Effective business communication

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Table of Contents
Introduction......................................................................................................................................3

Identification and description of effective business communication..............................................4

Questions, problems and issue of business communication............................................................6

Significance of questions, problems and significance of communication.......................................7

Conclusion.......................................................................................................................................8

References........................................................................................................................................9

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Introduction
In the global world of business, many organizations are acquiring the various techniques of
communication to maintain their work efficiency. Businesses are running on the basis of
transferring information and becoming more effective. Generally, the business includes different
strategies and techniques to increase their work efficiency. No matter how advanced techniques
and how much assets they acquire eventually the effectiveness will uplift with effective business
communication. In order to share the correct information and data, business communication is
very essential. Therefore the managers and leaders find the business communication is a very
crucial part of any business organization.

Communication is neither transmission nor a message itself. It is a mutual exchange of facts,

opinions, ideas, feelings, etc. It is therefore said that communication is the essence of
management so the communication must be very effective. Better goodwill of an organization
also depends on effective communication.

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Identification and description of effective business communication
For research into the relationship between language and social interaction, communication uses
different media tools such as television, radio broadcast, e-mail system, personal software
devices such as automated enquiry systems, teleconferencing system, web-based information
gateways or the intelligent expert system. Business communication is required an invariable flow
of information and data in the business organization and feedback is an integral part of business
communication. Lack of communication is a very serious issue for the organizations in terms of
losing resources or in implementing any strategic plan. Inadequate communication could lead the
organization towards tangible losses. One concern between the relation of social interactions and
language maintain the affordable technologies which accomplish social interaction very
effectively (Bisel, 2010). In order to perform communication, the organization involves a good
strength of people in the organization. According to the business the greater the level of
designation, more difficult will be the job of managing the people because there is a various level
of hierarchies work at the same pace. The direction and controlling of business and people are an
integral part of business communication. In the event of directing and managing the operation,
managers and leaders make strategic planning with the help of effective communication which
includes the transferring of information and data among the premises. The most important part of
communication is imposing immediate feedback. There are basically two key components
affordance and participation which proves very useful to set the terminology framework.
Feedbacks remove the complexities and misunderstandings from the operations. As business
communication is goal oriented, human resource management communicates the business
policies to the peoples which regulate the work ethically and correctly. In earlier, the sources of
communication are very limited such as paper-work or telephone calls. But in the modern
business world, there is a lot of ways through which effective communication takes place.
Affordances are both functional and relational that enables some engagement activities which
need proper identification in order to perform various functions like shaping the conditions and
associated with the actions. Communication is emerging various department together to achieve
the common goals and objectives effectively. There are new innovations and technology has
been introduced in the context of communication like teleconferencing, video conferencing,

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electronic mails, satellite communication, etc (Brown, et.al2010). There are basically two types
of communication such as:

Oral communication: Oral communication can be formal or informal but in terms of business,
communication is often formal. Oral communication may include business meetings, group
discussions, interviews, seminars, speeches, etc. On the other side, informal communication is
also necessary to build up a good working relationship and coordination among the people and a
good example of informal communication is grapevine, chitchat, scandal, gossip, etc.

Written communication: Written communication means a notary or written document which

includes orders, announcements, request, etc. Written communication may include agendas,
manuals, reports, etc.

Communication includes different components and aspects which makes communication more
effective and efficient. Based on the problem of communication there are various business
models which were introduced. It is very general in sense very true at the same time because
communication is the most important in daily life which with birth and ends with the death of an
individual, so human relation represents communication in an optimum manner (Downing,
2011). One speaks of communication when any system relies on another system. The use of
different activities can help to interconnect the channels and get transmitted. In terms of
communication, there are several suggestions provided by the expertise and reveals the features
like communication is an organized process where the partners use some specific technical terms
so communicate. Communication can be effective to maintain the people who are more
heterogeneous, large and anonymous in nature. Communication distinguishes various types of
communications which is addressed by the communicator according to the message and people.
The communicator must know the strength of people whether they are fewer or large so that the
communication could reach to each individual at the same time (Brink, et.al2015).

