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Spss Output Final

The document contains descriptive statistics, correlations, and regression analyses examining the relationships between the impact of the pandemic (independent variable) and various dependent variables related to marketing (price, place, promotion, and physical evidence). It was found that the pandemic had a small but statistically significant positive effect on price, but no significant effects on place, promotion, or physical evidence.

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Piyul
Copyright
© © All Rights Reserved
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
42 views

Spss Output Final

The document contains descriptive statistics, correlations, and regression analyses examining the relationships between the impact of the pandemic (independent variable) and various dependent variables related to marketing (price, place, promotion, and physical evidence). It was found that the pandemic had a small but statistically significant positive effect on price, but no significant effects on place, promotion, or physical evidence.

Uploaded by

Piyul
Copyright
© © All Rights Reserved
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Product

Price
Descriptive Statistics
Mean Std. Deviation N
Price 3.27 .766 87
Impactofpandemic 3.01 1.209 87

Correlations
Price Impactofpandemic
Pearson Correlation Price 1.000 .194
Impactofpandemic .194 1.000
Sig. (1-tailed) Price .036
Impactofpandemic .036
N Price 87 87
Impactofpandemic 87 87

Variables Entered/Removeda
Model Variables Entered Variables Removed Method
1 Impactofpandemicb Enter
a. Dependent Variable: Price
b. All requested variables entered.

Model Summaryb

Model R R Square Adjusted R Square


1 .194a .038 .026
a. Predictors: (Constant), Impactofpandemic
b. Dependent Variable: Price

ANOVAa
Model Sum of Squares df
1 Regression 1.905 1
Residual 48.570 85
Total 50.475 86
a. Dependent Variable: Price
b. Predictors: (Constant), Impactofpandemic
Coefficientsa
Unstandardized Coefficients
Model B Std. Error
1 (Constant) 2.901 .219
Impactofpandemic .123 .067
a. Dependent Variable: Price

Residuals Statisticsa
Minimum Maximum Mean
Predicted Value 3.02 3.52 3.27
Residual -1.394 1.118 .000
Std. Predicted Value -1.666 1.643 .000
Std. Residual -1.844 1.479 .000
a. Dependent Variable: Price

Charts
Place
Descriptive Statistics
Mean Std. Deviation N
Place 3.69 .311 87
Impactofpandemic 3.01 1.209 87

Correlations
Place Impactofpandemic
Pearson Correlation Place 1.000 -.125
Impactofpandemic -.125 1.000
Sig. (1-tailed) Place .125
Impactofpandemic .125
N Place 87 87
Impactofpandemic 87 87

Variables Entered/Removeda
Model Variables Entered Variables Removed Method
1 Impactofpandemic b
Enter
a. Dependent Variable: Place
b. All requested variables entered.

Model Summaryb

Model R R Square Adjusted R Square


1 .125a
.016 .004
a. Predictors: (Constant), Impactofpandemic
b. Dependent Variable: Place

ANOVAa
Model Sum of Squares df
1 Regression .129 1
Residual 8.208 85
Total 8.338 86
a. Dependent Variable: Place
b. Predictors: (Constant), Impactofpandemic

Coefficientsa
Unstandardized Coefficients
Model B Std. Error
1 (Constant) 3.789 .090
Impactofpandemic -.032 .028
a. Dependent Variable: Place

Residuals Statisticsa
Minimum Maximum Mean
Predicted Value 3.63 3.76 3.69
Residual -.757 .807 .000
Std. Predicted Value -1.643 1.666 .000
Std. Residual -2.436 2.597 .000
a. Dependent Variable: Place

Charts
Promotion

Descriptive Statistics
Mean Std. Deviation N
Promotion 2.02 .469 87
Impactofpandemic 3.01 1.209 87

Correlations
Promotion Impactofpandemic
Pearson Correlation Promotion 1.000 -.064
Pearson Correlation
Impactofpandemic -.064 1.000
Sig. (1-tailed) Promotion .279
Impactofpandemic .279
N Promotion 87 87
Impactofpandemic 87 87

Variables Entered/Removeda
Model Variables Entered Variables Removed Method
1 Impactofpandemicb Enter
a. Dependent Variable: Promotion
b. All requested variables entered.

