Venda Cpmba SP PDF
Venda Cpmba SP PDF
The series is organized into three levels of difficulty and offers over 400 vocabulary terms
and phrases. Every unit includes a test of reading comprehension, vocabulary, and listening
skills, and leads students through written and oral production.
Included Features:
• A variety of realistic reading passages
• Career-specific dialogues
• 45 reading and listening comprehension checks
• Over 400 vocabulary terms and phrases
• Guided speaking and writing exercises
• Complete glossary of terms and phrases
The Teacher’s Guide contains detailed lesson plans, a full answer key and audio scripts.
The audio CDs contain all recorded material.
ISBN 978-1-4715-3794-3
ESP_MBAengl_SB1.qxp_ESP_MBAengl_SB1 4/28/17 9:08 AM Page 1
Book
Virginia Evans
Jenny Dooley
Anna Burkhardt, MBA
ESP_MBAengl_SB1.qxp_ESP_MBAengl_SB1 4/28/17 9:08 AM Page 2
Table of Contents
Unit 4 – In Class . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Unit 8 – Internships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Unit 10 – Departments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
Unit 14 – Statistics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Glossary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
ESP_MBAengl_SB2.qxp_ESP_MBAengl_SB2 3/26/15 9:26 AM Page 41
Book
Virginia Evans
Jenny Dooley
Anna Burkhardt, MBA
ESP_MBAengl_SB2.qxp_ESP_MBAengl_SB2 3/26/15 9:26 AM Page 42
42
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Table of Contents
Unit 4 – Accounting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Unit 6 – Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Unit 8 – Finance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Unit 9 – Economics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Unit 11 – Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Unit 12 – Production . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
Unit 13 – Benchmarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
Glossary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
ESP_MBAengl_SB3.qxp_ESP_MBAengl_SB3 3/26/15 9:35 AM Page 81
Book
Virginia Evans
Jenny Dooley
Anna Burkhardt, MBA
ESP_MBAengl_SB3.qxp_ESP_MBAengl_SB3 3/26/15 9:35 AM Page 82
Reading
Unit Topic Vocabulary Function
context
1 Project Email adapt, executed, face, milestone, phase, proactive, problem Expressing
Management 1 solving, progress report, project management, setback, stick concerns
to, succeed, track
2 Project Assignment component, constraint, duration, Gannt chart, predecessor, Clarifying
Management 2 excerpt project management software, resource, scope, task, information
timeline, waterfall model, WBS
3 Risk Article averse, chance, contingency plan, continuity, course of Talking about
Management action, crisis, insurance, mitigate, potential, public relations, what needs to
risk, risk management, threat be done
4 Team Building Assignment chairperson, completer, coordinator, creative, implementer, Asking for an
overview monitor evaluator, plant, resource investigator, role, shaper, example
specialist, team, team building, teamworker
5 Giving Letter clarify, comment, constructive criticism, enunciate, expand Showing
Feedback on, feedback, improve, mumble, redo, revise, strength, understanding
weakness, work
6 Costs and Quiz activity-based costing, cost driver, direct cost, direct labor, Asking about
Expenses direct materials, fixed costs, fixed overhead, indirect costs, in feelings
general, variable costs, variable overhead
7 Budgets Letter allot, budget, cash budget, forecast, fund, invest, lay off, Giving a
long-term, outdated, pick up, rumor, short-term, slash compliment
8 Balance Balance sheet accounts payable, accounts receivable, balance sheet, current Giving bad
Sheets and letter assets, current liabilities, figure, fixed assets, intangible assets, news
inventory, net worth, owner’s equity, property and equipment
(P&E)
9 Presentations Article chart, copy, diagram, display, graph, handout, image, laser Asking for
pointer, prepare, presentation, projector, reserve, resize, table advice
10 Meetings Agenda agenda, brainstorm, generate, idea, identify, item, key point, Changing
minutes, note-taker, objective, point of view, presenter, topics
submit, time allotment
11 Negotiations Letter anticipate, back down, beneficial, close, compromise, Making a
conflicting, confrontation, deal, hostile, interest, mutually, counterargument
negotiate, trade-off
12 Networking Advertisement approach, business card, business lunch, conference, contact Expressing
information, etiquette, exchange, face-to-face, gaffe, impression, agreement
networking, referral, social gathering, social networking
13 Business in Article address, by accident, culture, customary, expectation, Asking for
Different foreign, gesture, host, manners, misunderstanding, nonverbal, advice
Cultures offend, position, respectful, surname, translator
14 Business Report abuse, business ethics, child labor, environmental damage, Explaining a
Ethics human rights, impact, pollution, priority, put before, social choice
responsibility, sweatshop, transparency, unethical
15 Company Employee adopt, affordable, core values, endeavor, environmental, Encouraging
Culture manual foster, gap, initiative, innovation, issue, one step ahead, inquiry
opportunity, perk, strive
ESP_MBAengl_SB3.qxp_ESP_MBAengl_SB3 3/26/15 9:35 AM Page 83
Table of Contents
Unit 7 – Budgets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Unit 9 – Presentations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Unit 10 – Meetings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
Unit 11 – Negotiations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Unit 12 – Networking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
Glossary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
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9 Types of Businesses
shareholder LLC
Get ready!