Another definition of communication can be identifiable in terms of social communication. It is

also a form of social communication. Social communication is very dissimilar with actual
communication. Social communication can be characterized by the mainly their immensity,
bulkiness, heterogeneity and in technical terms. In terms of immensity, the social community
includes culture and information in large quantity. The producing techniques and strategies of
creating relevant content to force communication can be assimilated by certain degrees. In term

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of heterogeneous, apparently, include two aspects which are content and audience. The message
in differ in sense of quality, structure and their coding pattern. The main function of this type is
that they are more likely to get addressed by the people of all the social classes. No matter how
sophisticated the communication or communicator but eventually all matter their culture, their
interesting nature and their lifestyle (Irina Iosub, & Otilia-Elena Platon 2016). The third
characteristic is the person is communicating the message is will not directly relate to the
receiver. The message will always work in the other context and the meaning is different in
technical terms.

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Questions, problems and issue of business communication
After identifying the communication and describing the meaning of communication in the above
paragraph it has been observed that there certain challenges and problems are found faced by the
communicator as an individual or group. It may include communication behavior which
discovers uses of verbal communication at workplace internally. It proves very essential and
helpful in terms of measuring the communication competency at the initial stage (Keyton,
et.al2013). There are two questions that need proper identification in long-run which showcases
the problems of communication:

Research question 1: Are there properties related to the structure of verbal communication
identified the behavior in the workplace?

Research question 2: At what degree, communicator competence and relational competence

relies on the internal structure of communication and workplace behavior?

In order to find the problems of communication, the communicators prepare the set of reports in
order to measure the performance. The measurement of communication work efficiency is done
on the basis of qualified results. The communicator includes various communication behaviors
and respondents having observed at the workplace. The information and communication can be
judged as outmoded with sharing information. As the respondent asks for the feedback of the
communication to rate themselves on how well they performed in the organization. A special
tool is used by the communicator in order to check or rate the performances. Likert-type scale is
an advanced tool which gives rating to the respondents in various technical terms excellent= 5,
very good= 4, good= 3, fair= 2, poor= 1. Another method to judge the communication is its
reliability which can be measured as α = .87; M = 90.72, SD = 11.69, range = 61-125.

To provide the answer to the first research question, the communication behavior inventory is
subjected to the principal components analysis (Johnston, et.al2011). It includes 43 items of
workplace communication. The advanced methods to analyze the data are adequacy sampling
method. It indicates that correlations made if any item is adequately large for the principal
component analysis. It provides two-factor solutions by analyzing four-factor solutions. In order
to provide good results and interpret the data, these solutions are analyzed systematically like the

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second, third than forth solution. The fourth-factor solution comprises 34 components and
provides the most useful and vital interpretation. The accounting of business communication
factors maintains a suitable variance in the implications of the study. The first factor included 20
items which indicated as α = .95; marker items ensures the proper understanding of answers and
interpreting the questions. The second factor indicates the communication which includes
gossiping and grapevine. The third factor indicates the negative factors which are generally a
combination of two components and find complains and frustrations if any. The fourth factor
includes six factors which organize the area of scheduling and managing the others. There are
more elements come in forth factor but those will eliminate or deleted because of over or double
loading (Lloyd, et.al2015). These are the main factors which help to find identified areas of
communication ascertained with the respondent’s ratings.

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Significance of questions, problems and significance of communication
The study has been done to use effective verbal communication at the workplace. The main
objectives of forcing communication are to mark the highest scores and rating to the respondents.
The factors and relational maintenance provides sounds and basis for evaluating how employees
can communicate at the workplace. The evaluation at the workplace is done with the help of
these components like expressing negative emotions, organizing, participation and structurally
sounding. The scalable components which get left as a short eloquent expression rather than
implanting the behavior in attitudinal appearance.

