CONTENTS

Executive Summary……………………...……………………………..…3

1.0 Industry , Customer , and Competitor Analysis……..….………...4

1.1 Industry overview………………………………….…...........4

1.2 Opportunity Analysis…………………………….…………….7

1.3 Competitor Analysis……… ……………………..…………….9

1.4 Critical Risks….……………………….………………………12

2.0 Company Description ..………….……………….………………….14

2.1 Company Description…….……………….……………………14

2.2 Nature Of Business …………………………..………………..16

2.3 Management Team…………………………………………….18

2.4 Company Strategy……………… ……………………………20

3.0Marketing Plan ……………………………..…….…………..……….21

3.1 Overview………………………..………………………………21

3.2 Customer Analysis…………………………..……………….....22

3.3 Pricing Strategic……………………………………………...…24

3.4 Distribution Strategies…………………………………………..25

3.5 Marketing Communications…………………………………….26

3.6 Sales and Marketing Forecast…………………………………...26

4.0 Operations……………………………………………..……………….27

4.1 Overview……………………………………..…………...…….27

4.2 Production Process ……………………………….…...…..……28

1
 4.3 Materials Requirements…………………………………...…….30

4.4 Machines and Equipment………………………………………32

4.5 Workforce Requirements………………………………………34

4.6 Layout of Operations……………………………...…………….36

4.7 Location………………………………………...……….………38

4.8 Operation Cost…………………………………………………40

5.0 Product Design and Development Plan……………….….…………..41

5.1 Product Overview…………………………………….….……..41

5.2 Product Design and Development………………………………42

5.3 Product Features and Characteristics………………………...…43

5.4 Growth Plan…………………………………………………..…44

6.0 Financial Plan …………………………………………………………45

6.1 Introduction……………………………………………………..

6.2 Projected profit & loss…………………………………………..

6.2.1 Cost of sales……………………………………………….

6.2.2 Expenses……………………………………………..........

6.3 Capital Financing…………………………….……………………

6.4 Project Statement of Comprehensive Income (SOCI)

6.5 Projected Statement of Financial Position (SFP)

6.6 Projected Cash Flows…………………………………..

References…………………………………………..………..........

Appendix Business Model Canvas……………………………..

2
EXECUTIVE SUMMARY

Miracle Tech. Enterprise are very concerned about the problems faced by an
all people and at the same time need to ensure that their clothing, footwear or
their good not become dirty or wet for all times. Therefore we produce a
product that is waterproof spray it will be called SuperDry with magic
formula with a no wet nanotechnology waterproofing spray suitable for all
material that can solve this problem who face that with quickly and fast. We
will ensure that this product is worth the opportunity to be owned by the
advantages and benefits of the present value in market industry for everyone.

The location to start our business at No.29 & 31, Tingkat Bawah, Jalan Satu,
Taman Jejawi Permai, 02600 Arau, Perlis . Our company chose this place
because this building is next to the main road between Arau to Kangar. It is
also a strategic place because it is an active place for all other businesses
because this place became the focus of the public because there are
restaurants, express post offices, retail stores and more, well as the place is
also easy to find by the public. Otherwise the reasonable rental rate RM 4000
is standard rate for retail of premies.

Our business will operate 5 days a week and we also sell in online market ,
for example online market place is Lazada , Shopee , 11 Street Website this
is most famous websites for online shopping . Sales projections assume 250
customers per month and RM49.90 per person resulting in month’s sales of
just over RM, or RM annually. Total start-up costs will be RM++++ of
which will be contributed by the Partnership and the remainder RM+++++
will be secured by a proposed bank loan. Our pricing strategy will be based
on the objectives to get reasonable profit and ensure customers continue
doing business with us and believe with our product in the future.

1. Industry, Customer, and Competitor Analysis

3
1.1. Industry Overview
Miracle Tech. Enterprise launches with an exciting new innovative
technology product in a receptive and steadily growing market segment
,the market and online retail business. Despite economic downturns in
recent years the out our product as be called SuperDry it is Waterproof
spray product has be has been a bright spot. While literally hundreds of
businesses in many categories are facing poor sales, negative balance
sheets and even bankrupt but industry for innovative product our
company believe their will have strong growth in market place. It's clear
because everyone like with new product innovative can help their daily
life become more easily. Our company has the advantage over
competitors because the water-spray technology to consumers in
Malaysia is not widely used, as there is no widespread awareness of the
development of existing technologies.

1.1.2 Porter Five Forces

Threat of
new
entrants

Bargaining of Bargaining
suppliers power of
customer

Competitive rivalry
within the industry

Treats of
new
substitute
s

4
This Porter five force needs to be there as it helps our company to better
understand our existing SuperDry products in the market that will face
various challenges including:

No. Porter Five Forces High Medium Low

1. Threats of 
Substitute
Products

2. Threats of New 
Entrance

3. Rivalry among 
Existing Firms

4. Bargaining Power 
of Suppliers

5. Bargaining Power 
of Buyers

Threats of substitute product is a High rate because when customer using

waterproof material , they no need using waterproof spray .Substitute product

is more expensive than industry product. Consumer switching costs are high

and quality is inferior to industry product quality. Substitute performance is

inferior to industry product performance. For threats of new entrance is at

medium rate because our product SuperDry has listed some potential

suppliers that we found from outside and inside Malaysia which can help us

to sell our product and provide us with the right components and packaging.

Our product has to take longer period in order for the company to achieve

profitable state because it is a product that people will seek for it sometimes.

Although SuperDry is still in introduction stage, we will manage to use

moderate capital since we can use the social network (Facebook, Intagram) to

5
spread information regarding our product. Besides, our target markets are

from all customer and our company will enter the market at the right time

and the right place due to the age level and income level. Our target also can

be outside of Malaysia such as Singapore since the country is the modern

country and also high foreign exchange.

