Scribd
Upload
210 views

Swot Analysis

The document conducts a SWOT analysis for Snoozy Inn identifying several strengths such as its location in a popular tourist region and large property size, but also weaknesses like having no television or appealing grounds. Opportunities listed include improving landscaping, advertising, and partnering with nearby businesses. Threats include potential failure if occupancy and rates are not increased or if more budget accommodations are built in the area. The analysis recommends raising Snoozy Inn's rates, which are currently less than half the price of competitors, conveying a poor image and potentially driving customers away. It asks for strategies to increase occupancy rates and convert the SWOT analysis into a business plan.

Uploaded by

marichu apilado
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
210 views

Swot Analysis

The document conducts a SWOT analysis for Snoozy Inn identifying several strengths such as its location in a popular tourist region and large property size, but also weaknesses like having no television or appealing grounds. Opportunities listed include improving landscaping, advertising, and partnering with nearby businesses. Threats include potential failure if occupancy and rates are not increased or if more budget accommodations are built in the area. The analysis recommends raising Snoozy Inn's rates, which are currently less than half the price of competitors, conveying a poor image and potentially driving customers away. It asks for strategies to increase occupancy rates and convert the SWOT analysis into a business plan.

Uploaded by

marichu apilado
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

MARICHU G.

APILADO
Corporate Planning
MBA

1. Conduct SWOT Analysis for Snoozy Inn.

Strengths:

 Located in a popular tourist region


 Big rooms
 Large grounds and open areas
 Breakfast service to rooms
 Good restaurants and take-away nearby
 Low prices (but this is also a problem!)
 Regular customers (but not very many)
 Membership in the local tourist group
 Property large enough for coach groups
 Property is clean
 Access to information about the industry
 Mr. Smith acknowledges he has a problem – the first step towards solving it.

Weaknesses:

 No television (crucial for the family market)


 Bare and unappealing grounds
 Initial interest by people who drive in and look but then leave (probably because of the
bare grounds)
 Location poor in relation to other services, attractions, etc.
 No separate restaurant services
 Low occupancy compared to other motels
 Very little advertising
 Only local advertising
 Uninspiring motel name
 Low rates being charged could be perceived as unappealing

Opportunities:
 Install televisions immediately
 Landscape the grounds and make them more attractive
 Add more outdoor facilities – playground, BBQ facilities, perhaps a pool or tennis courts
depending on finances
 Increase the level of advertising
 Increase the rates being charged
 Work in with other attractions, restaurants, etc (charge-back facilities with nearby
restaurants, for example)
 Attend tourist group meetings – do more networking
 Add own restaurant or do-it-yourself catering facilities for guests
 Investigate other markets (backpackers, etc.)

Threats:
 Potential failure if occupancy doesn’t improve
 Potential failure if other properties begin cutting rates
 Potential problems if other properties begin big promotional campaigns
 Potential problems if more budget motels are built

2. Provide at least 3 strategic statements.

Mr. Smith’s most important action is to raise rates immediately. At less than half the price of
other motels his price is too low which conveys a poor image. This combined with the bare
grounds, may be driving potential customers away. His rates can still be low, but should be
comparable to the rates of competitive properties.

INCREASE OCCUPANCY RATE:

WHAT WILL BE YOUR STRATEGY TO INCREASE


IT…

CONVERT INTO BUSINESS PLAN IN YOUR


BUSINESS MODEL..

You might also like