As expected the area of context, the respondent expects some type of work related to the task
which emerges with the communication (Canpolat, et.al2015). The identification of
communication behavior and the sharing of information at the workplace are done by the
communicator. There is a general expectation which includes relational components as the
organizational expertise recognizes the role of excessive tasks. In order to develop the quite
natural environment, strong production standard, performance policies, objectives,
interpretations of employee & managerial communication and definitions & standards of
effectiveness the departure of communicative expression of relational maintenance is very
essential. The appearance of this factor in this study ensures that four-factor studies include
participation and relational component which increase the work efficiency of respondents at the
workplace. It demonstrates the importance of social-emotional communication very positively in
conquering the problems of communication over task-related communication.

The construction of effective business communication behavior at the workplace includes

negative emotion subscale and organizing the subscales wider in nature than the existing nature.
Competent communicators have the power and ability to transform the frustration and
displeasure into effective manner. According to this study, the four-item theory is more effective
than the two item factor but a huge number of hitting to this factor articulates negative impacts in
measuring the other communication competencies (Hutchby, 2014). Overall the results suggested
that the communicator competency must aware of the communication behavior at the workplace
in order to increase the flexibility and organize their work behavior.

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Conclusion
The communication is playing a very important role in business terms. It has been discussed in
the above study that how they communicators and respondents perform the task together.
Effective business communication is the most important essence of management systems. But in
this study, communication means at different levels and different area. It has said that
communicators follow advanced tools which require data from their respondent and get
monitored in like Likert-type scale.

Communicator competency at the workplace does not make any difference in the context of
communication but the difference may come in the organizational values and its culture.
Frequency and information must be captured by the communicators as the sample to check or
monitor. The retention of verbal communication at the workplace ensures the recognition of
communication behaviour of each individual or a group. Ultimately the subscale of
communication and inventory reflects greater dimensions to measure the competencies within
the organization.

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References
Bisel, R. S. (2010). A communicative ontology of organization? A description, history, and
critique of CCO theories for organization science. Management Communication Quarterly,
24, 124-131. doi:10.1177/0893318909351582 

Brink, K., & Costigan, Robert D. (2015). Oral communication skills are the priorities of the
workplace and aacsb-accredited business programs aligned? Academy of Management Learning
& Education : AMLE, 14(2), 205-221.

Brown, R. F., Bylund, C. L., Gueguen, J. A., Diamond, C., Eddington, J., Kissane, D.
(2010). Developing patient-centered communication skills training for oncologist: Describing the
content and efficacy of training. Communication Education, 59, 235-248.
doi:10.1080/03534521003606210

Canpolat, M, Kuzu, S, Yildirim, B, & Canpolat, S. (2015). Active Listening Strategies of

Academically Successful University Students. Eurasian Journal Of Educational Research,
15(60), 163-180.

Downing, J. R. (2011). Linking communication competence with all center agents’ sales

effectiveness. Journal of Business Communication, 48, 409-425.
doi:10.1177/0021943611414539

Hutchby, I. (2014). Communicative affordances and participation frameworks in mediated

interaction. Journal of Pragmatics, 72, 86.

Irina Iosub, & Otilia-Elena Platon. (2016). THEORETICAL FEATURES REGARDING THE
EVOLUTION OVER TIME OF THE MAIN COMMUNICATION MODELS USED FOR THE
STUDY OF MASS COMMUNICATION. Challenges of the Knowledge Society, 6, 751-758.

Johnston, M., Reed, Kendra, & Lawrence, Kate. (2011). Team listening environment (TLE) scale
development and validation. Journal of Business Communication : JBC, 48(1), 3-26.

Keyton, J., Caputo, J., Ford, E., Fu, R., Leibowitz, S., Liu, T., . . . Wu, C. (2013). Investigating
Verbal Workplace Communication Behaviors. Journal of Business Communication, 50(2), 152-
169.

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Lloyd, K., Boer, J., Keller, D., & Voelpel, J. (2015). Is My Boss Really Listening to Me? The
Impact of Perceived Supervisor Listening on Emotional Exhaustion, Turnover Intention, and
Organizational Citizenship Behavior. Journal of Business Ethics, 130(3), 509-524.

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