●
1 Before you read the passage, talk about
these questions.
1 What are some different types of businesses?
2 What are some ownership options for businesses?
Reading
●
2 Read the textbook excerpt. Then, complete
the table.
Type of
Characteristics
Company
Corporation 3 ____________________________________________
Public 4 ____________________________________________
Vocabulary
●
3 Read the sentence pairs. Choose which
word best fits each blank.
1 incorporated / public
A The business was _________________________ , so it
was a corporation.
B When the company went _________________________ ,
A business can be a corporation, cooperative,
or non-profit. A corporation is an incorporated
business. This makes it separate from the people in
investors bought stock.
20
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●
4 Read the sentences and choose the correct words or Speaking
phrases.
●
8 With a partner, act out the
1 The woman could not buy shares in the private/incorporated roles below based on Task 7.
company. Then, switch roles.
2 The owner had a(n) shareholder/LLC and limited liability.
USE LANGUAGE SUCH AS:
3 The non-profit/corporation was a charity that helped the poor.
What are some ...?
4 The man did not want partners, because he liked being the
sole proprietor/partnership. Can you tell me ...?
5 The workers at the owner/cooperative liked owning part of Anyone can ...
the company.
Student A: You are a professor.
Talk to Student B about:
●
5 Listen and read the textbook excerpt again. What
• types of businesses
are the main types of company ownership?
• public versus private
Listening • cooperatives
●
6 Listen to a conversation between a professor and a
student. Mark the following statements as true (T) or Student B: You are a student. Talk
false (F). to Student A about businesses.
1 ___ The woman lists three different kinds of businesses.
2 ___ The woman forgets the difference between public and private. Writing
3 ___ The general public is unable to buy shares in private
companies.
●
9 Use the textbook excerpt and
the conversation from Task 8
to fill out the student’s notes.
●
7 Listen again and complete the conversation.
Professor: And how 4 ___________ ___________ ___________ from private Public versus private: _______________________
companies? ______________________________________________________
Student: Private companies don’t have stocks for sale. The Forms of ownership: _________________________
5 ___________ ___________ cannot own part of it. ______________________________________________________
Professor: How does a cooperative tie into this?
Student: Cooperatives follow another 6 ___________ ___________ . The
workers own the company.
21
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Get ready!
●
1 Before you read the passage, talk about
these questions.
live chat
1 What is Information Technology (IT) and what
are some IT devices? Introduction:
2 Why is Information Technology (IT) important in
business?
Information Technology (IT)
in Business
In the 1990s, there was a digital revolution
in business. Information technology brought
computers into offices. Stored information
left file cabinets and went into databases. Software
helped us do more in less time. Email and live chat
made immediate communication a reality.
software
The new millennium brought new conveniences. One
major convenience is video conferences. Audio-visual
digital
technology allows meetings without requiring physical
presence.
Information Technology has become essential. This is
especially true regarding the use of databases.
The retail industry offers the best example.
computer
The CRM system helps retailers offer
better customer service. The POS
system helps them maintain inventory.
Lastly, MIS keeps records of expenses,
sales, and productivity.
email
Reading Vocabulary
●
2 Read the textbook excerpt. Then, choose ●
3 Match the words or phrases (1-6) with the
the correct answers. definitions (A-F).
1 What is the excerpt mainly about? 1 ___ MIS 5 ___ POS system
A how video conferences work 2 ___ digital 6 ___ CRM system
B why retailers need databases 3 ___ database
C the importance of IT in business 4 ___ software
D why we no longer use file cabinets
A a storage bank that records a company’s
2 Which of the following was NOT introduced in interactions with customers
the 1990s? B a storage bank that tracks sales, expenses,
A email C video conferences investments, and productivity
B live chat D software C being related to information presented in
numeric form
3 How does the CRM system help retailers? D a collection of data available for searches and
A It helps them with customer service. retrieval on a computer
B It tracks productivity levels. E a set of computer programs that provides a
C It keeps records of sales. computer with instructions
D It helps them maintain inventory. F a storage bank ensuring that units of sold items
are removed from inventory
28
ESP_MBAengl_SB1.qxp_ESP_MBAengl_SB1 3/31/15 11:30 AM Page 29
●
4 Fill in the blanks with the correct words or phrases from Speaking
the word bank.
●
8 With a partner, act out the
roles below based on Task 7.
Then, switch roles.
5 Fred uses instant messaging so that he can provide clients • IT functions in business
with _________________________ responses. • which IT function you think is
6 Jill has a desktop _________________________ in her office, but usually most useful
works on a tablet. • the point on which you
disagree
●
5 Listen and read the textbook excerpt again. Why is
Information Technology (IT) essential to retailers? Student B: You are a student. Talk
to Student A about IT functions.
Listening
●
6 Listen to a conversation between two students. Writing
Mark the following statements as true (T) or false (F).
