of higher energy and raw material costs, it could have a significant impact on
Related Studies
Foreign
The study conducted by S. Kiumarsi and the others entitled “Marketing strategies
talks about the different strategies that bakeries can use to lessen the cost but improve
their sales. Strategies like knowing how to value add on bakery products, its quality, what
type of product is moving fast on the market and which bakery product has a higher profit
margin. The researchers also used made some graphic organizers that would help the
S. Kiumarsi et al. made a research on 2014 regarding the different strategies that
bakeshops can use in order to increase their sales and lessen their cost at the same time. It
is similar to this study because both researches want to know how bakeshops deal with an
increase of costs especially because of a price hike. But the studies are also different in
terms of the main focus of the study, the sampling method and the respondents.
Annie Doolittle and the others’ study entitled “Industry Analysis: Bakery
Industry” that identified the different barriers that keep companies from gaining or
maintaining success such as lack of capital, brand recognition and high cost of material
and labor. They also mentioned some of the key factors that can help determine whether a
baking company will be successful or not and that is 1) the ability to pass on cost
increases 2) Supply contracts in place for key inputs 3) Proximity to key markets 4) Use
Doolittle et al.’s study is similar to this research in terms of the aim of the
research, both studies want to benefit the owners of bakeshops by giving them the
information they need in order to operate their business effectively and efficiently. But on
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the other hand, the researches varied when it comes to the respondents of the study,
Local
"Profitability of bakeshop in the City of Tarlac" was about the different factors that affect
the profitability and the profitability rate of bakeshops especially here in Tarlac City. The
of their study as well as their data gathering instruments. Base on their findings, 50% of
the respondent said that their net income increased as the time goes by but the other half
said that their net income decrease from the time to time, this goes to show that the
profitability of bakeries are in a normal state and can be describes as 50:50 chance of
success. The researchers also gave some recommendation regarding cost reduction,
The study of Esteron, Sampang and Santos is similar to this study because both
study talk about the different factors that affects the operation of bakeshops. This
includes the cost of ingredients and its relationship with the selling price which translate
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to the net income of the business. But it also differed from this study in terms of its main
This research was conducted by Vergara and others ( 2006) entitled "Financial
performance of selected Bakeries in Tarlac City" was about the effect in their financial
performance especially here in Tarlac City. The researcher made use interview to validate
those data and also they use questionnaire as basis of their study and to support their
conducted study base on their findings that 30% of sole proprietor bakeries said that their
initial capital is below 50,000 and majority of them said that they got their initial capital
by their savings and they just allocate their enough cash of money considering the
expenses venturing in such business. IT shows that these bakeries has different factors
that affect their financial performance and their sales still increase in terms of pricing and
giving a fair amount of price to their products that would give a good effect to their
performance.
The study of De Guzman and Vergara is similar to this study because both studies
focused about the effect of the different factors that affect to the financial performance of
selected bakeries. This includes the giving of reasonable prices and fair amount of the
products that would cause a good affect to the business. But it also different from this
study in terms of its scope and delimitation as well as the number of the respondents.
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Chapter 3
This chapter shows the research design that was employed. This also contains
detailed information about how the research was conducted, how the data were collected
Research Design
will explore the relationship between the inflation rate of baking ingredients and the
This study was conducted at the different barangays of Tarlac especially from San
Vicente, Suizo, San Roque and F. Tanedo. Fifteen owners or personnel of bakeshops
Statistical Treatment
To interpret the data effectively, the researcher will employ the following
statistical treatment. The Rate of Increase and Price change are the tools used to interpret
the data.
% = F/N x 100
Where: % = Percentage
The respondents of this study were the owners/managers of Bakeshops here in the
City of Tarlac who is responsible on operating their business to earn, making plans to
keep the business operated and dealing with the factors that may affect the performance
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of their bakeries financially. The selection of the respondents was through purposive
sampling design.
Sampling Methods
This study made use of purposive sampling design which means that the
respondents were chosen based on the researchers’ judgement with their availability,
Research Instruments
The data needed in this study was gathered using a 10 minute interview with the
chosen participants; they were asked many different questions that will answer the SOPs.
We made use of questionnaire to improve the quality of the interview while keeping it on
track and precise, we also made use recording device such as cameras and cell phones to
In order to collect the necessary data that we need in this research we came up
with the procedures that will guide us on our interview with the respondents and other
data collecting methods. First, we would give them a form asking for their consent so the
interview will be completely voluntary. After they gave us their content, we started the
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interview and asked them specific questions related to our study. Second, we wrote down
their answer in a paper and took a recording of the whole interview which will be used
later in the study. Lastly, we summarized all of the respondent answer and made it ready
Input
of the products.
