ELC - Assignment Cover Sheet

Internet marketing is a business strategy that uses online tools to connect with customers and promote a business. It includes websites, social media, ads, emails and more. The document provides details on internet marketing strategies like web design, affiliate programs, email marketing, social media, and search engine optimization. It also outlines the steps to develop an effective social media plan, including analyzing customers, competitors, distribution channels, and creating a marketing plan with implementation and evaluation.

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Cyresse Lagunday Achilleos

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ELC - Assignment Cover Sheet

Uploaded by

Cyresse Lagunday Achilleos

Available Formats

Download as DOCX, PDF, TXT or read online on Scribd

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Assignment Cover Sheet

Student Name: Cyresse Ann Achilleos

Student Number: 599596
Course: Internet Marketing (Short Course)
Assignment NO: 1

Marking Criteria:
We expect the learners to write minimum one well expressed point in three lines against each
allocated mark. This means one needs to write 15 lines with 5 well expressed points to get high
grades for a 5 marks question.

For high grades use examples and illustrations where appropriate.

1) What is internet marketing?

Internet Marketing is under the marketing part of a business strategy. As a business, you
have an overall marketing strategy which is divided into different parts like marketing
through print media, broadcast, and through internet. All your strategies in these different
platforms must be connected to your overall marketing goals.
Internet Marketing is using the tools available online to connect to your consumers and
potential ones through different platforms like websites, social media, display ads, email,
and others which allows your target market to see how you can help them with their
problem and how you'll do it better than the competition. Internet marketing makes you
engaging, allows you to measure success through analytics, and compare your business
standing to your competitor.
Internet Marketing can be seen everywhere when you are online, from the advertisments
you see on YouTube, to the advertisments on google search results, display advertisements
on blogs, social media posts, and even customer feedbacks in the comment section.
To wrap it all up, internet marketing is a strategy to promote your business online through
relevant platforms may it be through advertisments, customer feedback, and customer
engagement.

2) What are the different popular internet marketing strategies?

The following are the popular internet marketing strategies a business can use:
a) Web design and development - This is mostly where you get to first interact with your
audience, especially since it appears in the organic search result of google search through
keywords. It contains comprehensive content of what your business is all about and other
important information like contact details, product listings, direction to the physical stores,
and customer reviews.
b) Affiliate Programs - This can be seen as a collaboration between your business and other
affiliates who promotes your products mostly through blogs, vlogs, social media posts
wherein if someone clicks on their link to your website and buys your product, they get to
have a commission for it. It is a good way to increase sales and raise brand awareness. You
can also be an affiliate of other business if you only have a small list of products on your
website or you can promote their products along with yours as complementary products
and they can do the same.
c) E-mail Marketing - E-mails from unauthorized accounts almost always ends up in spam
messages and it might appear annoying and a cheap strategy to your target market. E-mail
marketing is promotion through e-mai messaging where you send out messages to your
customers about the new products, promos, discounts, vouchers to encourage them to buy.
To make it not annoying, only those customers who willingly gave their e-mail address and
said yes to receiving e-mails from you are going to be part of your list and messages should
always be relevant and not frequent to make it not annoying but instead helpful.
d) Social Media - Social media are platforms which has features to allow users to engage
with each other. This is where a business can get personal and intimate with their customers
or potential customers through personally answering their queries or thanking them for the
positive feedback or giving solutions to negative ones. Social media platforms like Facebook
and Instagram have features like paid ads to reach more people, and if not you can also
promote it organically through posting images and videos with relevant captions, or you can
do both.
e) Search Engine Optimisation - SEO helps your customers or potential customers to find
your business website online through relevant keywords. This strategy helps your business
to appear on the top of search results increasing your chances of making new customers
who will buy from you than the competitor.
3) What are different steps involved in developing a social media plan ?
The following are the steps arranged chronologically that a business must ideally do in
developing a social media plan:
Step One: Consumer and Market Analysis
In this part a business must understand the needs of its target market through analytics,
surveys, customer response. This will also allow a business to properly identify of segment
its customers and potential ones to allow proper targeting of advertisments and making
content fit specifically for the given niche.
Step Two: Analyzing the Competition And Yourself
In this step, it requires comparison to how you are doing as a business against your
competitors. You can do this through looking at their posts, engagements on websites and
social media, who appears first on the search result, likes, and following. This will allow the
business to determine what sets it apart from the competition while also learning what its
weaknesses are which they need to work on.
Step Three: Analyzing Distribution Channels
Distribution Channels are very important since it impacts both the financial aspect of the
business and the interaction with customers since it is how the product will get from you to
them. Distribution channels can help lower the need for advertising since each channels will
also promote the products to their target market, but it can also be risky since these
distribution channels will interact with your audience and represent your brand that's why it
is important to also monitor them and choose the best channels that will add value to your
products and increase sales and positive customer feedbacks.
Step Four: Creating a Marketing Plan
In this part, you should consider the marketing mix which is composed of four components,
the product, price, place, promotion, and in some areas it will also include the packaging.
Your marketing plan must address the strategies you will do on each of these parts and they
also must go together, not overlap.
Stages Five and Six: Implement, Evaluate, Review, and Revise
This part is where you'll make your plans come to life, and make changes and adjustments
as you go through the results, customer feedbacks, and overall impact of these plans to your
business. You have to be quick in addressing issues on this part, but also be careful in order
to make the right decisions.

Student Statement:
By submitting this assignment, I confirm that this is my own work.