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Business Profile Sparklean PDF

Sparklean is a cleaning service business located in Sungai Petani, Kedah, Malaysia. It was founded through a partnership and received capital funding from contributions and a loan. The company aims to provide premium cleaning services using green technology to satisfy customers. Its logo features the company name in green fonts to represent its focus on clean neighborhoods and the environment. The business plans to promote itself through social media, online advertisements, a company app, and posters/banners near target locations.

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lydia qistheena
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188 views

Business Profile Sparklean PDF

Sparklean is a cleaning service business located in Sungai Petani, Kedah, Malaysia. It was founded through a partnership and received capital funding from contributions and a loan. The company aims to provide premium cleaning services using green technology to satisfy customers. Its logo features the company name in green fonts to represent its focus on clean neighborhoods and the environment. The business plans to promote itself through social media, online advertisements, a company app, and posters/banners near target locations.

Uploaded by

lydia qistheena
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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SPARKLEAN

Guaranteed . Detailed . Fresh

“Don’t stress We’ll handle the mess!”

BUSINESS PROFILE
TABLE OF
CONTENTS

1.0 Name of the company

2.0 Type of business

3.0 Motto, slogan, vision, and mission

4.0 Logo and letterhead

5.0 Capital funding and spending

6.0 Organization chart

7.0 Location

8.0 Promotion tools


1.0 NAME OF THE COMPANY
We choose SPARKLEAN as our company name. The
reasons why we chose this name is that it is a
combination of two words 'sparkle' and 'clean'. As we
know these two nouns are words that describe
something that is loved and liked by the people
especially when doing-cleaning work thus
combining these two words will give the customer an
impression that every cleaning service offered will
satisfy our customers. Even, our company is very
concerned about the quality of the work so with the
combination of these two words it can inspire
employees to provide quality service and attract
more customers to use SPARKLEAN services.
2.0 TYPE OF
BUSINESS
It is a service-type business and partnership.
Cleaning service type is a unique business in the city
that has very limited business in doing the same
service. Therefore, the uniqueness of this business is
that it uses high technology that can saves water
used for cleaning. It can also educate customers to
apply green technology in their daily life so that they
can save many natural resources especially water
that people almost neglected.

Other than that, this business also offers an


exclusive app for customers to download from
google or Apple apps store to make bookings. This
will make things easier for customers to make
booking just in one click and can cancel it a day
before the booked date and time.
3.0 MOTTO, SLOGAN, MISSION
AND VISSION
MOTTO
Guaranteed . Detailed . Fresh

SLOGAN
“Don’t stress We’ll handle the
mess!”

VISION
Be the perfect and safest cleaning
services as it gives full serviceability for
working people especially in
cities and have a branch at every state in
Malaysia.

MISSION
1. Provide well-trained workers
2. Provide legal and trusted business
3. Provide premium prices for premium
services.
4.0 LOGO DESCRIPTION AND
LETTERHEAD
4.1 LOGO DESCRIPTION
Colors
1. Light green and dark green
- Light green: focusing on the target
market for the younger generation
- Dark green: focusing on the target market
for the middle generation
2. The green concept to bring is to keep the
neighborhood clean, especially in urban
areas. It also means the services provided
is to care for the environment with
minimal use of water and chemical but give
a maximum satisfaction using the latest
technology (cleaning tools)
Font
1. Sparklean: font Ballpark
The continued text shows the
continuity of the cleaning process that
will never be completed for one
session and even requires regular
service. It also shows continuity
(linked / continued) in maintaining
hygiene especially for residential
areas that will have long-term impact
on future generations.
4.2 LETTERHEAD
5.0 SOURCE OF CAPITAL

Source of capital for Sparklean was from


contribution from 6 partnerships and a
loan that had been approved by
Maybank. CEO of the company, Lydia
Qistheena binti Mohd Lazim was invest
RM 80 000. Meanwhile other
partnerships were invested RM 30 000
each. Maybank approved Sparklean loan
for RM 100 000 for 60 months.
5.0 CAPITAL FUNDING AND
SPENDING
6.0 ORGANIZATION CHART

CEO
LYDIA
QISTHEENA BINTI
MOHD LAZIM

MARKETING SALES PRODUCTION


MANAGER MANAGER MANAGER
AHMED AHMAD ABDUL
REYDHA BIN ZAKWAN BIN RAHMA
N BIN MUHAMAD
HASSAN ADAM RASIDI

SALES
MARKETING
GROUP
GROUP
MUNIRAH BINTI MOHAMAD
CHE ABDUL SHAFIQ
TALIB BIN AHMAD
7.0 LOCATION
Sungai Petani, Kedah, Malaysia.

The reason why we choose the specific location is


because it is nearest to our target group which is
working parents, residential areas and office
building areas. We are choose the specific
location in Sungai Petani, Kedah because this
location near to city areas and residential areas so
we can easily to come to their areas to make a
cleaning services. Beside that we have our main
office to store the cleaning tools and vehicle for
transport so its easier for our workers to make a
move to start working. In addiction, we provide
parking availability, easier for customers to park
their car in front or nearest to our shop and our
low traffic area, easy for customers to drive
without stuck in traffic jam.
8.0 PROMOTION TOOLS
1.0 Social Media
We will use all social media platforms such as
Instagram, Facebook, Twitter and Website. We
will update our job and activities every day !

2.0 Advertisement
We will use online advertisement especially in
social media and also in search engine in Chrome,
Mozilla, in apps available in Apple apps store,
Goggle apps store.

3. Sparklean Apps
We develop our owns apps that can download by
all users especially for our target market.

4.0 Poster and Banner


Posting up poster and banner through the
highway, place near to our target locations.

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