Other than that, rivalry among existing firm at medium rate .We are doing

a specific business whereby we focus on the technology to make people be

better and easier. Thus, making it very narrow in scope which we have not

too many rivals .Therefore, we need a higher cost to exit the barrier in order

to grab the customers’ attention and bring them towards our product. Some

of the shareholders may have lower confidence due to the very small

expected market share being developed by Waterproof spray product. List of

existing firms or competitors Nowet and Nanex Always dry Product.

Bargaining Power of Suppliers is at medium because there will be a lot of

cost involve in producing the SuperDry that will meet the customers’ needs

and demands. Therefore, in order to reduce the cost, Miracle Tech. Enterprise

has decided to outsource the components of the product from the third party.

Lists of suppliers that we acquire to help in manufacturing our product. We

decided to consider Miracle Tech Enterprise company at a medium rate

because we still have back up of suppliers if there is problem with other

suppliers .Also it will make us less worry to find other suppliers whenever

there is crisis happening. Lastly for porter’s five forces is bargaining power

of buyers .We decide bargaining power of buyers at medium rate because

many brand provided different type of advantages and strategies for their

customers. But not all the customers are going to accept our product since

6
SuperDry is not only choose consumer have but it just will be choose if they

need to find a better one. People need use it around in daily day because our

product is useful product for all people. Then , this will be making it quite

harder for our company to actually switch the customers’ awareness towards

our product.

1.2 Opportunity Analysis

1.2.1 Problems to Be Solved or Needs to Be Filled

a) Non waterproof material

Figure 1.2 Badly macerated (and out of focus) feet

Now we need to look at how to treat badly macerated feet.

Fans of rugged activities as well as travelers also have this problem because
we cannot control our climate or situation at surrounding. This problem will
limit their activities or tasks so they need to find something or solution to fix
their problem to make sure their shoes and their thing always dry and good
condition.

7
1.2.2 The Proposed Business Solves the Problem or Fills the Need
Miracle Tech. Enterprise very concerned about the needs and problems the
users face there. To solve the problem to stay dry without worrying about
getting wet above. Our company has created a product that can solve the
problem of SuperDry products. This product is a waterproof spray that will
cause the material used waterproof for long periods of time.

1.2.3 Market analysis

Miracle Tech. Enterprise have a big opportunity in this industry because
recording from Technavio’s analysts forecast the global waterproofing
chemicals market to grow at a CAGR of 5.1% during the period 2016-
exponential growth, especially in its admixtures segment in the next five
years. The market revenue for the Indian construction chemicals market is
expected to reach up to USD 1.13 Billion by the end of 2018. In 2012, the
admixtures and water-proofing systems constitutes more than 60% of the
overall construction chemicals market revenues.2020.

8
1.2.4 Different areas of application of waterproofing

The construction industry has had technological advances in waterproofing

materials, including integral water proofing systems and more advanced
membrane materials. Integral systems such as hycrete work within the matrix
of a concrete structure, giving the concrete itself a waterproof quality. .

1.3. Competitor Analysis

Every business wants to stay longer in the marketplace. So that is why

marketer need to identify its direct competitor that provides similar product,

indirect competitor that provides close substituted product and also the future

competitor. It is important to keep business’s core competencies at the

highest level. So that, consumer will choose to buy our product SuperDry

Spray . Apart from that , our company has identified all the competitors .

COMPETITIVE ANALYSIS
Kiwi Heavy Our Company Nowet Company
duty
9
Company Has started Has started on 15 Has started on 11 July
2013
Profile 1886 April 2018

Key Competitive A trusted A trusted and loyalty

consumer product.
Advantange and loyalty
customer.

Target Market Climbing All customer Adult and active

and active person
person.
Address SC No.29 & 31, Jalan Teknologi
JOHNSON Tingkat Bawah, 47810 Kota
ASIA Jalan Satu, Taman Damansara
PACIFIC Jejawi Permai,
SDN. BHD 02600 Arau, Perlis
Suite 20-1,
UOA
Corporate
Tower
The Vertical,
8 Jalan
Kerinchi,
Bangsar
South 59200
Kuala
Lumpur,
MALAYSIA
Marketing Fucos to Focus to all
Strategy outdoor customer.
activity.
Products & Selling Only selling NoWet Super Nano
Hydrophobic Liquid
Services Many type SuperDry product. Repellent Waterproof
product. Spray .

Pricing RM120 RM49.90 RM49.00

Distribution Online Retail and online Online (web page ,

Channels shopping (Facebook , Facebook)
websites Intagram),Online
Market
Strengths Has good -More quality -Immediate and
review product. long term 6 month
-immediate and

10
 long term protection
more than 1 years
-safe chemical

Weakness -Need time New product Only can use for

to dry few material

Treats -Harmful Cost of marketing

chemical can be used only a
few times the spray
Opportunities Has good Can use for all Not affect
review from material appearance and
customer. handfeel.

Since our product SuperDry is new to the market, thus it has only a few
competitors in the market. There are some of the competitors that offer
similar products . However, SuperDry offers an extra benefit which combines
different between competitor product. The main manufactures and suppliers
in the market that might serve as the competitor for SuperDry product. The
are a few competitor :
The Kiwi Heavy Duty spray is quite similar to Scotchgard, in that it’s an
aerosol spray and is a brand name that’s recognized fairly well. This is a
silicone based water repellent that’s intended specifically to protect outdoor
gear and footwear. This means you should avoid using it on everyday
clothing or products your kids will be around.. The chemicals in this product
are definitely stronger and could be more harmful.
Nowet product Nano hydrophobic coating spray for all surface- Multi-
purpose use for many surface- Washable or flushable after sprayed. Can
stand up to 3 hand wash.- Super Hydrophobic and not affect appearance and
handfeel.

