1)Example sensory branding by apple.

Apple uses various senses for means of sensory

branding. The stores are in such a way that they are white and clean which gives the
customers a feel of vey high end high quality tech company .Also the packaging of apple
phones is done in a similar fashion.Apple has a unique identifiable sound when people try to
lock their phones.This sound is uniformly used around all apple I phones giving a sense of
security and familarity
2) In this case study effect of senory factory on "Coca Cola" to the consumer by looking at
the composition of the product and the product awareness. Method: This is a case study of
many cases. Questionnaires and tests are used to collect files for key data to investigate the
effect of “Coca Cola” sensory features.. Twenty five samples were taken questionnaires and
eleven are taken for testing. The software used for analysis Conclusion. Research has found
that by looking at the product composition, taste, visual and tangible features of Coca Cola
strong impact and on the other hand, odors and sensory features have little effect on
composition customer . From the point of view of building product information for the
consumer, tangible and the affected properties of Coca Cola have a strong effect and the taste
factor has a balanced effect. Use on the other hand, odors and hearing aids have little effect
on creating product awareness.
3) The great advantage of sensory marketing is that it incorporates many different options and
empowers marketers to choose they relate to the impact you have on consumers. The smell
spread, music or sound was played, freedom of touch was granted for consumers and well-
constructed construction are things we help create a consistent and attractive sales
environment natural cosmetics. Every emotion can be rejuvenated differently too it influences
consumer behavior. Previous research has shown that the fragrance persists in the consumer
memory and has the power to increase costs
4) The five sensors are part of the customer value chain in communication. There is a
business area for access to information about the role the five senses play into accessing
emotional memory through eWOM communication, the effect this has on the reliability of the
product. It is well advised to understand the close relationships that exist between the number
of human senses and social media interactions.
5) For employees involved in changing the city's logo, the use of food, meals and
gastronomy in their efforts to mark the city, not only because it will have a significant impact
on the city's spirit - as well as its appeal - but also because it can be a powerful tool.
6) It is concluded that emotions play a major role in enhancing the five-star product. It shows
the relationship between the five senses and product reliability is important and should be
treated more seriously. Sensory, touch, taste, sound and smell are familiar influence. The
hotel can understand the thinking and feelings from the customer’s perspective by knowing
this is the motivating force... Based on customers psychology as a new tool for marking
techniques that are being developed to establish a new dimension of consumer marketing and
behavioral studies thus future activities could have another effect decisions such as
satisfaction, trust and moral purpose to understand understanding of the client in relation to
the variety of behavioral conditions presented. The frame can be tested on the other side of
the hospitality as a restaurant and airline to provide integration of customer-oriented
psychology towards the hospitality industry.
7) The results showed that 99 percent of all product communication currently focused on only
two sensors - vision and sound. Emotional communication is made possible through the
interaction of all five senses, and as a result those products communicating from a multi-
sensory product platform have a greater chance of creating emotional communication
between consumers and their product.
8) The purpose of the sensory marking is to provide a systematic sensory integration.
Lindstrom says that when it comes to consumers the nerves are very involved, it connects
strongly with the product which means it can increase your willingness to pay more.The
interaction gives the consumer a deep and complete sense of the senses.This will stimulate
and strengthen the bond between the product and the buyer. Products that lack sensory appeal
fail to connect with human extensions to a product or service. The the main reason for
making a product based on sensory appealbecause they are memorable, unique, and
instantaneous support human-centered structures. Sensory marking is not mass or half, it is
about the individual. The advertising experience is not the same as the sensory experiencefor
the individual. It is necessary for the firms to be close together Consumers of five people now
look ahead and selects carefully, creating new challenges in branding.Goods or services, not
in a practical or functional sense,but also in an emotional sense, it should go hand in hand
with personal and social-health context permitting senses a sensory marketing method to be
more profitable
9) A strong company can use the sensory techniques demonstrated through nerves, sensations
and sensory expressions in relation to the five human senses . Product experience provides a
behavioral, emotional, intellectual, emotional, or symbolic value to deeper level than the TM
and RM models. About this, smell, sound, a view, taste or touch can emphasize a good
feeling, following the concept of experience, that it produces a certain amount in a person
and, in particular, creates a product image. An important theory of is that the most sensitive
product information is the final result of the process of generating value between supplier and
customer. The Customer value embedded in product information with multiple sensors and
customer produces each value as a single creator in the human mind
10) Parents or educators can play a major role in a child’s product set as it provides shopping
experience and product delivery following in the boxes during the day, which may arise on
increased awareness of child productivity. So, it follows that companies wish to doexpanding
their branding space in the child labor market will have to be focused their efforts to persuade
older consumers through active-focused communication features. Functional factors, such as
variety, presentation, quantity and quality of healthy food, these are also the product
components that make up the product design shown by children.
11) study provides new insights into the underlying causes of clarity and a complete sensory
perception of the product information as well additional performance indicators related to the
product. Resultssupport for 12 of the 18 research ideas expressed in the conceptual model,
thus showing the causal series of positive direct and indirect effects between sensory
perception andproduct-related performance indicators. Clear vision it always works with
clear vision. In addition, the brand experience plays a major role as a mediator in
betweensensory perceptions of consumers and their responses. . The results can help
gastronomes in create an active sensory stimulus and thus succeed incompetitive market.
