Strategy objective- Profitability (within 5 years) + sustainability

Framework

FanCode- Uniqueness + Justification + business plan

Industry overview- current state and expected direction

FanCode proposed strategy + its alignment with current strategy and industry direction

General points

Overall requirement: real world data and fin analysis (what kind?)

Identify which all points require data and whether fin analysis possible there

Whether primary survey required + what we can achieve from that

FanCode is a multi-sport aggregator platform for every sports fan offering a wide spectrum of
content, commerce and community engagement. Currently, FanCode offers sports news, live match
scores, research-based insights, fantasy sports statistics, expert fantasy advice, in-depth game
analysis and live match streaming, all on a single platform. There is a significant amount of sports
content that the avid fan wants to consume but doesn’t have access to. FanCode aims to provide a
platform for fans to access in-depth coverage of multiple sports and also enhance the distribution of
mainstream sports content.

India has over 300 million online sports fans, of which 60 million+ use fantasy sports as their primary
tool for engagement with their favourite sport. A comprehensive multi-sports content platform that
provides in-game analysis, fantasy sports research, live match scores etc. is the need of the hour. In
all likelihood, the next wave of growth in sports consumption will mainly be driven by fantasy sports
and sports content platforms. FanCode is a futuristic project with great potential.

The increasing popularity of sports leagues and fantasy sports has led to a significant rise in the
demand for personalised, ad-free, multi-sports content, commerce and experiences. FanCode will
soon become the single destination of choice for the avid sports fans in India.

It is not an OTT player that will think of competing with sports streaming market leaders like Hotstar
and SonyLIV. Nor is it a sports gaming platform to match the offerings of a Dream11, its parent
company, or MyTeam11. It is also not a standalone sports news platform on the lines of Cricinfos or
Sportskeedas. FanCode also does not function like Sportz Interactive to provide data analytics.

The ad-free multi-sport aggregator is rather an initiative to get all these offerings on a single
platform by collaborating withrights holders, content creators, broadcasters and other sports-related
business players to provide sports fans an in-depth access to all a fan can look forward to in digital
sphere.
Coming from the stable of India’s first unicorn fantasy sports platform Dream11, FanCode also aims
to provide sports digital content consumers insights and analysis in various sports domains.

Fancode Chief Business Officer Yannick Colaco in an interview with Insidesport.co shared vision and
plans of the integrated sports content platform.

InsideSport: What does FanCode offer to sports lovers?

Yannick Colaco: FanCode is a multi-sport aggregator platform for every sports fan offering a wide
spectrum of content, commerce and community engagement. Currently, FanCode offers sports
news, live match scores, research-based insights, fantasy sports statistics, expert fantasy advice, in-
depth game analysis and live match streaming, all on a single platform. There is a significant amount
of sports content that the avid fan wants to consume but doesn’t have access to. FanCode aims to
provide a platform for fans to access in-depth coverage of multiple sports and also enhance the
distribution of mainstream sports content.

IS: What are your targeted client groups?

YC: We’re looking to partner with rights holders, content creators, broadcasters and other sports-
related businesses in providing great digital sports consumption experiences for avid sports fans.

IS: Is it safe to say FanCode is an OTT platform from the Dream11 stable that will be competing with
the likes of Hotstar and SonyLIV.

YC: FanCode is not an OTT platform. We are a multi-sport aggregator platform that will provide
sports fans with a holistic sports consumption experience. While video streaming is our latest
offering, it is one of many services that we provide and continue to develop for our users including
live match scores, in-depth game analysis, expert fantasy advice research-based insights and much
more. We are looking forward to collaborating with various stakeholders in the sports ecosystem,
including OTT services, to deliver a holistic consumption experience to our users.

IS: How is Fantasy Expert different than Dream11 fantasy games?

YC: FanCode provides a platform for our users to get access to insights and analysis from experts in
various sports domains. These insights include advisory and research around fantasy gaming, which
our users can choose for informed decision making while playing fantasy sports on any gaming
platform, including Dream11.
IS: How does it complement and supplement the parent brand Dream11, if at all it does?

YC: FanCode is an independent brand and provides a different consumer service for sports fans. We
aim to provide sports fans with a holistic sports consumption experience which includes sports news,
live match scores, research-based insights, fantasy sports statistics, in-depth game analysis and live
match streaming. Along with the growth of sports fans in India, we’ve also seen exponential growth
in sports fans playing fantasy sport. Some of our services like research and analysis, news, match
reports, video content etc assist these sports enthusiasts in playing fantasy sports on any platform
they choose to play on.

IS: What is the key sports content you will be offering? Share details about LIVE and curated content
people can look forward to on FANCODE!

YC: At the heart of everything, we are a technology company. We will play to our strengths and aim
to unlock the full potential of digital in providing sports fans with a great consumption experience.
This will include an extremely personalised experience, innovation in the way content is presented
as well as a whole lot of interactive features which avid sports fans crave for. From a content
perspective, we currently have multi-sports content across cricket, football, kabaddi and basketball.
Sports fans can expect more in-depth coverage of these sports as well as an expansion into other
sports in the near term.

IS: As per your claims, the app in a short span of time has over 10 million downloads. What is the
realistic target and what will you be offering to the new audience.

