The red cross in matrix below represent the averages.

Use it as a check point to separate the 4 categories by colors manually.

MENU ENGINEERING
Breakfast Nb of Items 24

Period Covered: from MAY to OCTOBER Date Prepared 11/11/2017

Popularity
Menu Item Name Number Sold Popularity % Item Food Cost Item Sell Price Item Profit Total Cost Total Revenue Total Profit Profit Category
Category
Arabic Bfst 850 17% $ 27.00 $ 130.00 $ 103.00 $ 22,950.00 $ 110,500.00 $ 87,550.00 HIGH HIGH
Continental Bfst 312 6% $ 19.00 $ 90.00 $ 71.00 $ 5,928.00 $ 28,080.00 $ 22,152.00 HIGH HIGH
Western Bfst 119 2% $ 27.00 $ 130.00 $ 103.00 $ 3,213.00 $ 15,470.00 $ 12,257.00 HIGH LOW
Lifestyle Cuisine Bfst 35 1% $ 27.00 $ 130.00 $ 103.00 $ 945.00 $ 4,550.00 $ 3,605.00 HIGH LOW
Sliced Seasonal Fruits 3 0% $ 16.00 $ 75.00 $ 59.00 $ 48.00 $ 225.00 $ 177.00 HIGH LOW
Slection of Seasonal Berries 0 0% $ 16.00 $ 75.00 $ 59.00 $ - $ - $ - HIGH LOW
Fresh Fruit Salad 88 2% $ 11.00 $ 50.00 $ 39.00 $ 968.00 $ 4,400.00 $ 3,432.00 LOW LOW
From The Bakers Oven 267 5% $ 9.00 $ 45.00 $ 36.00 $ 2,403.00 $ 12,015.00 $ 9,612.00 LOW HIGH
Cereals 104 2% $ 8.00 $ 40.00 $ 32.00 $ 832.00 $ 4,160.00 $ 3,328.00 LOW LOW
Plain or Fruit Yoghurt 738 15% $ 5.00 $ 25.00 $ 20.00 $ 3,690.00 $ 18,450.00 $ 14,760.00 LOW HIGH
Cheese Platter 286 6% $ 13.00 $ 60.00 $ 47.00 $ 3,718.00 $ 17,160.00 $ 13,442.00 LOW HIGH
Bircher Muesli 0 0% $ 12.00 $ 55.00 $ 43.00 $ - $ - $ - LOW LOW
Three Eggs Omelette 206 4% $ 13.00 $ 60.00 $ 47.00 $ 2,678.00 $ 12,360.00 $ 9,682.00 LOW HIGH
Two Fresh Farm Egg 631 13% $ 9.00 $ 45.00 $ 36.00 $ 5,679.00 $ 28,395.00 $ 22,716.00 LOW HIGH
Boiled Egg 441 9% $ 9.00 $ 45.00 $ 36.00 $ 3,969.00 $ 19,845.00 $ 15,876.00 LOW HIGH
Poached Egg 14 0% $ 9.00 $ 45.00 $ 36.00 $ 126.00 $ 630.00 $ 504.00 LOW LOW
Scrambled Eggs 5 0% $ 9.00 $ 45.00 $ 36.00 $ 45.00 $ 225.00 $ 180.00 LOW LOW
Foul Medames 497 10% $ 7.00 $ 35.00 $ 28.00 $ 3,479.00 $ 17,395.00 $ 13,916.00 LOW HIGH
Falafel 133 3% $ 7.00 $ 35.00 $ 28.00 $ 931.00 $ 4,655.00 $ 3,724.00 LOW LOW
Cold Cuts 7 0% $ 13.00 $ 60.00 $ 47.00 $ 91.00 $ 420.00 $ 329.00 LOW LOW
Belgium Chocolate Waffles 8 0% $ 11.00 $ 50.00 $ 39.00 $ 88.00 $ 400.00 $ 312.00 LOW LOW
Buttermilk Pancake 114 2% $ 11.00 $ 50.00 $ 39.00 $ 1,254.00 $ 5,700.00 $ 4,446.00 LOW LOW
French Toast 25 1% $ 11.00 $ 50.00 $ 39.00 $ 275.00 $ 1,250.00 $ 975.00 LOW LOW
Hot Oatmeal 11 0% $ 11.00 $ 50.00 $ 39.00 $ 121.00 $ 550.00 $ 429.00 LOW LOW

