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Do SWOT & STP Per Product 2. Do 4P Analysis For The Entire Brand-Amul 3. Prepare A BCG Matrix Putting All 4 Products in One Quadrant Each

1. The document instructs to perform a SWOT & STP analysis for each of 4 Amul products, a 4P analysis for the Amul brand overall, and place the 4 products in a BCG matrix.

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Georg Paul
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60 views

Do SWOT & STP Per Product 2. Do 4P Analysis For The Entire Brand-Amul 3. Prepare A BCG Matrix Putting All 4 Products in One Quadrant Each

1. The document instructs to perform a SWOT & STP analysis for each of 4 Amul products, a 4P analysis for the Amul brand overall, and place the 4 products in a BCG matrix.

Uploaded by

Georg Paul
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1.

Do SWOT & STP per product


2. Do 4P analysis for the entire brand-Amul
3. Prepare a BCG Matrix putting all 4 products in one quadrant each

Answer 1->
Internal Characteristics:-> Strength, Weakness
External Characteristics:-> Opportunities, Threats
Strength->

 Amul has a good professional marketing team and well co-ordinate structure that
stands strong.
 It exports milk product, because milk is always in high demand, People require milk
from their diet plan, various dishes are impossible without milk to worship materials.
 The Quality of Amul products is at the top-notch which has created a big hurdle for
competitors.
Weakness->

 Complaints against product are not settles in time.


 They face fierce competition in Ice cream sector. More and more companies are
invading this market.
 The negative media coverage and viral messages forwarded has impacted AMUL.
Opportunities->

 Being largest milk producer country in the world, amul exports to many countries
like USA, Bangladesh, Srilanka, HongKong.
 Products in general and dairy product have increasing opportunity for their domain.
Threats->

 Unorganized sector today milk venders are occupying the pride of place in the
industry.
 The Organized information about the harm that they are doing to the producer and
consumer should see a decline.
(I personally don’t use this product anyway, I know their quality is much much much
lower than Original Tabele wala Dhudh [cow’s milk])

Segmentation->Targeting->Positioning
Segmentation->

 Based on Consumer Type and Industry Type:->


For kids, For Women, For Youth, For diet people, They have products ranging from
Amul kool, Amul Chocolates, Nutramul, etc., Amul Calc +, Amul shakti etc…
They have span across various industry-> Icecream, restaurants, coffee shops etc..
Butter, Cheese/Ghee-Bakery…

Targeting->
 Their main target customers are people aged between 18-35, it has potential
segments.
 They will decide which segment to actually fit their product and number of segment
that arises in future.

Positioning->
 They have positioned themselves into a strong hold, so they are a strong player in
this field.
 Amul and Taste of India has created value for everyone in the value chain, for
customers.

Answer 2->
4P analysis-> Product, Price, Place, Promotion.

Answer 3->

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