Output Process
between the two. The increase rate of the the relationship of the ingredients
selling price if there is an inflation rate in inflation rate and the products through
Chapter 4
This chapter presents the data collected in tabular and textual terms. The data
were organized, classified, and examined using the appropriate statistical tools and
As regards with the problems of the study, the following data were gathered:
In this problem, the researchers’ aimed to identify the profile of the businesses.
The type of business, number of years in existence, location or branch, and the business’
The type of the businesses was identified to determine which type (Sole
Table 1
Type of Business
Table 1 show that out of all the 15 respondents (15) fifteen or 100% of them built
a sole proprietorship business. It can be concluded from the table that sole proprietorship
The researchers want to identify how old bakeries are in the different barangays
of Tarlac.
The age of the businesses was identified to determine how old bakeries are in the
Table 2
Years of Existence
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Table 2 shows that out of 15 respondents, there were (8) eight bakeries that are
below 5 years, (4) four bakeries that are between 5 to 10 years and (3) three that are 10 to
15 years old. It can be concluded from the table that majority of the bakeries are below 5
years old.
The researchers want to identify the location or branch of the 15 bakeries that
there are numerous bakeries in every barangay of Tarlac. Table 3 shows its frequency and
percentage.
Table 3
Location or Branch
Table 3 shows that out of 15 respondents, there were (6) six bakeries from San
Vicente, (3) three from San Roque, (1) one from Victoria, (1) one from Tibagan, (2) two
from San Sebastian, (1) one from Suizo and (1) one from Sto. Cristo. It can be concluded
from the table that most of the respondents are located at San Vicente, Tarlac City.
The researchers want to identify the average monthly revenue of the bakeries
The average monthly revenue of bakeries was identified in order to determine the
average income these businesses are able to generate in a month. Table 4 shows its
Table 4
Above 200,000 0 0%
TOTAL 15 99.99%
Table 4 shows that out of 15 respondents, (1) one of them has an income below
10,000, (5) five with 10,000 to 30,000, (5) five with 31,000 to 50,000, (2) two with
51,000 to 100,000 and another (2) two with 101,000 to 200,000 revenue every month. It
can be concluded from the table that majority of the respondents has a monthly revenue
Table 5 shows which ingredients are subject to change their prices when inflation
occurs.
Table 5
Table 5 shows that (14) fourteen respondents chose flour, (10) ten picked sugar,
(4) four for leavening, (6) six for salt, (4) for dairy, (1) one for shortening, (1) one for
extracts and flavorings, (0) zero for spices and (1) one for add-ins. It can be concluded
from the table that the ingredient that is mostly being affected by inflation is flour.
This problem aimed to identify how inflation affects the ingredients’ price and the
Table 6 shows how much the prices of ingredients increase when inflation takes
place.
Table 6
Table 6 shows that out of 15 respondents, (11) eleven of them said that the usual
change is between 1.00 to 2.00, (2) two said that it is between 3.00 to 4.90 and another
(2) two for 5.00 to 9.90. It can be concluded that majority of them believe that the
4. The relationship between the cost of ingredients and the selling price of the
products
Table 7 shows how often cost of ingredients affect the selling price of the
products. 1= Always 2= Sometimes 3= Very Often and 4= Never are the following
rankings.
Legend: 1-1.99: Always 2-2.99: Sometimes 3-3.99: Very Often 4-4.99: Never
Table 7
Relationship between the cost of ingredients and the selling price of the products
there is a change in
cost
When the cost is
decreased, the price 20 3.73 Very Often
will increase
When the cost is
decreased, the price 20 3.8 Very Often
will also decrease
GRAND MEAN 20 Respondents 3.332 Very Often
Table 7 displays that the (1st) first situation which states that when the cost is
increased the price will also increase, the (4th) situation which states that when the cost is
decreased the price will increase and the (5th) which states that when the cost is decreased
the price will also decrease happen VERY OFTEN according to the respondents. While
the (2nd) second situation which states that when the cost is increased the price will
decrease NEVER happens and lastly the (3rd) third situations which states that the price
will remain the same regardless of the change in cost happens SOMETIMES. It was also
revealed that out of 15 respondents, the grand mean is 3.332 with a verbal description of
VERY OFTEN.
This problem aimed to identify the rate of change between the products’ selling
price and the cost of the ingredients that they used to make the products.
Table 8 shows how much the selling price spikes if the cost of ingredients also
experienced an increase.