1.4. Critical Risks

Manufacturing Risk– Low

11
The two main issues that need to be addressed in the manufacturing
are the price , and the quality and supply of the component . Quality
control checks have been introduced at all stages of assembly. To
ensure only the best supplies are sourced, two or three suppliers will
be sought in the early stages of the venture. Skilled labor is required
for the assembly of these products.

Financing Risk– high

The loan will be made available to the interest rate fluctuations.

Budget may be more than monetary amount available. The loan may
not be approved

Marketing Risk– High

The removed ads may not be attractive for purchase. Actions and
efforts need to be done as they compete against products in this
market. Need to be creative in order to show the ads that are more
unique and unique than others. Need to ensure product prices are
affordable to all groups.

Management Risk– Low/Moderate

This business need to create a new and unique
product or products . Although there is a strong team in place,
there is always a risk of human relationships souring over time. The
team are familiar with all facets of the project and are confident that,
should one member be replaced, the skills required to fill that void
can be found within the team. This would be a short term solution
and a professional person would be recruited to permanently replace
the team member who may decide to his / her position. In addition, all
management team members have had bottom line responsibility and
have successful track records in developing profitable business
ventures.

12
Valuation Risk– High

At risk because the product to be released will be evaluated by many

parties and should ensure that the value of a product is always in good
condition.

2. Company Description

2.1 Company Description

Miracle Tech. is formed as Limited liability partnership.Miracle Tech.
Enterprise is registered at Suruhanjaya Syarikat Malaysia (SSM). Good for a
close alternative to Sdn Bhd while not risking their personal assets. Best of
both worlds: The LLP is a hybrid between a company and partnership and
has more compliance requirements than a conventional partnership. Again,
the set-up and compliance costs for a LLP are relatively lower compared to a
Sdn Bhd.

Table 1.1: Miracle Tech. Enterprise’s Shareholders

13
Name Capital (RM) Share

Nurul Fatini Bt 10,000 20%

Mohamad Nasir
Zulaikha Bt. Mohamad 10,000 20%
Nasir
Nurul Sabirah Bt 10,000 20%
Hashim
Hamizah Bt Abdul 10,000 20%
Halim
Nurul Najihah Bt 10,000 20%
Mohamad Nasir
Total 50,000 100%

Table 1.2 Company Detail

Company Name Miracle Tech. Enterprise

Company Address No.28 & 39, Tingkat Bawah, Jalan Satu,

Taman Jejawi Permai, 02600 Arau, Perlis.

Office Number 04-9761000

Fax Number 04-9761000

Ownership Partnership

Main Business Activity Selling Waterproof spray Product

Established Date 18th Mei 2018

Registration Date 25th Mei 2018

14
Starting Capital RM 100,000.00

Bank Maybank Malaysia Berhad

(159012953737)

Type of Business Account Current Account

Business Registration Number SSM

Company Website www.MiracleTech.com.my

2.2.Nature of Business

Miracle Tech. Enterprise is established to help people’s with their

problem with be wet issues when they doing activities in daily life .
For example, when goes to outside and raining day , ofcoss we will
feel worry is our shoes or bag will be wet . In order to solve these
kinds of problems, that is why Miracle Tech. Enterprise. is
established. Our company wants to produce and sell products that
bring convenience and purpose to the customers. That is why our
very first product is more effected work.

We will start its business as an E-commerce company. It will be

selling its products online through its official website and social
medias such as Facebook. After than we will sell its SuperDry
products physically. For example, consumers can buy its products
physically at our shop . As the business mature, the nature of the
business will diversify and expand to other E-commerce platform
and retailers.

15
2.2.1 Company Missions, Vision and Objectives

Mission :

i. To create some innovative product for daily life customer user in

Malaysia that enabled to advance sustainable lifestyles, achieve

global leadership and provide skills and growth.

ii. To always concern about customers problem and treat them with

courtesy and respect.

iii. To provide main solutions that meet the specific needs of customer

through creation of high standard quality products in accordance with

both for local and international quality standards.

Vision :

Be a Global Market company which provide the innovative product

market .

Objective

Miracle Tech Enterprise develop their own objectives in order to achieve

the goals in industry. The objectives of the company are to be able:

i. To fulfill customer’s need in make their daily life become more easy

without worry be wet.

ii. To encourage the customer to use our product it is the best quality

product that they will feel worth it.

16
 iii. To overcome the hygiece awness while doing at surrounding

environment.

2.3. MANAGEMENT TEAM

The founders of Miracle Tech. Sdn. Bhd. will be appointed as then

management team of our company. Ms. Nurul Fatini Bt. Mohamad Nasir is

assigned as the Manager; Ms. Zulaikha Bt. Mohamad Nasir will be the

Production executive; Ms.Nurul Sabirah B. Hashim is assigned as the

Administrative and Operations Executive; Hamizah Bt. Abdul Halim will

be the Finance executive; Ms. Nurul Najihah Binti Mohamad Nasir is

assigned as Marketing And Sales Executive .