12) consumers are more confident in their choices and the likelihood that a popular product
will be purchased. However, consumers do not have to touch or smell products for proper
sensory information. You can also think about the emotional symptoms expected of products
based on their previous product experience, with support for digital digital integration (e.g.,
screen, mouse, andheadphones). In addition, recent advances in HCI suggest that a minimum
of new visual technology that makes it easier is available online soon. this technology it will
only go beyond strengthening the nerve effects marketing strategies on consumer behavior
online, but also create new forms of communication that take place not only in the physical or
in real places but also in real mixed places as well.
13) study shows that the human senses reflect sight, sound, smell, taste,and touch
can all affect our preferences, memories, and choices . Can be used by companies
as a strategy to encourage customers to feel comfortable, satisfied, and valued in
person, product image and trustworthy . The results are expected to be his reference
managers as a consideration of the use of sensory marketing in their business
activities, therefore consumers' perception of a specific product image will be
attached to them long-term memory. This will make consumers more loyal to the
product and be customer lifespan.
14) Five senses,smell, touch, taste, sight, and sound have a profound effect on
consumers and their experienceproducts, services, and products; however,
academics and doctors have long ignored their importance in marketing. Technically,
visual marketing ensures how the five human senses contribute to the company’s
strategies marketing. Similarly, it suggests that the company should consider the five
human senses as a starting point in operations,therefore provides customers with
complete and unique information.A sensory manual covering five human senses
should be resolved, in which case strategies are developedusing sensors, hearing,
and sensory expressions as means, can be seen in product deliverypersonal stamp
on customers. This can lead to management and build many more effective
sensesproduct experience relationships, as opposed to enduring and limited product
relationships.
15) understanding of the sensory influence used by the consumer in making the
product informationand product ownership. Involvement of sensory product
expresses ideas, feelings, ideas and certain constructive emotions. Sensory marking
is expected to be one of the best jobs to build brand Image in the market and product
awareness in the minds of consumers.
16) This research has significant implications for product managers who aim to be
fully involved consumers also build product equity. Product equity is essential to
building long-term success of companies. Given the link between CBE and product
equity, management it should focus on strategies and strategies that involve
consumers. In particular, increasingConsumer emotional activity and activation
during consumer / product interactions are a matter of the most important size when
assessing all levels of involvement.As a result, managers should pay attention to
both aspects of the experience and behavior ofCBE. The results also show that the
experience of sensory production gives managers a way to do thiscreate product
balance. Therefore, sign managers should look at how to arrest five people sensors
to successfully create powerful sensations with their customers. Finally, the
managers may want to consider consumer engagement in this product even if it is
straightforwardthe impact is very small.
or quality has led to highly
impersonal
brand-experiences, the value of
which has
been questioned.
In sensory marketing, one of the
starting
points is that brands should oer
customers
multi-sensory brand-experiences
in a
more emotional and personal way
than
branding has so far done
successfully.
By involving the ve senses, a
more
 individual and personal
experience of a
brand is created on a deeper,
emotional
level, where the individual’s
lifestyle,
personal characteristics and
social context
are essential drivers.12
Sensory marketing is dened
here as
a rm’s service process that focuses
on sensory strategies and stimuli
with
the goal of creating a multi-sensory
brand-experience, in supporting the
individual’s identity creation through
the mind and the ve senses to
generate
consumer value, consumer
experiences,
and the brand as an image
Hultén
or quality has led to highly
impersonal
brand-experiences, the value of
which has
been questioned.
In sensory marketing, one of the
starting
points is that brands should oer
customers
multi-sensory brand-experiences
in a
more emotional and personal way
than
branding has so far done
successfully.
By involving the ve senses, a
more
individual and personal
experience of a
brand is created on a deeper,
emotional
level, where the individual’s
lifestyle,
personal characteristics and
social context
are essential drivers.12
Sensory marketing is dened
here as
a rm’s service process that focuses
on sensory strategies and stimuli
with
the goal of creating a multi-sensory
brand-experience, in supporting the
individual’s identity creation through
the mind and the ve senses to
generate
consumer value, consumer
experiences,
and the brand as an image
Hultén
or quality has led to highly
impersonal
brand-experiences, the value of
which has
been questioned.
In sensory marketing, one of the
starting
points is that brands should oer
customers
multi-sensory brand-experiences
in a
more emotional and personal way
than
branding has so far done
successfully.
By involving the ve senses, a
more
individual and personal
experience of a
brand is created on a deeper,
emotional
level, where the individual’s
lifestyle,
personal characteristics and
social context
are essential drivers.12
Sensory marketing is dened
here as
a rm’s service process that focuses
on sensory strategies and stimuli
with
the goal of creating a multi-sensory
brand-experience, in supporting the
individual’s identity creation through
the mind and the ve senses to
generate
consumer value, consumer
experiences,
and the brand as an image