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Design Thinking - One Pager

Design thinking is a human-centered approach to tackling complex business challenges. It is iterative, design-driven, and user-centered. Design thinking uses inspiration, interpretation, ideation, and implementation phases to understand user needs through observation and interviews, develop frameworks to address challenges, generate and test ideas with prototypes, and refine concepts based on user feedback. The Design Think Tank at Deloitte brings design thinking capabilities to Deloitte and offers the approach to clients through projects and workshops.

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335 views

Design Thinking - One Pager

Design thinking is a human-centered approach to tackling complex business challenges. It is iterative, design-driven, and user-centered. Design thinking uses inspiration, interpretation, ideation, and implementation phases to understand user needs through observation and interviews, develop frameworks to address challenges, generate and test ideas with prototypes, and refine concepts based on user feedback. The Design Think Tank at Deloitte brings design thinking capabilities to Deloitte and offers the approach to clients through projects and workshops.

Uploaded by

anakaren
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Design

Thinking
Is a human-centered
approach to tackle
complex business
challenges
Design Thinking
User Centered Innovation VIABILITY
(BUSINESS)

starting DESIRABILITY

here
(HUM AN)

FEASIBILITY
(TECHNICAL)

“Inspired by users & customers we iteratively create holistic solutions


to answer their needs and create value for people and businesses.”

APPLIED ACRO SS DESIGN TH INKI N G PO SSIBLE CH ALLEN GE S TO TACKLE


INDUST R I ES CO RE ATTRIB U TE S WITH DESIGN TH INKI N G

Health Care Iterative How can banks engage their customers through
memorable experiences, without the physical branch?
Financial Services Design Driven

Automotive User Centered How can we enable practitioners to integrate mass


data to enhance and personalize patient care?
Insurance Multidisciplinary

2017 Deloitte 2
The Approach

IN S P IR A T IO N IN T E R P R ET A T I O N ID EA T IO N IM P L EM E N T A T I O N
4 Weeks 2 Weeks 2 Weeks 4 Weeks

Actions Actions Actions Actions

Observe user Create generative Idea generation Test prototypes with user
Interview stakeholders frameworks Brainstorming Collect feedback
Understand customers' Develop personae Develop concepts Loop back to ideation
experiences and needs Segmentations Adapt to strategy Refine concepts

Outcomes Outcomes Outcomes Outcomes

Gained empathy Customer journey Creative solutions User feedback / focus groups
Understood needs Challenge statements Concepts Prototypes
Identified pain points Personae Mock – ups Refined concepts

2017 Deloitte 3
Who is the Design Think Tank and what we do
We are a community, bringing the Design Thinking approach to
Deloitte and to our clients

WE ARE THE DESIGN THINK TANK

Our mission is to develop strong Design Thinking capabilities for Deloitte


and to bring those capabilities in an aligned offering to our clients

WHAT WE WANT WHAT WE WANT


WHO WE ARE GET IN TOUCH
FOR DELOITTE FOR OUR CLIENTS

We are a cross-functional We want to bring Design We want to offer an aligned We are open to new
group of highly-engaged Thinking on our training Design Thinking approach enthusiasts from all levels
people that have curriculum and bundle our to our clients and running and functions- Just contact
experienced Design competences in Design projects & workshops Florian Altmann or mail to:
Thinking in various ways Thinking accordingly [email protected]

2017 Deloitte 4
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member
firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as
“Deloitte Global”) does not provide services to clients. Please see www.deloitte.com/de/UeberUns for a more detailed description of DTTL and its
member firms.

Deloitte provides audit, risk advisory, tax, financial advisory and consulting services to public and private clients spanning multiple industries; legal
advisory services in Germany are provided by Deloitte Legal. With a globally connected network of member firms in more than 150 countries,
Deloitte brings world-class capabilities and high-quality service to clients, delivering the insights they need to address their most complex business
challenges. Deloitte’s more than 244,000 professionals are committed to making an impact that matters.

This presentation contains general information only, and none of Deloitte Consulting GmbH or Deloitte Touche Tohmatsu Limited (“DTTL”), any of
DTTL’s member firms, or any of the foregoing’s affiliates (collectively, the “Deloitte Network”) are, by means of this presentation, rendering
accounting, business, financial, investment, legal, tax, or other professional advice or services. In particular this presentation cannot be used as a
substitute for such professional advice. No entity in the Deloitte Network shall be responsible for any loss whatsoever sustained by any person who
relies on this presentation.

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