TOTAL 4894 100% $ 63,431.00 $ 306,835.00 $ 243,404.00

FOOD COST % 20.7%

AVG ITEM PROFIT $ 49.74

MENU POPULARITY FACTOR 2.9%

MENU ENGINEERING MATRIX

1200%
PLOW HORSES STARS

1000%

2.9%
Arabi
c Bfst
800% Conti
nent
al
Bfst
Popularity

Falaf
el
Cold
Cuts

600%

400%

200%

DOGS PUZZLES
0%
0 20 40 60 80 100 120
Contribution Margin

Stars are extremely popular and have a high contribution margin. Ideally Stars should be your flagship or signature menu items.
Puzzles are generally low in popularity and high in contribution margin. Puzzle items are difficult to sell but have a high profit margin.
Plow Horses are high in popularity but low in contribution margin. Plow horse menu items sell well, but don’t significantly increase revenue.
Dogs are low in popularity and low in contribution margin. They are difficult to sell and produce little profit when they do sell.
 The red cross in matrix below represent the averages.
Use it as a check point to separate the 4 categories by colors manually.

MENU ENGINEERING
Appetizers Nb of Items 14

Period Covered: from MAY to OCTOBER Date Prepared 11/11/2017

Popularity
Menu Item Name Number Sold Popularity % Item Food Cost Item Sell Price Item Profit Total Cost Total Revenue Total Profit Profit Category
Category
Smoked Salmon Salad 25 1% $ 21.00 $ 100.00 $ 79.00 $ 525.00 $ 2,500.00 $ 1,975.00 HIGH LOW
Caesar Salad Plain 237 9% $ 9.00 $ 45.00 $ 36.00 $ 2,133.00 $ 10,665.00 $ 8,532.00 LOW HIGH
Caesar Salad Chicken 296 12% $ 12.00 $ 55.00 $ 43.00 $ 3,552.00 $ 16,280.00 $ 12,728.00 HIGH HIGH
Caesar Salad Shrimp 34 1% $ 14.00 $ 65.00 $ 51.00 $ 476.00 $ 2,210.00 $ 1,734.00 HIGH LOW
Chicken Liver Saouda 89 3% $ 7.00 $ 35.00 $ 28.00 $ 623.00 $ 3,115.00 $ 2,492.00 LOW LOW
Sp. Chicken Wings 225 9% $ 7.00 $ 35.00 $ 28.00 $ 1,575.00 $ 7,875.00 $ 6,300.00 LOW HIGH
Beef Sausage 16 1% $ 7.00 $ 35.00 $ 28.00 $ 112.00 $ 560.00 $ 448.00 LOW LOW
Vegetable Spring Roll 206 8% $ 7.00 $ 35.00 $ 28.00 $ 1,442.00 $ 7,210.00 $ 5,768.00 LOW HIGH
Fermouza 234 9% $ 7.00 $ 35.00 $ 28.00 $ 1,638.00 $ 8,190.00 $ 6,552.00 LOW HIGH
Goat Cheese Salad 74 3% $ 16.00 $ 75.00 $ 59.00 $ 1,184.00 $ 5,550.00 $ 4,366.00 HIGH LOW
Alhaty Spicy Salad 17 1% $ 11.00 $ 50.00 $ 39.00 $ 187.00 $ 850.00 $ 663.00 LOW LOW
Spicy Shirmp Salad 40 2% $ 14.00 $ 65.00 $ 51.00 $ 560.00 $ 2,600.00 $ 2,040.00 HIGH LOW
Cold & Hot Mezzah 740 29% $ 17.00 $ 80.00 $ 63.00 $ 12,580.00 $ 59,200.00 $ 46,620.00 HIGH HIGH
Vegetable Sambousak 325 13% $ 7.00 $ 35.00 $ 28.00 $ 2,275.00 $ 11,375.00 $ 9,100.00 LOW HIGH