No. Position’s Name Education and Training

1. Manager -Master of Enterpreneurship Engineering
(Nurul Fatini Bt. -Graduated in year 2015
Mohamad Nasir) -Have been worked as business
development manager.
2. Production Executive -Degree in Manufactury Management
(Zulaikha Bt. Mohamad -Graduated in year 2014
Nasir) -Working at Shurubber Factory
- Have experience about manufactury
industry for 5 years
3. Administrative and -Degree in Bachelor of Business
Operations Management
Executive(Nurul Sabirah -Graduated in year 2014
Binti Hashim) -4 years working as administrative
17
 executive in Harvey Norman Furniture
4. Financial -Master of Islamic Financial
Executive(Hamizah Binti -Graduated in year 2011
Abdul Halim) -5 years at CIMB Bank
5. Marketing And Sales -Degree in Marketing
Executive ( Nurul Najihah -Graduated in year 2010
Binti Mohamad Nasir) -5 years as Marketing Air Asia airline
company

2.3.1 Organizational Chart

Nurul Fatini Bt. Mohamad

Nasir

(Manager)

Zulaikha Bt
Mohamad Nurul Sabirah Hamizah Bt.
Nurul
Nasir Bt Hashim Abdul Halim
Najihah Bt.
(Production (Administrative (Financial
Mohamad
Executive) and Operations Executive)
Nasir(Market
Executive)
ing and Sales

18
 Figure 2.2 : Organizational Chart for Miracle Tech. Enterprise

2.4. Company Strategy

2.4.1.Market Entry Strategy
This is the most crucial step in our management decision in our marketing
plan. Therefore, failure in selecting the most appropriate pricing, marketing,
as well as distribution strategy may be our biggest risk. Due to our
restrictions in our nature of business, we must minimize the probability of
making the wrong decisions. More marketing and advertising is also required
to create huge awareness for the customers. All these uncertainties would
certainly increase our marketing risk as well as increasing the expenses for
our company.

2.4.2 Exit Strategy

If our business is unable to continue, we are planning to find another business
to sell off our business based on the market value. We might sell our business
to our competitor who wants to buy our business in order to expand a new
market, or offer new merchandises to their existing customer. If our business
has a strategic value to the acquirer or selling to the right acquirer, they may
pay more than our expectation. Besides that, our effort and passion that was
put into this business will not be wasted and our product will be able to
continue as we deeply feel that our product could benefit many people. After
the acquisition, we will divide the total amount to the shareholders and
investors.

19
3. Marketing Plan
3.1.Overview
Marketing and selling of our product is also one of the major activities in the
business. Marketing helps in creating awareness about our product to the
targeted customers. When our potential customers are aware of our product,
Miracle Tech. Enterprise can proceed with attracting and persuading
customers to buy our products. Lastly, creating customer retention towards
our product. These activities are important because our product will not be
able to sell without the help of marketing activities.

Figure 3.1 The Marketing Planning Process

20
3.2 Customer Analysis
3.2.1 Target Market Individual

At the initial stage, Miracle Tech. Sdn. Bhd. will be targeting individuals
who are from the middle income segments; income from Rm1000 because
this product selling with affordable price . These potentials targeted
individuals include individual with families , teenager and active person .
This is because this group very need this product because this product
ingredient will make their daily life work smoothly without worry be wet and
dirty because surrounding environment .

When they are using our product Waterproofing spray they do not have to
worry anymore about rainy days or do any work that makes you dirty or wet.
In addition, climber are also one of Miracle Tech Enterprise’s potential
customers. As the waterproofing spray has a chemical liquid that will protect
their shoes for hiking getting wet. Thus, it will reduce the harm from slipping
while climbing .. These individuals are able to find our product through
Miracle Tech.s official website or even through social media such as
Facebook and Intagram.

3.2.2 Retailers
Miracle Tech. Enterprise will target retailers who will buy our product in
bulk. These retailers who sell D.I.Y. product . These are MR. DIY stores,
HomePro store, Spotlight store and so on. We will be selling our products to
these retailers at lower price in order to maintain good relationships with
these retailers. These potential retailers are listed as below: -

a) MR. DIY
-https://iprice.my/diy

21
MR.DIY is proudly a home grown enterprise with over 330 stores throughout
Malaysia. We offer more than 20000 products ranging from household items
like hardware, gardening & electrical to stationery, sports, car accessories
and even jewellery , cosmetics & toys.

b) Home Products Center (Malaysia) Sdn Bhd

-www.homepro.com.my
HomePro is a retail business of home center for all home needs striving
towards our goal of “One Shop For All Home”. They have a wide range of
home products which you can shop most of the products for your house
including bathroom, home accessories, furniture, electrical appliances and
renovation items. They also offer product installation services as well as
access and advice from our interior design team.

c) Spotlight Malaysia
-https://www.spotlightstores.com/my
When you head into a Spotlight store you can find almost everything you
need to kit out your home. Kitchen and dining spaces, lounge and bedrooms,
bathrooms and laundries are all covered by your local Spotlight store. Our
ranges of haberdashery and craft have expanded, and our party section can
provide you with all of the decorations and costumes you need for your next
celebration. In 2014 they have started the unrolling of our new online store,
so that our customers can get anything they need as well as expert advice
when they can’t get to a store.

The minimum requirements to be chosen as Miracle Tech. Sdn. Bhd. Retailer

are listed as below: -
1. Has at least 2 outlets around Malaysia
2. Provides efficient and effective services to customers
3. Order in bulk (minimum 100 units)

22
3.3 Pricing Strategies

3.3.1 Pricing Objective

To compete in the market, the customers that we will be targeting are mostly
ordinary people, have an middle income, love to hiking activities, and take
who don’t to be wet. So, SuperDry will be targeted on these. So, we will be
at normal price in market place , so everyone can buy this product. We will
markup the price the product to cover back our cost and also earn extra
profit. This is because in the early stage, we will only produce in a small
quantity, therefore requiring to sell in a medium price to match with the
fewer return of sales.

