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Five Power - 3 PDF

Steve Jobs enjoyed five main sources of power as the CEO of Apple - legitimate power from his position, expert power from his success and vision, reward power through compensation and attention, information power by leveraging industry knowledge, and coercive power through intimidating employees though he also inspired great creativity and effort through referent power.

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Mijil Mathew
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97 views

Five Power - 3 PDF

Steve Jobs enjoyed five main sources of power as the CEO of Apple - legitimate power from his position, expert power from his success and vision, reward power through compensation and attention, information power by leveraging industry knowledge, and coercive power through intimidating employees though he also inspired great creativity and effort through referent power.

Uploaded by

Mijil Mathew
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Five sources of power

• Legitimate power. As CEO of Apple, Jobs enjoyed unquestioned legitimate power.


• Expert power. His success built a tremendous amount of expert power. Jobs was renowned
for being able to think of markets and products for needs that people didn’t even know they
had.
• Reward power. As one of the richest individuals in the United States, Jobs rewarded
power both within and outside Apple. He also rewarded individuals with his time and
attention.
• Information power. Jobs was able to leverage information in each industry he
transformed.
• Coercive power. Forcefulness is helpful when tackling large, intractable problems, says
Stanford social psychologist Roderick Kramer, who calls Jobs one of the “great
intimidators.” Robert Sutton notes that “the degree to which people in Silicon Valley are
afraid of Jobs is unbelievable.” Jobs was known to berate people to the point of tears.
• Referent power. But at the same time, “He inspired astounding effort and creativity from
his people.” Employee Andy Herzfeld, the lead designer of the original Mac operating
system, says Jobs imbued employees with a “messianic zeal” and made them feel that
they’re working on the greatest product in the world.

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