TOTAL 2558 100% $ 28,862.00 $ 138,180.00 $ 109,318.00

FOOD COST % 20.9%

AVG ITEM PROFIT $ 42.74

MENU POPULARITY FACTOR 5.0%

MENU ENGINEERING MATRIX

1800%
PLOW HORSES STARS

1600%

1400%
5.0%
Smok
ed
Salm
on
1200% Salad
Sp.
Chick
en
Popularity

Wing
s
Beef
1000% Saus
age

800%

600%

400%

200%

DOGS PUZZLES
0%
0 100 200 300 400 500 600 700 800
Contribution Margin

Stars are extremely popular and have a high contribution margin. Ideally Stars should be your flagship or signature menu items.
Puzzles are generally low in popularity and high in contribution margin. Puzzle items are difficult to sell but have a high profit margin.
Plow Horses are high in popularity but low in contribution margin. Plow horse menu items sell well, but don’t significantly increase revenue.
Dogs are low in popularity and low in contribution margin. They are difficult to sell and produce little profit when they do sell.
The red cross in matrix below represent the averages.
Use it as a check point to separate the 4 categories by colors manually.

MENU ENGINEERING
Soups Nb of Items 6

Period Covered: from MAY to OCTOBER Date Prepared 11/11/2017

Popularity
Menu Item Name Number Sold Popularity % Item Food Cost Item Sell Price Item Profit Total Cost Total Revenue Total Profit Profit Category
Category
Moroccan Harira 1220 28% $ 11.00 $ 50.00 $ 39.00 $ 13,420.00 $ 61,000.00 $ 47,580.00 HIGH HIGH
Chicken Cream Soup 873 20% $ 11.00 $ 50.00 $ 39.00 $ 9,603.00 $ 43,650.00 $ 34,047.00 HIGH HIGH
Vegetable Soup 617 14% $ 9.00 $ 45.00 $ 36.00 $ 5,553.00 $ 27,765.00 $ 22,212.00 LOW HIGH
Mushroom Soup 337 8% $ 9.00 $ 45.00 $ 36.00 $ 3,033.00 $ 15,165.00 $ 12,132.00 LOW LOW
Lentil Soup 1152 27% $ 9.00 $ 45.00 $ 36.00 $ 10,368.00 $ 51,840.00 $ 41,472.00 LOW HIGH
French Onion 85 2% $ 11.00 $ 50.00 $ 39.00 $ 935.00 $ 4,250.00 $ 3,315.00 HIGH LOW

TOTAL 4284 100% $ 42,912.00 $ 203,670.00 $ 160,758.00

FOOD COST % 21.1%

AVG ITEM PROFIT $ 37.53

MENU POPULARITY FACTOR 11.7%

MENU ENGINEERING MATRIX

30%
PLOW HORSES STARS

25%

11.7
%
Mor
occa
20% n
Harir
a
Popularity

Chick
en
Crea
m
Soup

15%

10%

5%

DOGS PUZZLES
0%
0 5 10 15 20 25 30 35 40 45
Contribution Margin

Stars are extremely popular and have a high contribution margin. Ideally Stars should be your flagship or signature menu items.
Puzzles are generally low in popularity and high in contribution margin. Puzzle items are difficult to sell but have a high profit margin.
Plow Horses are high in popularity but low in contribution margin. Plow horse menu items sell well, but don’t significantly increase revenue.
Dogs are low in popularity and low in contribution margin. They are difficult to sell and produce little profit when they do sell.
The red cross in matrix below represent the averages.
Use it as a check point to separate the 4 categories by colors manually.