●
9 Use the textbook excerpt and
1 ___ The woman thinks that databases are the most useful IT the conversation from Task 8
function. to fill out a brief report on
2 ___ Tracking systems are examples of databases. which IT function you think is
3 ___ MIS is a type of video conference.
most beneficial in business.
●
7 Listen again and complete the conversation.
Student 1: I think 4 ___________ ___________ are more essential. This means that ______________________________ .
Student 2: Why?
There are other useful IT functions as well.
Student 1: 5 ___________ help us track larger amounts of information
However, in my opinion, _____________________
and inventory.
______________________________ is the most useful
Student 2: I guess you’re thinking of 6 ___________ , which also makes
it harder for dishonest employees to steal. of them all.
29
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Glossary
double-spaced [ADJ-U5] If a page is double-spaced, typed text appears on every other line within the document,
leaving alternate lines blank.
elect [V-T-U11] To elect someone is to choose that individual by popular vote to hold an office or position that has not
yet been filled.
elective [N-COUNT-U3] An elective is an academic course that a student chooses to take, rather than one that is required.
email [N-UNCOUNT-U13] Email is electronic mail that is sent between computers via online networks.
embassy [N-COUNT-U2] An embassy is a residence that houses a group of diplomatic representatives, usually
headed by an ambassador.
employment [N-UNCOUNT-U1] Employment is paid work that you do for a company or person.
enrollment [N-UNCOUNT-U1] Enrollment is the act or processs of registering.
evening [N-COUNT or UNCOUNT-U3] The evening is the latter part of the day and early part of the night.
event [N-COUNT-U14] An event is a group of outcomes. It is a subset of the sample space resulting from an experiment.
exam [N-COUNT-U2] An exam is an exercise that is designed to test one’s knowledge of a particular subject, or
qualification to perform a job.
examine [V-T-U14] To examine something is to study or analyze it.
executive MBA (EMBA) [N-COUNT-U1] An executive MBA (EMBA) is a special type of MBA for people who already
have strong backgrounds and experience in business. It places a lot of emphasis on real life experiences.
experience [N-UNCOUNT-U4] Experience is knowledge and skill that you get by doing a job or activity.
eye contact [N-UNCOUNT-U6] Eye contact is when two people’s eyes meet, as each person looks at the other.
face-to-face [ADJ-U7] If someone is face-to-face with someone else, he or she is within sight of the other with their
fronts or faces towards each other, especially when close together.
factory [N-COUNT-U15] A factory is a place in which goods are manufactured and assembled.
finance [N-UNCOUNT-U10] Finance is a system, or area of study, that deals with the management of funds. This
includes the circulation of money, investments, credit, and the interaction with banks.
financial aid [N-UNCOUNT-U2] Financial aid is monetary support offered to students in the forms of loans, grants,
and scholarships.
font [N-COUNT-U5] A font is a group of typed characters that are all of one size and, usually, one style.
franchise model [N-COUNT-U15] The franchise model is a business model in which an established business allows others
to make use of its name, infrastructure, and business plan by purchasing and operating an instance of that business.
full-time [ADJ-U1] If something is full-time, it is done for the number of hours in the week during which people
typically work.
GMAT [N-UNCOUNT-U2] The GMAT, or the Graduate Management Admission Test, is a test taken by college graduates
who wish to gain entry to graduate school in the interest of pursuing a Master of Business Administration degree.
GRE [N-UNCOUNT-U2] The GRE (Graduate Record Examination), is a test taken by college graduates who wish to
gain entry to graduate school in the interest of pursuing a Master of Arts or Sciences degree, or a PhD.
group dynamic [N-UNCOUNT-U7] A group dynamic is the system of behaviors and mental processes which form and
define the relations between people.
group project [N-COUNT-U7] A group project is an assignment that requires several individuals to work together in
order to complete a task or to produce an idea.
hands-on [ADJ-U8] If something is hands-on, it is characterized by active, direct physical involvement.
header [N-COUNT-U5] A header is text that is separate from the main body and appears at the top of each page,
usually containing the author’s name and the page number, or an abbreviated form of the title.
human resources [N-UNCOUNT-U10] Human resources is the department of a business responsible for the training,
management, and administration of employees.
I-20 form [N-COUNT-U2] An I-20 form is a government form issued by colleges and universities to confirm to the U.S.
government that an international student is eligible for an F-1 student visa.
36
MBAengl_SB_COVER.qxp_MBAengl_SB_COVER 3/26/15 9:14 AM Page 1
The series is organized into three levels of difficulty and offers over 400 vocabulary terms
and phrases. Every unit includes a test of reading comprehension, vocabulary, and listening
skills, and leads students through written and oral production.
Included Features:
• A variety of realistic reading passages
• Career-specific dialogues
• 45 reading and listening comprehension checks
• Over 400 vocabulary terms and phrases
• Guided speaking and writing exercises
• Complete glossary of terms and phrases
The Teacher’s Guide contains detailed lesson plans, a full answer key and audio scripts.
The audio CDs contain all recorded material.
ISBN 978-1-4715-3794-3