YC: Right now our focus is on building outstanding user experience by applying the full breadth of
technology. There are about 800 million sports fans in India and about 300 million online sports fans,
so the potential in scale is tremendous.

IS: How does no commercial break concept work?

YC: FanCode is an ad-free platform, so there are no pop-up ads or banner ads that you see while
using the app. At this stage, we believe in providing a seamless and immersive experience to avid
sports fans without the irritant of cluttered digital advertising.

IS: You have been a seasoned pro. How is the present role with a “startup” different than running an
established brand like NBA?
YC: I’ve had the good fortune of working with great companies and outstanding people in an
industry that I’m very passionate about. I’ve always wanted to take on an entrepreneurial role and
build something from the ground up, particularly in solving a need for avid sports fans, a group of
which I include myself in. Prasana Krishnan (Chief Business Officer, Fancode) and I had been
discussing this project for a few months, when it came up in an unrelated conversation with Harsh
Jain and Bhavit Seth (Co-Founders of Dream11), we realised that we all had a similar vision for what
we wanted to do in this space.

The FanCode journey has been fun and I’m very excited about what we’re building.

Launched in April this year, Fancode app in less than six months has over 1 crore downloads and the
digital platform is the official fantasy research partner of seven of the eight Indian Premier League
partners except Royal Challenger Bangalore

Through FanCode Shop, IPL fans across India will have the opportunity to ‘wear their passion’ while
cheering for their favourite team from the comfort of their home

With the highest mobile data usage per smartphone in the world, India is seeing a
surge in data-intensive content such as video. Affordable high-speed mobile internet
connectivity and increased smartphone adoption has fueled the adoption of video and
OTT TV services in India, and boosted sports entertainment viewership on digital
platforms. Waiting to watch a sports broadcast on television is quickly becoming passé,
as more and more sports fans are flocking to digital platforms to access this content. 

Deliver the desired fan experience

Today’s sports lovers dream of having a true on-field experience, and Dream11, India’s
biggest sports gaming platform (with 70 million users), is making that dream a reality.
The company offers Indian sports fans a platform to showcase their sports knowledge
while playing fantasy cricket, football, kabaddi, basketball, and hockey.

In early 2019, Dream11 launched FanCode, an ad-free multi-sport aggregator platform,

offering a mix of content, commerce, and community engagement. FanCode provides
live match scores, research-based insights, fantasy sports statistics, expert fantasy
tips, game analysis, and most recently, live videos. The app also allows users to
engage with other sports fans in real time. To date, the app has generated over 10
million downloads on the Apple store and Google Play store.

The video advantage

What does it take to deliver a highly engaging user experience? Video. In the case of
FanCode, this means live-streamed content and on-demand videos powered by
the Brightcove video platform. Adding video into the mix is a game-changer for
FanCode, enabling their user base to experience a high-quality streaming experience
across all devices. The multi-sports aggregator platform has forged partnerships with
some of the world’s biggest sporting leagues, such as the International
Champions Cup and European Cricket League, to stream exclusive digital content in
India. 

In today’s fast-moving sports landscape, not all content owners need to possess a
deep level of technical expertise to run a successful OTT business. These providers
can focus on their content, fan engagement, and business models—while leaving the
underlying video streaming technology to the experts. Enabling customers like
FanCode to provide millions of sports fans with their own virtual teams at their
fingertips? Now that’s an achievement that the Brightcove team is proud to stand by.

Cricket season is finally here, with IPL 2020 kicking off last week.  Besides the league itself,
IPL invariably puts the spotlight on a host of ancillary services, including fantasy gaming,
sports streaming, sports content aggregation, fan merchandise, franchise partnerships, and
so on.  Meet FanCode, a multi-sport aggregator platform from the house of Dream Sports
(which also runs India’s only gaming unicorn Dream11). FanCode is riding the buzz around
IPL 2020. It blends content, commerce, and community to woo the “evolved sports
audience”. Launched in April 2019, it claims to have amassed over one crore users.
FanCode offers match analysis, previews, livestreams and highlights; player trivia, videos,
and interviews; fantasy sports research and Dream11 guides; live scores, stats and
schedules; official team merchandise; and match tickets. These are available across multiple
sports: cricket, football, basketball, baseball, rugby, and handball. Unlike Dream11, which —
like all other fantasy gaming apps — is banned from Google Play Store, FanCode is
available across official app stores. It has racked up over 10 million downloads on Android,
with a rating of 4.1 out of 5.  FanCode has over 10 million downloads on Play Store
Dream11 Founder and CEO Harsh Jain said at the FanCode launch, “It has been fascinating
to witness the evolving landscape of Indian sports and the rapid rise of fan engagement.
FanCode aims to connect the evolved sports audience with relevant sports products and
services.” Just a month before the IPL, FanCode launched official merchandise of six teams:
Delhi Capitals, Sunrisers Hyderabad, Mumbai Indians, Chennai Super Kings, Rajasthan
Royals, and Kings XI Punjab on the FanCode Shop.  The merchandise includes match
jerseys, jackets, caps, masks, phone covers, wristbands, etc., along with Dream Sports’
athleisure apparel collection. 

Read more at: https://yourstory.com/2020/09/app-fancode-dream11-content-commerce-hub-

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