MENU ENGINEERING
Sandwiches & Burgers Nb of Items 8

Period Covered: from MAY to OCTOBER Date Prepared 11/11/2017

Popularity
Menu Item Name Number Sold Popularity % Item Food Cost Item Sell Price Item Profit Total Cost Total Revenue Total Profit Profit Category
Category
Buffalo Mozzarella 364 7% $ 13.00 $ 60.00 $ 47.00 $ 4,732.00 $ 21,840.00 $ 17,108.00 LOW LOW
Smoked Salmon Sandwich 72 1% $ 17.00 $ 80.00 $ 63.00 $ 1,224.00 $ 5,760.00 $ 4,536.00 HIGH LOW
U.S.Prime Beef Burger 959 20% $ 20.00 $ 95.00 $ 75.00 $ 19,180.00 $ 91,105.00 $ 71,925.00 HIGH HIGH
Chicken Burger 1180 24% $ 15.00 $ 70.00 $ 55.00 $ 17,700.00 $ 82,600.00 $ 64,900.00 LOW HIGH
Club Sandwich 1613 33% $ 16.00 $ 75.00 $ 59.00 $ 25,808.00 $ 120,975.00 $ 95,167.00 HIGH HIGH
Chicken Panne Sandwich 210 4% $ 15.00 $ 70.00 $ 55.00 $ 3,150.00 $ 14,700.00 $ 11,550.00 LOW LOW
Beef Bouftek 32 1% $ 20.00 $ 95.00 $ 75.00 $ 640.00 $ 3,040.00 $ 2,400.00 HIGH LOW
Chicken Al Diaa 443 9% $ 12.00 $ 55.00 $ 43.00 $ 5,316.00 $ 24,365.00 $ 19,049.00 LOW HIGH

TOTAL 4873 100% $ 77,750.00 $ 364,385.00 $ 286,635.00

FOOD COST % 21.3%

AVG ITEM PROFIT $ 58.82

MENU POPULARITY FACTOR 8.8%

MENU ENGINEERING MATRIX

10%
PLOW HORSES STARS

9%

8%

8.8%
Buffa
lo
7% Mozz
arella
Chick
en
Pann
e
Popularity

6% Sand
wich
Beef
Bouft
ek
5%

4%

3%

2%

1%

DOGS PUZZLES
0%
0 10 20 30 40 50 60 70 80
Contribution Margin

Stars are extremely popular and have a high contribution margin. Ideally Stars should be your flagship or signature menu items.
Puzzles are generally low in popularity and high in contribution margin. Puzzle items are difficult to sell but have a high profit margin.
Plow Horses are high in popularity but low in contribution margin. Plow horse menu items sell well, but don’t significantly increase revenue.
Dogs are low in popularity and low in contribution margin. They are difficult to sell and produce little profit when they do sell.
 The red cross in matrix below represent the averages.
Use it as a check point to separate the 4 categories by colors manually.

