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National Basketball Association, Inc. Owns and Operates Men's

The National Basketball Association (NBA) was formed in 1949 through the merger of the Basketball Association of America and the National Basketball League. The NBA owns and operates men's professional basketball leagues and clubs located in North America. It is headquartered in New York City. The NBA seeks to grow basketball and deliver excitement to fans through competitive games while upholding values of integrity, teamwork, respect, and innovation both on and off the court.

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77 views3 pages

National Basketball Association, Inc. Owns and Operates Men's

The National Basketball Association (NBA) was formed in 1949 through the merger of the Basketball Association of America and the National Basketball League. The NBA owns and operates men's professional basketball leagues and clubs located in North America. It is headquartered in New York City. The NBA seeks to grow basketball and deliver excitement to fans through competitive games while upholding values of integrity, teamwork, respect, and innovation both on and off the court.

Uploaded by

AsherLamataoObeja
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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National Basketball Association, Inc.

owns and operates men's

basketball sports league in the United States. National Basketball Association,

Inc. was formerly known as Basketball Association of America, Inc. and

changed its name to National Basketball Association, Inc. in August 1949. The

company was founded in 1946 and is based in New York, New York.

History

On August 3, 1949, after a damaging three-year battle to win both players and fans, the

rival Basketball Association of America (BAA) and National Basketball League (NBL)

merge to form the National Basketball Association (NBA).

The BAA incorporated in 1946, challenging the hegemony of the nine-year old NBL. The

BAA established itself in bigger cities than the NBL, which existed only in small

Midwestern cities like Fort Wayne, Sheboygan and Akron. While the NBL held its

games in small gymnasiums, the upstart BAA played its games in large major-market

arenas such as the Boston Garden and New York City’s Madison Square Garden. By

the 1948-49 season, the BAA had begun to attract some of the country’s best players,

and four NBL franchises–Fort Wayne, Indianapolis, Minneapolis and Rochester–moved

to the BAA, bringing their star players with them. George Mikan, the biggest attraction in

either league who by himself could virtually assure a team’s success, defected to the

new league with the Minneapolis Lakers.


On August 3, 1949, representatives from the two leagues met at the BAA offices

in New York’s Empire State Building to finalize the merger. Maurice Podoloff, head of

the BAA since its inception, was elected head of the new league. The new NBA was

made up of 17 teams that represented both small towns and large cities across the

country. Through the 1950s, though, the number of teams dwindled, along with fan

support, and by the 1954-55 season, only eight teams remained. That year, the league

transformed the game with the creation of the 24-second clock, making play faster-

paced and more fun to watch. Fans returned, and the league, now financially solvent,

expanded throughout the 1960s and 70s. Today, the NBA has 30 franchises and

attracts players and millions of fans from countries around the world.

Vision and Mission of the Company

Our Calling and Values

At the NBA we compete with intensity, lead with integrity and inspire play. We do so by

focusing on four key elements of our game.

Integrity: We conduct ourselves in accordance with the highest standards of honesty,

ethics and fair dealing.

Teamwork: We work hard, communicate clearly and collaborate without regard to

departmental lines or individual goals, and we have fun while doing it.

Respect: We value individuality and diversity and are courteous to each other, to our

fans and our business partners. We will do our utmost to ensure that everyone feels

welcome at our games, our events and our workplace.

Innovation: We encourage creative thinking. We are progressive and embrace the

opportunity to try new things – and we are not afraid to fail.


NBA as a company

NBA is passionate about growing and celebrating the game of basketball.

Through the intensity of the game and the amazing athletic skill of the players, they

deliver excitement to hundreds of millions of fans around the world.

As a global sports and media business, the NBA is more than basketball. While

Basketball Operations runs the league’s on-court activities, other departments manage

relationships with television and digital media partners, develop marketing partnerships

with some of the world’s most recognizable companies, oversee the licensing of NBA

merchandise, and handle a wide range of responsibilities that drive the NBA’s success.

Off the court, they are also deeply committed to social responsibility. NBA Cares

leads the league’s involvement in addressing important social issues by working with

internationally recognized youth-serving organizations that support education, youth and

family development, and health-related causes.

Nba also established the NBA University (NBAU) a platform for delivering

learning and professional development opportunities to their employees.

The goal of the program is to provide events and classes that enhance personal

and professional development, including business skills classes, management training,

guest speakers, health and wellness workshops, and a multitude of e-learning programs

designed to provide easy access to learning.

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