a) Skimming Pricing
At the beginning, when we introduce our product to the market, we
aimed to set a medium price to attract customer buy our product. This
will also help our firm to protect ourselves on pricing, so that we will not
fall on the “price war” when the cheaper price producer comes in the
market. This is because larger firms have the capabilities to produce in a
large quantity for a lower price. However, these large firms usually
lacked quality control and therefore we have to always ensure that our
quality is top-notch. We are aiming to sell the SuperDry as waterproof
spray with the price of “RM49.90”.

b) Psychological Pricing
Different pricing would have different psychological effect. Apart
from selling in high price, we will also set the price at RM 49.90
rather than RM 50. To a certain extent, this move will help to target
more customers who think that RM 50 is too expensive and
psychologically RM49.90 is less than RM50. This would help to
improve sales and maximize revenue and it will not lower down the
value of our product.
23
 c) Signal from The Buyer
Since we targeted ordinary users by setting a medium price in the
market, we will be able to get the attention from the market to obtain
brand loyalty. The price set will be reviewed every half a year and we
will make the adjustments needed based on the selling performance
whether the price set is too high or too low to ensure that it is set
correctl

3.4.Distribution Strategies

To begin, Miracle Tech. Enterprise will do some strategies to describe where

and how to sell SuperDry product. Some strategies our company will do is
advertising through mass media, social networking (Facebook and Intagram),
official website and using billboard to promote SuperDry product.We can see
the list below with explanation , duration and cost involved :

Activities Explanation Duration Cost

Advertising - Advertising the introduction of the Once a RM300/

through mass SuperDry by putting flyers at newspaper week in month

media. like Metro , Berita Harian and other month

Social - Promotion of the machine, pre-order Anytime -

networking - Question and Answer session.

(Facebook and - Joining business group in

Instagram) Facebook,Whatapp and Intagram.

Official Website - All information of the SuperDry is 24/7 RM150

will be updated

- Open pre-order or order for

customers.

- Q&A session in live.

Billboard - Advertising the introduction and Every RM 350/
24
 picture of the SuperDry product. year month

- Putting the bar code and also

website so that target customer

could see our website

3.5 Marketing Communications

3.5.1 Official Website

As mentioned above, our company will establish a main website for
SuperDry product. This will serve as the main media between our
management team and the customers. The website has 3 main functions in
providing support for the customers. The first function is that our website
served as the main information provider for our customers. The website will
contain everything that is to know about our product. The information
provided consists of our management background, financial reports, as well
as product features. The second function of the website is to provide
information regarding the cycle of our product. This includes the product
availability, frequently asked questions, promotions, and upcoming events.
This function is to specifically target customer’s expectation as well as
educating customers regarding Miracle Tech.’s product.
The last function served as the feedback portal for our customers. The
website will have specialized section where customers can provide their
constructive feedback to our team. This will provide us with opportunities to
further improve our product based on the customer’s changing needs.

3.5.3 Multi-Channel Support

Miracle Tech,. Enterprise provides multi-channel support for all of its
customers. The multi-channel support includes e-mails, phone calls, as well
as social networks from our Facebook and Intagram. This would allow us to
offer help and participate in conversations regarding our brand, and solicit
customer feedbacks. Through this method, our team will be able to keep in
touched with our customers, while building a better customer support system.
a) Social Media
25
As stated above, we will be creating 2 main social media pages through
Facebook and Intagram. This is because social media serves as the main
channel where customers seek information. Furthermore, customer’s today
preferred to look for their own information at their own pace before
requesting for help. Therefore, by having social media, we could provide a
lot of information for a huge pool of potential customers. Facebook could
also serve to us as a platform where customers could post their reviews on
our products. This would reduce the common doubts among customers since
e-commerce usually creates among potential buyers because online shopping
is not physical. Our company pledges to constantly monitor the flow of
information as well as the speed of service for our customers in order to build
a stable community for our product.

3.6 Sales and Marketing Forecast

4. Operations

4.1. Overview
Company Operations  is an area of management concerned with designing
and controlling the process of production and redesigning business
operations in the production of SuperDry product. It involves the
responsibility of ensuring that business operations are efficient in terms of
using as few resources as needed and effective in terms of meeting customer
requirements. It is concerned with managing an entire production system
which is the process that converts inputs such as raw materials, labor, and
manpower and more into outputs . Operations produce products, manage
quality and creates service. Operation of production covers sectors like
working with suppliers, customers, and using technology. Operations is one
of the major functions in an organization along with supply chains,
marketing, finance and human resources. The operations function requires
management of both the strategic and day-to-day production of the product.

26
4.2. Production Process

The raw part (Bottle, chemical liquid, sticker ) of our product will be
outsourced to others in order to increase our efficiency of our production
by reducing the complexity of our work task. Outsourcing also aids
during the initial stage due to the lack of fund in buying equipment for
production processes.

Flow Chart 1.1: Production flow of SuperDry product

Raw Part (Bottle, Incoming

Chemical Quality
Liquids, Sticker) Inspection

Quality Assembling /
Inspection sewing/cutting/p
ackaging

Storage /
Shipment
At the first stage of our startup, our production department will only
consist of 7 people who are us, the 5 founders and 2 permanent
employees to run and manage the business since our capital is limited. As
we only have 5 manpower in the management team, we have
responsibilities to handle the management and the employees, and
27
 therefore we will be tasked with responsibilities that are based on our
strength and capabilities for the production.

Designation Job Scope

Quality Control  In charge of the quality of the
product.
 Responsible for checking the
raw materials.
 Check the alignment of the
machine.