MENU ENGINEERING
Entrée Nb of Items 27

Period Covered: from MAY to OCTOBER Date Prepared 11/11/2017

Popularity
Menu Item Name Number Sold Popularity % Item Food Cost Item Sell Price Item Profit Total Cost Total Revenue Total Profit Profit Category
Category
Fish And Chips 270 3% $ 18.00 $ 85.00 $ 67.00 $ 4,860.00 $ 22,950.00 $ 18,090.00 LOW HIGH
Lebenase Mix Grill 1294 16% $ 27.00 $ 130.00 $ 103.00 $ 34,938.00 $ 168,220.00 $ 133,282.00 HIGH HIGH
Nasi Goreng 141 2% $ 19.00 $ 90.00 $ 71.00 $ 2,679.00 $ 12,690.00 $ 10,011.00 LOW LOW
Ghost Biryani 564 7% $ 19.00 $ 90.00 $ 71.00 $ 10,716.00 $ 50,760.00 $ 40,044.00 LOW HIGH
Chicken Biriyani 2067 26% $ 18.00 $ 85.00 $ 67.00 $ 37,206.00 $ 175,695.00 $ 138,489.00 LOW HIGH
Prime Beef Tenderloin 124 2% $ 38.00 $ 180.00 $ 142.00 $ 4,712.00 $ 22,320.00 $ 17,608.00 HIGH LOW
Grilled King Salmon Steak 325 4% $ 25.00 $ 120.00 $ 95.00 $ 8,125.00 $ 39,000.00 $ 30,875.00 HIGH HIGH
Chicken Breast 535 7% $ 19.00 $ 90.00 $ 71.00 $ 10,165.00 $ 48,150.00 $ 37,985.00 LOW HIGH
Grilled Rock Lobster 35 0% $ 60.00 $ 285.00 $ 225.00 $ 2,100.00 $ 9,975.00 $ 7,875.00 HIGH LOW
Grilled Jumbo Prawns 202 3% $ 46.00 $ 220.00 $ 174.00 $ 9,292.00 $ 44,440.00 $ 35,148.00 HIGH LOW
Grilled Hamour 267 3% $ 25.00 $ 120.00 $ 95.00 $ 6,675.00 $ 32,040.00 $ 25,365.00 HIGH HIGH
Lamb Qursan 54 1% $ 19.00 $ 90.00 $ 71.00 $ 1,026.00 $ 4,860.00 $ 3,834.00 LOW LOW
Chicken Saleeq 145 2% $ 17.00 $ 80.00 $ 63.00 $ 2,465.00 $ 11,600.00 $ 9,135.00 LOW LOW
Lamb Jareesh 115 1% $ 25.00 $ 120.00 $ 95.00 $ 2,875.00 $ 13,800.00 $ 10,925.00 HIGH LOW
Samaka Harra 15 0% $ 19.00 $ 90.00 $ 71.00 $ 285.00 $ 1,350.00 $ 1,065.00 LOW LOW
Okra With Lamb 324 4% $ 21.00 $ 100.00 $ 79.00 $ 6,804.00 $ 32,400.00 $ 25,596.00 LOW HIGH
Baked Potatoes With Chicken 174 2% $ 17.00 $ 80.00 $ 63.00 $ 2,958.00 $ 13,920.00 $ 10,962.00 LOW LOW
Moussaka With Minced Meat 75 1% $ 19.00 $ 90.00 $ 71.00 $ 1,425.00 $ 6,750.00 $ 5,325.00 LOW LOW
Molokhia With Chicken 373 5% $ 8.00 $ 40.00 $ 32.00 $ 2,984.00 $ 14,920.00 $ 11,936.00 LOW HIGH
Vermicelli Rice 414 5% $ 6.00 $ 30.00 $ 24.00 $ 2,484.00 $ 12,420.00 $ 9,936.00 LOW HIGH
Shrimp Curry 130 2% $ 25.00 $ 120.00 $ 95.00 $ 3,250.00 $ 15,600.00 $ 12,350.00 HIGH LOW
Kabab Hindi 68 1% $ 21.00 $ 100.00 $ 79.00 $ 1,428.00 $ 6,800.00 $ 5,372.00 LOW LOW
Kebbeh With Youghurt 74 1% $ 19.00 $ 90.00 $ 71.00 $ 1,406.00 $ 6,660.00 $ 5,254.00 LOW LOW
Chicken Maghribia 0 0% $ 19.00 $ 90.00 $ 71.00 $ - $ - $ - LOW LOW
Mixed Seafood 66 1% $ 105.00 $ 500.00 $ 395.00 $ 6,930.00 $ 33,000.00 $ 26,070.00 HIGH LOW
Grilled Meat & Turkish Chicken 32 0% $ 84.00 $ 400.00 $ 316.00 $ 2,688.00 $ 12,800.00 $ 10,112.00 HIGH LOW
Lamb Ouzi With Mandi Rice 57 1% $ 105.00 $ 500.00 $ 395.00 $ 5,985.00 $ 28,500.00 $ 22,515.00 HIGH LOW

