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Quiz 3

The document contains questions about marketing concepts including generations, the marketing environment, publics, and actors in the micro and macroenvironment. It asks the reader to identify characteristics of generations, forces that comprise the marketing environment, types of publics and actors, and forces in the macroenvironment. The questions cover topics such as generations, the marketing environment framework, customers and marketing intermediaries, and demographic factors.

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ma. marie
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43 views

Quiz 3

The document contains questions about marketing concepts including generations, the marketing environment, publics, and actors in the micro and macroenvironment. It asks the reader to identify characteristics of generations, forces that comprise the marketing environment, types of publics and actors, and forces in the macroenvironment. The questions cover topics such as generations, the marketing environment framework, customers and marketing intermediaries, and demographic factors.

Uploaded by

ma. marie
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Name:

I. Directions: Answer the following questions:


Chuchuness 1. It includes people born between 1946 and 1964.
_______________2. This generation is less materialistic; they prize experience, not acquisition. For many of
them who are parents, family comes first.
_______________3. They were the first generation to grow up in a world filled with computers, cell phones,
satellite TV, iPods, and online social networks.
_______________4. It involves the natural resources that are needed as inputs by marketers or that are affected
by marketing activities.
_______________5. It is the most dramatic force changing the marketplace.
_______________6. It consists of laws, government agencies, and pressure groups that influence or limit
various organizations and individuals in a given society.
_______________7. It consists of constitutions and other forces that affect a society’s basic values, perceptions, and
behaviors.
_______________8. It sets the company’s mission, objectives, broad strategies, and policies.
_______________9. They provide the resources to produce goods and services.
_______________10. Are distribution channel firms who buy and resell merchandise.
_______________11. Is a type of marketing intermediary that help finance transactions or insure against the
risks associated with the buying and selling of goods.
_______________12. A type of customers that consist of individuals and households that buys goods and
services for personal consumption.
_______________13. A type of customers that buy goods and services for further processing or use in their
production processes.
_______________14. It is the study of human populations in terms of size, density, location, age, gender, race,
occupation, and other statistics.

II. True/False
________15. Defining people by their birth date may be more effective than segmenting them by their lifestyle,
life stage, or the common values they seek in the products they buy.
________16. Being reactive means having aggressive actions to affect forces in the environment.
________17. Almost every marketing activity is subject to a wide range of laws and regulations.
________18. Microenvironment is the larger societal forces that affect the macroenvironment.

III.Enumeration
19-20. Give at least 2 types of publics
21-25. Give at least 5 actors in the microenvironment
26-30. Give at least 5 forces in the macroenvironment

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