Table 8
Table 8 shows that out of the 15 respondents, (7) seven of them thinks that the
usual difference between the old and the new price is between 1.00 to 2.00 pesos, (1) one
of them believe that it is between 3.00 to 4.90 pesos but the remaining (7) seven
respondents said that the price do not change. It can be concluded that 50% of them
change increases their price by 1.00 to 2.00 pesos while the other half do not change their
price at all.
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Chapter 5
Summary
The analysis of the data yielded the following sets of findings based from
They own and run their business individually which simply means they
between the owner and business entity. Majority of the businesses is below (5)
five years old while some of them are below but both continue moving forward
while improving and maintaining the existence of their business. Their businesses
are located at the City of Tarlac, specifically in San Roque, San Vicente, San
Sebastian, Victoria, Suizo, Sto. Cristo and Tibagan. And when it comes to their
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daily revenue, they normally earn more than (3) three thousand to (5) five
thousand pesos, and their overall monthly average is between (10) Ten thousand
who are affected by this situation, and when the cost of ingredients that they are
using to produce their products like flour, sugar, dairies, leavening and add- ins
increase they will resort to a price change or sometimes just remain the same.
Majority of the respondents said that flour is the primary ingredient that will most
The amount of the ingredients change when there is an inflation rate, and
occurs, the price of the ingredients increases especially the flour, sugar and
leavening. The normal amount of price that these ingredients will increase up to is
1 peso to 2 pesos that's why the effect of this inflation brought changes to the
products.
When the cost of the ingredients increases due to inflation, they usually
raise the selling price of their products to cancel it out making it a cause and effect
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relationship. When there is a change in cost of the ingredients there will also be
changes to happen in the price of the products. If there are changes due to
inflation automatically there will be changes in the amount and cost of products.
For every change that cost of ingredients experience there will also be
changes to its products selling price, these two displays a directly proportional
relationship. And due to the inflation of ingredients, businesses like bakeshops are
affected because of its dependence on its ingredients. They usually increase the
amount of their selling price by (1) one peso to (2) pesos in response but some of
Conclusion
derived.
It is found that their business is sole proprietorship which means that they
own the profit alone and they don't need to transact it to others because they are
the only owner of the business. The existence of their business is more than (5)
five years and still going. And when it comes to their income they were satisfied
with their daily earnings, and their over-all monthly income can be considered
profitable.
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flour, sugar, dairies, leavening and add-ins. But the most affected ingredient of
them all is flour, mostly because flour is the primary ingredient to make breads
which means that the volume is larger than the others. It can also be concluded
that when inflation occur the first ingredient that will be affected is flour and the
inflation the price of ingredients will be higher than normal which means that the
expense of the business will rise with it. It can be concluded that both of them are
4. Relationship between the cost of the ingredients and the selling price of the
products.
of ingredients and the selling price of the products. It can be derived from the
results that half of the time both factors are directly proportional with each other,
there are also rare cases where they are inversely proportional and sometimes
Due to the increase rate of the ingredients, bakeshops normally add (1)
pesos to (2) pesos to the original selling price, because they were affected to the
impact of the inflation. Most of the time they don't have a choice but to increase
the price of their products in order to equal it out because if they don't there is a
Recommendations
Base from the findings of the study the following recommendations are hereby
presented.
yourself. But situations like inflation will test how you manage your business, but
the good thing is that you have a steady source of income can help others get
especially the flour and sugar, bakeshops should control the amount that they use
in order to save excess volume. But if they have enough supplies to do it they
must maintain and remain it the same so that they can keep their customers’
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loyalty and can earn enough money to afford even the inflation-affected
ingredients.
normal to put an extra bill or amount to the original price of the product but they
should also think if their customers is willing to pay more or not. It is too risky to
increase the selling price of the product without thinking about it because they
don’t want their customers to stop buying from them which can gradually
decrease their sales and bring the business down. But they don’t have to worry
about it too much because it is only a temporary problem and might revert back in
4. Relationship between the cost of ingredients and the selling price of the
products.
If there are changes due to inflation the selling price of the products will
also be affected, the best way to deal with the problem is to add an additional
amount to the selling price but should still be affordable for the customers to buy
so that the demand for bread won’t become lower and the monthly revenue will
It is not that bad if the cost of the products will increase by 1 peso to 2
pesos and the selling price with it because it is not that expensive and heavy for an
individual, and still affordable. The business can use many efficiency strategies to
save materials and if the business is not that affected they must maintain the price
if they could, so that the customers won't hesitate to buy their products every
time.