TOTAL 7940 100% $ 176,461.00 $ 841,620.00 $ 665,159.00

FOOD COST % 21.0%

AVG ITEM PROFIT $ 83.77

MENU POPULARITY FACTOR 2.6%

MENU ENGINEERING MATRIX

12000%
PLOW HORSES STARS

10000%

2.6%
Fish
And
8000% Chips
Lebe
nase
Popularity

Mix
Grill
Kaba
b
Hindi

6000%

4000%

2000%

DOGS PUZZLES
0%
0 50 100 150 200 250 300 350 400 450
Contribution Margin

Stars are extremely popular and have a high contribution margin. Ideally Stars should be your flagship or signature menu items.
Puzzles are generally low in popularity and high in contribution margin. Puzzle items are difficult to sell but have a high profit margin.
Plow Horses are high in popularity but low in contribution margin. Plow horse menu items sell well, but don’t significantly increase revenue.
Dogs are low in popularity and low in contribution margin. They are difficult to sell and produce little profit when they do sell.
 The red cross in matrix below represent the averages.
Use it as a check point to separate the 4 categories by colors manually.

MENU ENGINEERING
Desserts Nb of Items 12

Period Covered: from MAY to OCTOBER Date Prepared 11/11/2017

Popularity
Menu Item Name Number Sold Popularity % Item Food Cost Item Sell Price Item Profit Total Cost Total Revenue Total Profit Profit Category
Category
Traditional Tiramisu 255 9% $ 11.00 $ 50.00 $ 39.00 $ 2,805.00 $ 12,750.00 $ 9,945.00 LOW HIGH
Cardamon Creme Brulee 82 3% $ 11.00 $ 50.00 $ 39.00 $ 902.00 $ 4,100.00 $ 3,198.00 LOW LOW
Blueberry Cream Cheesecake 272 9% $ 11.00 $ 50.00 $ 39.00 $ 2,992.00 $ 13,600.00 $ 10,608.00 LOW HIGH
Chocolate Mousse 4 0% $ 11.00 $ 50.00 $ 39.00 $ 44.00 $ 200.00 $ 156.00 LOW LOW
Warm Apple Pie 116 4% $ 11.00 $ 50.00 $ 39.00 $ 1,276.00 $ 5,800.00 $ 4,524.00 LOW LOW
Oriental Sweets 518 18% $ 14.00 $ 65.00 $ 51.00 $ 7,252.00 $ 33,670.00 $ 26,418.00 HIGH HIGH
Fresh Fruits & Berries 826 28% $ 16.00 $ 75.00 $ 59.00 $ 13,216.00 $ 61,950.00 $ 48,734.00 HIGH HIGH
Icecream 208 7% $ 11.00 $ 50.00 $ 39.00 $ 2,288.00 $ 10,400.00 $ 8,112.00 LOW HIGH
Mohalabia 28 1% $ 11.00 $ 50.00 $ 39.00 $ 308.00 $ 1,400.00 $ 1,092.00 LOW LOW
Cream Caramel 43 1% $ 11.00 $ 50.00 $ 39.00 $ 473.00 $ 2,150.00 $ 1,677.00 LOW LOW
Rice Pudding 45 2% $ 11.00 $ 50.00 $ 39.00 $ 495.00 $ 2,250.00 $ 1,755.00 LOW LOW
Um Ali 554 19% $ 11.00 $ 50.00 $ 39.00 $ 6,094.00 $ 27,700.00 $ 21,606.00 LOW HIGH

TOTAL 2951 100% $ 38,145.00 $ 175,970.00 $ 137,825.00

FOOD COST % 21.7%

AVG ITEM PROFIT $ 46.70

MENU POPULARITY FACTOR 5.8%

MENU ENGINEERING MATRIX

1200%
PLOW HORSES STARS

1000%

5.8%
Tradi
tiona
l
800% Tira
misu
Card
amo
Popularity

n
Crem
e
Brule
e

600%

400%

200%

DOGS PUZZLES
0%
0 100 200 300 400 500 600
Contribution Margin

Stars are extremely popular and have a high contribution margin. Ideally Stars should be your flagship or signature menu items.
Puzzles are generally low in popularity and high in contribution margin. Puzzle items are difficult to sell but have a high profit margin.
Plow Horses are high in popularity but low in contribution margin. Plow horse menu items sell well, but don’t significantly increase revenue.
Dogs are low in popularity and low in contribution margin. They are difficult to sell and produce little profit when they do sell.