Model Summaryb

Model R R Square Adjusted R Square


1 .064a .004 -.008
a. Predictors: (Constant), Impactofpandemic
b. Dependent Variable: Promotion

ANOVAa
Model Sum of Squares df
1 Regression .077 1
Residual 18.879 85
Total 18.956 86
a. Dependent Variable: Promotion
b. Predictors: (Constant), Impactofpandemic

Coefficientsa
Unstandardized Coefficients
Model B Std. Error
1 (Constant) 2.091 .136
Impactofpandemic -.025 .042
a. Dependent Variable: Promotion

Residuals Statisticsa
Minimum Maximum Mean
Predicted Value 1.97 2.07 2.02
Residual -.756 1.013 .000
Std. Predicted Value -1.643 1.666 .000
Std. Residual -1.604 2.149 .000
a. Dependent Variable: Promotion

Charts
Physical Evidence

Descriptive Statistics
Mean Std. Deviation N
PhysicalEvidence 3.71 .371 87
Impactofpandemic 3.01 1.209 87

Correlations
PhysicalEvidence Impactofpandemic
Pearson Correlation PhysicalEvidence 1.000 -.003
Impactofpandemic -.003 1.000
Sig. (1-tailed) PhysicalEvidence .488
Impactofpandemic .488
N PhysicalEvidence 87 87
Impactofpandemic 87 87

Variables Entered/Removeda
Model Variables Entered Variables Removed Method
1 Impactofpandemic b
Enter
a. Dependent Variable: PhysicalEvidence
b. All requested variables entered.

Model Summaryb

Model R R Square Adjusted R Square


1 .003 a
.000 -.012
a. Predictors: (Constant), Impactofpandemic
b. Dependent Variable: PhysicalEvidence

ANOVAa
Model Sum of Squares df
1 Regression .000 1
Residual 11.816 85
Total 11.816 86
a. Dependent Variable: PhysicalEvidence
b. Predictors: (Constant), Impactofpandemic

Coefficientsa
Unstandardized Coefficients
Model B Std. Error
1 (Constant) 3.716 .108
Impactofpandemic -.001 .033
a. Dependent Variable: PhysicalEvidence

Residuals Statisticsa
Minimum Maximum Mean
Predicted Value 3.71 3.71 3.71
Residual -1.048 .621 .000
Std. Predicted Value -1.643 1.666 .000
Std. Residual -2.811 1.665 .000
a. Dependent Variable: PhysicalEvidence

Charts
People

Descriptive Statistics
Mean Std. Deviation N
People 3.74 .201 87
Impactofpandemic 3.01 1.209 87

Correlations
People Impactofpandemic
Pearson Correlation People 1.000 .019
Impactofpandemic .019 1.000
Sig. (1-tailed) People .431
Impactofpandemic .431
N People 87 87
Impactofpandemic 87 87

Variables Entered/Removeda
Model Variables Entered Variables Removed Method
1 Impactofpandemic b
Enter
a. Dependent Variable: People
b. All requested variables entered.

Model Summaryb

Model R R Square Adjusted R Square


1 .019 a
.000 -.011
a. Predictors: (Constant), Impactofpandemic
b. Dependent Variable: People

ANOVAa
Model Sum of Squares df
1 Regression .001 1
Residual 3.464 85
1

Total 3.465 86
a. Dependent Variable: People
b. Predictors: (Constant), Impactofpandemic

Coefficientsa
Unstandardized Coefficients
Model B Std. Error
1 (Constant) 3.728 .058
Impactofpandemic .003 .018
a. Dependent Variable: People

Residuals Statisticsa
Minimum Maximum Mean
Predicted Value 3.73 3.74 3.74
Residual -.540 .468 .000
Std. Predicted Value -1.666 1.643 .000
Std. Residual -2.677 2.320 .000
a. Dependent Variable: People

Charts
Product

Descriptive Statistics
Mean Std. Deviation N
Product 4.28 .521 87
Impactofpandemic 3.01 1.209 87

Correlations
Product Impactofpandemic
Pearson Correlation Product 1.000 -.025
Impactofpandemic -.025 1.000
Sig. (1-tailed) Product .411
Impactofpandemic .411
N Product 87 87
Impactofpandemic 87 87

Variables Entered/Removeda
Model Variables Entered Variables Removed Method
1 Impactofpandemicb Enter
a. Dependent Variable: Product
b. All requested variables entered.

Model Summaryb

Model R R Square Adjusted R Square


Model R R Square Adjusted R Square
1 .025a .001 -.011
a. Predictors: (Constant), Impactofpandemic
b. Dependent Variable: Product

ANOVAa
Model Sum of Squares df
1 Regression .014 1
Residual 23.365 85
Total 23.379 86
a. Dependent Variable: Product
b. Predictors: (Constant), Impactofpandemic

Coefficientsa
Unstandardized Coefficients
Model B Std. Error
1 (Constant) 4.308 .152
Impactofpandemic -.011 .047
a. Dependent Variable: Product

Residuals Statisticsa
Minimum Maximum Mean
Predicted Value 4.25 4.30 4.28
Residual -1.287 .745 .000
Std. Predicted Value -1.643 1.666 .000
Std. Residual -2.454 1.421 .000
a. Dependent Variable: Product

Charts
Processes

Descriptive Statistics
Mean Std. Deviation N
Processes 4.17 .702 87
Impactofpandemic 3.01 1.209 87

Correlations
Processes Impactofpandemic
Pearson Correlation Processes 1.000 -.025
Impactofpandemic -.025 1.000
Sig. (1-tailed) Processes .410
Impactofpandemic .410
N Processes 87 87
Impactofpandemic 87 87
Variables Entered/Removeda
Model Variables Entered Variables Removed Method
1 Impactofpandemicb Enter
a. Dependent Variable: Processes
b. All requested variables entered.

