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Quiz #1 Consumer Behavior Time Allowed: 30 Minutes Name: Section: Roll Number: A. Highlight The Correct Answers

1. The document is a quiz on consumer behavior that asks students to highlight correct answers, define key terms with examples, and discuss how companies can create loyal customers using digital technologies. 2. The quiz contains multiple choice questions about customer value, ways for a toothbrush company to increase customer value, and a false statement about customer value. 3. Students are also asked to define customer retention, customer trust, and defectors and discuss how digital technologies can help companies create loyal customers.

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104 views2 pages

Quiz #1 Consumer Behavior Time Allowed: 30 Minutes Name: Section: Roll Number: A. Highlight The Correct Answers

1. The document is a quiz on consumer behavior that asks students to highlight correct answers, define key terms with examples, and discuss how companies can create loyal customers using digital technologies. 2. The quiz contains multiple choice questions about customer value, ways for a toothbrush company to increase customer value, and a false statement about customer value. 3. Students are also asked to define customer retention, customer trust, and defectors and discuss how digital technologies can help companies create loyal customers.

Uploaded by

Honey Edits
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Quiz #1

Consumer Behavior
Time Allowed: 30 Minutes

Name:
Section:
Roll Number:

A. Highlight the correct answers

1. Customer value is _____.


a. a marketing term which explains how customers weigh benefits against costs when
making buying decisions
b. something that should be considered when making all marketing decisions
c. measured differently by individual consumers when making buying decisions
d. All answers are correct.

2. Toothbrushes, Inc., is a toothbrush manufacturer. What can they do to increase the


customer value of their toothbrushes?
a. Reduce the price.
b. Add features that will provide benefits to their customers and keep the price the same.
c. Improve their customer service until it is the best in the industry.
d. All answers are correct.

3. Which statement is FALSE regarding customer value?


a. The product or service that is the highest quality will always have the highest customer
value.
b. Customer value can be increased by lowering the cost of a product or service.
c. Customer value can be increased by increasing the quality of a product or service.
d. Customer value is equal to the perceived benefits minus the perceived costs in the mind
of a customer.

B. Define the following terms with examples:


1. Customer Retention
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
2. Customer Trust
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
Defectors
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________

C. How companies can create loyal customers using digital technologies.

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