Tailoring  Take care of the production line

including productivity rate,
defect rate.
 Responsible for all the action in
production line
Assembly Line  Responsible for the packaging
of
the products.
 Assemble the accessories part
into the book cover
Management  Do the administration work
 Customer Service
 Accounting
 Engage with raw material
supplier
 Schedule the production line
 Arrange the logistic service
 Advertising
Table 1.3 Job Scope for each Designation

At the beginning stage, we are planning to hire 2 local permanent staff to

assist us at assembly process as we may lack men power to run the
production. We are also required to attend training courses because we do not
possess specific skills to handles the Quality Control (QC), assembly and
tailoring in order to create high quality products for our customers.

28
Based on the Malaysia Social Security Organization (SOCSO) policy, our
company will issue an additional insurance policy to every employee to
protect our employees’ health and safety in the workplace during the working
hour. The insurance expenses will be fully paid by our company.

4.3. Materials Requirements

The suppliers selected by Miracle Tech. Enterprise will be based on the
minimum requirements set by the company. The requirements set for the
suppliers are to ensure the quality of the products. At the same time, to
ensure that Miracle Tech. Enterprise is able to maintain a low cost for its
production. The location of the product will also be taken into consideration
as logistics cost will in incurred. The few main criteria to evaluate our
suppliers are stated as below: -

Quality certification (ISO 9001 certification)
Price
Delivery service charges
Delivery lead time

The list of suppliers needed is for these raw materials and components.

Raw Materials supplier

Bottle
Chemical Liquid
Packaging
Sticker

Raw Material List of Suppliers Price

Bottle Spray Yuyao Lucky Commodity Co.,

Ltd. Rm1.18/
Location at No. 8, Malang Road, pieces
Mazhu Town, Yuyao, Ningbo,
Zhejiang, China (Mainland)
https://luckycommodity.en.alibab
a.com
Yiwu Heypack Cosmetic Packaging Rm 1.25
Co. Ltd /pieces

Location at NO.70521# 5th Floor,

District 5, International Trade
City Yiwu China
https://heyspray.en.alibaba.com
29
Chemical Liquid Shanghai GRASi Industrial Rm7.90/l
Co., Ltd. iter
Location at No.1 Beili
Road,Jiading District,
Shanghai,201808 China

http://www.grasigroup.com

Anhui Sinograce Chemical Co., Rm8.10

Ltd.
Floor 11, Block C, Westlake
International Plaza, Feixi Road,
Shushan District, Hefei, Anhui,
China (Mainland)
sinogracechemical.en.alibaba.co
m

Packaging Box The Box Company Rm 1.50

Lot 3A-049, 4th Floor Endah /piece
Parade,
No. 1 Jalan 1/149E,
Bandar Baru Seri Petaling,
57000 Kuala Lumpur, Malaysia
Tel (603) 9056 5348
Fax (603) 9056 5349
http://www.theboxcompany.com.
my/

Packaging Mart Rm1.70/

Lot 30 & 32, Jalan Apollo piece
U5/188, Bandar Pinggiran
Subang, Seksyen U5, 40150
Shah Alam. Selangor Darul
Ehsan.
Tel : (603)7845 0337, 7848 3119
Fax : (603)7845 0370
http://www.packagingmart.com.
my/
Sticker (76mm x 127 mm) 10 & 12, Jalan Tago 7, Taman 500
Perindustrian Tago, 52200 Kuala pieces
Lumpur, Malaysia. (rm288)
TEL: +6.03-6263 5233
FAX: +6.03-6273 2032
BigPrint.com.my

30
 Table 1.4 List of Supplier Material Requirements

4.4. Machines and Equipment

Miracle Tech. Enterprise used machines in the production process will be

called corrosive liquid filling machine import from China because their
advance technology in manufacturing , production and manpower to provide
the machines. Also the prices more cheaper than other country. Enterprise.
Miracle Tech need to determine the number of machines and equipment
required to fulfill the forecasted production .

Machines & Equipment Suppliers Prices Unit

Corrosive Liquid Filling SHANGHAI RM12,000 1
Machine NPACK (Free
AUTOMATION shipping)/
EQUIPMENT CO., unit
LTD

Zhuangxi Industrial
Zone, Kumpulan 8,
Zhuangxi Village,
Guizhuang, Shaxi
Town, Taicang,
Jiangsu, China (tanah
besar)
TEL: 0086-21-
66035560
Fax: 0086-21-
66035561
E-mel:
inquiry@npackchina.
com
31
 Table 1.5 Supplier of Machines and Equipment

4.5. Workforce Requirements

4.5.1 Organizational Structures

Manager - Creating, communicating, and implementing the

organization's vision, mission, and overall direction.

- Leading, guiding, directing, and evaluating the work of

other executive leaders.

- Formulating and implementing the strategic plan that

guides the direction of the company.

- Overseeing the complete operation of a company.

- Evaluating the success of the organization.

Financial - Control the cash flow position throughout the company.

Executive
- Understand the sources and uses of cash.

- Understand all of the company’s liabilities. 

- Establish and maintain lines of communication with

investment bankers, financial analysts, and shareholders in
conjunction with the President. 

- Approve all agreements concerning financial obligations,

such as contracts for raw materials, IT assets, and services,
and other actions requiring a commitment of financial
resources.

32
 - Analyzes company shareholder relations policies,
procedures, and information programs.

Administrative - Manages the day-to-day operations of a business.

and Operations
- Developing and implementing the company's strategic
Executive
plan.

- Reviewing administrative policy.

Production - Lead the team to conduct research and development of

Executive product’s technology.

- Ensure the product’s quality and technology.

Marketing and - Develop and review marketing strategies.

Sales Executive
- Identify market segment and evaluating market share.

- Develop and implement strategies to penetrate into

marketplace.

- Determine product’s price, product’s sales and profit

estimation.