Model Summaryb

Model R R Square Adjusted R Square


1 .025a .001 -.011
a. Predictors: (Constant), Impactofpandemic
b. Dependent Variable: Processes

ANOVAa
Model Sum of Squares df
1 Regression .026 1
Residual 42.388 85
Total 42.414 86
a. Dependent Variable: Processes
b. Predictors: (Constant), Impactofpandemic

Coefficientsa
Unstandardized Coefficients
Model B Std. Error
1 (Constant) 4.216 .204
Impactofpandemic -.014 .063
a. Dependent Variable: Processes

Residuals Statisticsa
Minimum Maximum Mean
Predicted Value 4.14 4.20 4.17
Residual -1.201 .856 .000
Std. Predicted Value -1.643 1.666 .000
Std. Residual -1.701 1.212 .000
a. Dependent Variable: Processes

Charts
Model Summaryb
Change Statistics
Std. Error of the Estimate R Square Change F Change df1 df2 Sig. F Change Durbin-Watson
.756 .038 3.334 1 85 .071 2.343

OVAa
Mean Square F Sig.
1.905 3.334 .071b
.571
cientsa
Standardized Coefficients
Beta t Sig.
13.262 .000
.194 1.826 .071

ticsa
Std. Deviation N
.149 87
.752 87
1.000 87
.994 87
Model Summaryb
Change Statistics
Std. Error of the Estimate R Square Change F Change df1 df2 Sig. F Change Durbin-Watson
.311 .016 1.339 1 85 .250 1.678

OVAa
Mean Square F Sig.
.129 1.339 .250b
.097

cientsa
Standardized Coefficients
Beta t Sig.
42.128 .000
-.125 -1.157 .250

ticsa
Std. Deviation N
.039 87
.309 87
1.000 87
.994 87
Model Summaryb
Change Statistics
Std. Error of the Estimate R Square Change F Change df1 df2 Sig. F Change Durbin-Watson
.471 .004 .346 1 85 .558 .709

OVAa
Mean Square F Sig.
.077 .346 .558b
.222

cientsa
Standardized Coefficients
Beta t Sig.
15.328 .000
-.064 -.588 .558

ticsa
Std. Deviation N
.030 87
.469 87
1.000 87
.994 87
Model Summaryb
Change Statistics
Std. Error of the Estimate R Square Change F Change df1 df2 Sig. F Change Durbin-Watson
.373 .000 .001 1 85 .977 1.853

OVAa
Mean Square F Sig.
.000 .001 .977b
.139

cientsa
Standardized Coefficients
Beta t Sig.
34.431 .000
-.003 -.029 .977

ticsa
Std. Deviation N
.001 87
.371 87
1.000 87
.994 87
Model Summaryb
Change Statistics
Std. Error of the Estimate R Square Change F Change df1 df2 Sig. F Change Durbin-Watson
.202 .000 .030 1 85 .862 2.293

OVAa
Mean Square F Sig.
.001 .030 .862b
.041
cientsa
Standardized Coefficients
Beta t Sig.
63.815 .000
.019 .174 .862

ticsa
Std. Deviation N
.004 87
.201 87
1.000 87
.994 87
Model Summaryb
Change Statistics
Std. Error of the Estimate Durbin-Watson
Std. Error of the Estimate R Square Change F Change df1 df2 Sig. F Change Durbin-Watson
.524 .001 .051 1 85 .821 2.310

OVAa
Mean Square F Sig.
.014 .051 .821b
.275

cientsa
Standardized Coefficients
Beta t Sig.
28.387 .000
-.025 -.226 .821

ticsa
Std. Deviation N
.013 87
.521 87
1.000 87
.994 87
Model Summaryb
Change Statistics
Std. Error of the Estimate R Square Change F Change df1 df2 Sig. F Change Durbin-Watson
.706 .001 .052 1 85 .820 1.932

OVAa
Mean Square F Sig.
.026 .052 .820b
.499

cientsa
Standardized Coefficients
Beta t Sig.
20.626 .000
-.025 -.228 .820

ticsa
Std. Deviation N
.017 87
.702 87
1.000 87
.994 87

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