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What Is Commercial Art

Commercial art is imagery created for advertising or marketing purposes to sell products. Commercial artists are hired to design advertisements, logos, labels, and other graphics meant to raise visibility of products and convey specific messages to potential consumers. Unlike fine artists who create self-expressive works, commercial artists remain anonymous as their mass-produced works promote paying clients' products. Examples include an 1889 advertisement for the Algerian drink Selecto and a 1937 New York City airport travel poster created during the Great Depression to promote municipal airports.

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507 views2 pages

What Is Commercial Art

Commercial art is imagery created for advertising or marketing purposes to sell products. Commercial artists are hired to design advertisements, logos, labels, and other graphics meant to raise visibility of products and convey specific messages to potential consumers. Unlike fine artists who create self-expressive works, commercial artists remain anonymous as their mass-produced works promote paying clients' products. Examples include an 1889 advertisement for the Algerian drink Selecto and a 1937 New York City airport travel poster created during the Great Depression to promote municipal airports.

Uploaded by

cayla mae carlos
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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What is commercial art?

Have you ever thought about the logo on the wrapper of your favorite candy bar or the advertisements you see on
billboards and in magazines? Someone designed those images and labels to help sell products. They are examples
of commercial art.
In the most basic sense, commercial art is imagery created for advertising or marketing purposes. Commercial
artists create art used to sell products, like advertisements found in magazines, on social media, and other outlets.
It's art that's mass-produced and meant to sell things, to raise the visibility of products, or to convey a specific
message. Sometimes a book illustration is considered commercial art. Also, you'll sometimes see the term graphic
design, which means using words and images to create advertisements, used in reference to commercial art.

Who makes commercial art?


Unlike fine art, where ideas originate in the artist's head and the goal is self-expression or perhaps making a personal
statement, commercial art is for external audiences who are often potential consumers of products. Think about
things like labels on food products, posters for sporting events or concerts, or the logo for your favorite sportswear or
tech company. Commercial artists and graphic designers were hired to come up with those images.
Fine artists and commercial artists often use similar tools and materials. But unlike someone who makes fine art, a
commercial artist creates art for paying clients. When the work in completed, it may be seen in many magazines or
on many labels, but the artist remains anonymous. You may recognize the bright red and white swoosh on a Coke
can or bottle, but can you name the artist who created it?

Examples of commercial art


People have created commercial art for centuries. As soon as someone developed a product, they probably thought
about ways to get more people to buy it. Here's an example of an advertising image for a beverage called Selecto.
Done in 1889 for an Algerian beverage company, it's in French but still easy to understand. With its bright colors and
placement of the bottle of Selecto in the middle of the table, the image clearly suggests Selecto as the drink of
choice.
Here's another example, an American travel poster from around 1937.

Advertising poster for New York City municipal airports, ca. 1937
Created under the auspices of the Works Progress Administration, a federal program that helped employ artists
during the Great Depression, this poster advertises the ability to travel from two New York City municipal airports.
The clear renderings of two types of airplanes, bold wording, and a simple color scheme create a compelling graphic
that urged customers to consider NYC as the departure point for their travels.

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