Table 4.5: Task or responsibilities each worker

4.5.2 Calculate Wages paid, EPF, SOCSO

No of Salary EPF SOCS TOTAL

Position
employee (RM) (13%) O (RM)

Manager 1 10,000.00 1,300.00 69.05 8,630.95

Marketing and

Sales 1 4,500.00 585.00 69.05 3,845.95

Executive

Administrativ 1 8,000.00 1,040 69.05 6,890.95

33
 e and

Operations

Executive

Production
1 2,000.00 260.00 35.85 1,704.15
Executive

Operator 4 5,600.00 728.00 101.40 4,770.60

Financial
1 1,7000.00 221.00 30.65 1,448.35
Executive

Cashier 1 1,500.00 195.00 27.15 1,277.85

Cleaner 1 1,200.00 156.00 21.85 1022.15

29,590.9
Total 11 34,500.00 4,485.00 424.05
5

Table 4.5: Monthly Personnel Salary

DOOR

4.6. Layout of operations

Figure 1.1 Layout plan of first floor in the building

Front Counter
shelves of
merchandise

Store& Waiting
Office
Room

34

Toilet
Toilet
Figure 1.2 Layout plan of second floor in the building

Processing
Product

Proces
-sing
produ
ct

Proces-
sing
product

35
4.7. Location

The location to start your business at  No.29 & 31, Tingkat Bawah, Jalan
Satu, Taman Jejawi Permai, 02600 Arau, Perlis. Our company chose this
place because this building is next to the main road between Arau to
Kangar. It is also a strategic place because it is an active place for all
other businesses because this place became the focus of the public
because there are restaurants, express post offices, retail stores and more,
well as the place is also easy to find by the public. otherwise the
reasonable rental rate Rm4000 is very suitable for the company to start
operation. Thus, Arau is a very suitable location to start our business.
Most importantly, the buiding’ rentals are cheaper as compared to places
such as Penang, Shah Alam and Kuala Lumpur.

Figure 4.7 Instant street view of Miracle Tech. Enterprise

36
 Figure 4.7 Our shop from map

Miracle Tech. Ent.

Ent.

Figure 4.7 Two Storey shop Miracle Tech. Enterprise

4.8. Operation Cost

37
 Price per month Total per year
Item
(RM) (RM)

Decorate and
4,500.00 54,000.00
Installation fees

Maintenance and
1,000 12,000
Repair

Promotion 800.00 9,600.00

Stationary 250.00 3,000.00

Rental (for 2 storey) 4,000.00 48,000.00

Utilities 700.00 8,400.00

Miscellaneous
200.00 2,400.00
Expenses

Transportation 200.00 2,400.00

Depreciation of
4,100.00 4,100.00
vehicle

Depreciation of
Furniture and 3,316.00 3,316.00
Equipment

EPF (13%) 4,485.00 53,820.00

SOCSO 424.05 5,088.60

Salary 29,590.00 355,091.40

Total (RM) 53,565.05 561,216.00

Table 4.8: Operation cost

5. Product Design and Development Plan

5.1. Product Overview

This section will be discussed the product SuperDry in and will be separated,

which is product review that will explain the ingredient of product strategy

38
for current or future product and intellectual property. Nest is research and

development subsection will describe the improvement of the technology

changes. Then, benefits and customer value will relate about contri

Wet? No big deal

SuperDry is spray waterproof super nano is the latest and most advanced
waterproofing technology where it can be used on all surfaces. It is not the
same as any spray in the market because it has a liquid-proof function better
and longer durability of some famous brand products.

SuperDry (Waterproof Spray

With Nano technology)

$ 49.90

5.2.Product Design and Development

39
The economic success of Miracle Tech. Enterprise depends on our ability to
identify the needs of customers and to quickly create products that meet these
needs and can be produced at low cost. Achieving these goals is not solely a
marketing problem, nor is it solely a design problem or a manufacturing
problem , it is a product development problem involving all of these
functions. Product development section is the set of activities beginning with
the perception of a market opportunity and ending in the production, sale,
and delivery of a product. To design SuperDry product need to make step by
step to make sure our product can be accepted in market place .

To development product design is an interdisciplinary activity requiring

contributions from nearly all the functions of a ourcompany however, three
functions are almost always central to a product development project:
• Marketing: The marketing function mediates the interactions between the
our company and customers. Marketing often facilitates the identification of
product opportunities, the definition of market segments, and the
identification of customer needs. Marketing also typically arranges for
communication between the company and customers, sets target prices, and
oversees the launch and promotion of the SuperDry product.
• Design: The design function plays the lead role in defining the physical
form of the product to best meet customer needs. Our team choose to create

40
simply but nice SuperDry design because is the design is to complicated will
make customer not interested any more.
• Manufacturing: The manufacturing function is primarily responsible for
designing, operating, and coordinating the production system in order to
produce the product .The manufacturing function also often includes
purchasing, distribution, and installation of the product.

5.3. Product Features and Characteristics

Product characteristics of successful our product development from the
perspective of the shareholder in a for-profit enterprise, successful product
development results in products that can be produced and sold profitably, yet
profitability is often difficult to assess quickly and directly. Four more
specific dimensions, all of which ultimately relate to profit, are commonly
used to assess the performance of a product development effort:
• Product quality: Our team always make sure and check product resulting
from development effort to filfull satisfy of customer need and also product
quality is ultimately reflected in market share and the price that customers are
willing to pay for get SuperDry product.
• Product cost: This cost includes spending on capital equipment and
tooling as well as the incremental cost of producing each unit of the product.
Product cost determines how much profit accrues to the company operation
for a particular sales volume and a particular sales price.
• Development time: Development time determines how responsive the
Miracle Tech. company can be to competitive forces and to technological
developments and as well as how quickly the company receives the
economic returns from the team’s efforts.
• Development capability: Development capability is an asset the Miracle
Tech. company can use to develop products more effectively and
economically in the future. High performance along these four dimensions
should ultimately lead to economic success.
5.4. Growth Plan

Product Life Cycle for SuperDry Product

41
Introduction Stage
The introductory stage is viewed as fairly risky and quite expensive
because large amounts of money is spent on advertising and other tools of
marketing communications to create consumer awareness for our
SuperDry product in sufficiently large numbers and getting customers to
try our product .Large amounts of money need spent to educate
consumers about what special our product. Miracle Tech. company
major task is getting SuperDry product in the marketplace .

Growth Stage
More competitors enter the marketplace Adding distribution outlets
Product improves: adding flavors, features, etc. mproved to stay
competitive and sold in more locations

Maturity Stage
Maturity Stage  Sales begin to slow down for the product  Repeat
customers stop buying the product  Attracting new buyers is a
challenge  Product has reached its peak  Example: cassette tapes
Decline stage

42
 In this stage sales and profits will drop because some factor influence the
sales. Little to no marketing support and product may be dropped by
company because there is no longer a demand for the SuperDry product.

6.1. Introduction

Financial plan is important part for run a business . Miracle Tech.

Enterprise will give full commitment to represents of conservative ,
achievable and management projections of revenue , cost, expences and
cash flow.

6.2 Projected profit & loss

6.2.1.Cost of sales
This section should detail out the cost of product/cost per unit, and other
related costs such direct material, direct labour and manufacturing
overhead cost. The average cost of sales will be certain percentage of
sales revenue. Cost of sales is estimated based on manufactured units.
Cost of Goods
Miracle Tech. Enterprise
Cost of Product
Price Per
Material Quantity Total (RM)
Unit (RM)
Bottle 1,000 1.18 1,180.00
Chemical 3.95 (0.5
500 Liter 3,950.00
Luqiud Liter)
Stiker 1,000 0.60 600.00
Box 1,000 1.50 9,800.00
Total 3,500 7.23 15530

Direct Materials Used*

Direct Labor Used
Overhead
43
 Budgeted Manufacturing Costs
Beginning Finished Goods
Goods Available for Sale
Less: Ending Finished Goods
Budgeted Cost of Goods Sold

   

6.2.2 Expenses
Tables below are list of the expenses that involve in developing the product.

Beginning expenses

Price /
Item Total (RM)
Unit (RM)

Company registration 60.00 60.00

Total (RM) 60.00

Table 6.2.2.2 : Beginning Expenses

Overhead Expenses

44
 Price per month Total per year
Item
(RM) (RM)

Decorate and Installation

4,500.00 54,000.00
fees

Maintenance and Repair 1,000 12,000

Promotion 800.00 9,600.00

Stationary 250.00 3,000.00

Rental (for 2 storey) 4,000.00 48,000.00

Utilities 700.00 8,400.00

Miscellaneous Expenses 200.00 2,400.00

Transportation 200.00 2,400.00

Depreciation of vehicle 4,100.00 4,100.00

Depreciation of Furniture
3,316.00 3,316.00
and Equipment

EPF (13%) 4,485.00 53,820.00

SOCSO 424.05 5,088.60

Salary 29,590.00 355,091.40

Total (RM) 53,565.05 561,216.00

Table 6.2.2.1: Overhead Expenses

6.3.Capital Financing

6.3.1 Source of capital

Source of capital RM

Owner
10,000.00
(Nurul Fatini Bt. Mohamad Nasir)

Share Partner

45
 10,000.00
1)Nurul Najihah Bt Mohamad Nasir

2)Zulaikha Bt Mohamad Nasir 10,000.00

3)Hamizah Bt Abdul hasiim 10,000.00

4) Nurul Sabirah Bt Hashim

10,000.00

Bank Loan (Maybank) 50,000.00

Total (RM) 100,000.00

Table 6.1: Capital Contributions

6.3.2 Furniture and equipment (For shop and office)

Price / Total
Item Unit
Unit (RM) (RM)

Office table & chair 5 180.00 900.00

Meeting table & chair 1 1,200.00 1,200.00

Telephone & Fax machine 1 400.00 400.00

Machine 1 12,000 12,000

Printer 2 280.00 560.00

PC (1 set) 5 1,300.00 1,300.00

46
 Whiteboard 1 70.00 70.00

Air Conditioner 3 1,300.00 3,900.00

Cashier Machine 1 800.00 800.00

Table 5 70.00 350.00

Chair 2 50.00 100.00

Total (RM) 28,980

Table 2.2: Furniture and Office Equipment

6.3.3 Vehicle

Price / Unit Total

Item Unit
(RM) (RM)

Van 1 20,500.00 20,500.00

Total (RM) 20,500.00

Table 2.3: Vehicle

6.4.Projected Statement of Comprehensive Income (SOCI)

.

6.5.Projected Statement of Financial Position (SFP)

6.6Projected Cash Flows

References

47
 Appendix Business Model Canvas
The purpose of doing this Business Model Canvas for SuperDry production

is to enable the company see the clearer picture of the procedure to produce

and market the product and maintain it our company in the market.

Key Partners Key Activities Value Customer Customer Segment

Proposition Relationship
-Component -Product design -Features -Customer -Parent
Supplier -quality control -Innovation Service -Teenager
-Demo and -Performance -Warranty -Active person
-Customers customer -Convenience -Manual use -Climber
feedback -Best quality -customer
-Job creation feedback
Key Resources Channel
-Management -Social
team Network
-Employees -Head
Intellectual Quarters

-Website

Cost Structure Revenue Stream

-Sales of product -Sale of product
-cost of additional -Licensing
equipment -Rental and other expenses.
-cost of additional fees -Advertising
(transportation, cell phone
use)

48