I.

Executive Summary

ABACUS is merchandising type of business which aims to sell an assortment of products such as
tumblers and caps specifically marketed for both Damers, alumni, and outsiders. The business
responds to the customer’s needs for useful and trendy products which can be used for everyday
life. Since minimalist styles are a trend nowadays, it is incorporated as the business’ theme.
Each of the products are presented in different varieties designated and appropriate for all kinds
of customers.

As stated, the target market of the business will not only be limited to students and personnel of
Notre Dame of Greater Manila but will also include outsiders who will likely be engaged to buy
these kinds of styles. Like before, our products are meant to be “aesthetically pleasing” that gives
it an edge to the other brands. These products can be marketed or advertised mainly online
through the use of social media platforms because in this way, it can garner a wide customer
base, not only exclusive to Damers and other personnel but also to the other portions of our
target market.

The business will raise its capital by loaning a total amount of 8,000 pesos only. The funds will
be used for initial ordering of onhand products, designing, advertising, and printing expenses.
Through the projected number of sales, the business will be able to pay back the loan and earn
the expected profit through the one month length of selling, through the actual bazaar, online
selling, and marketing.
 II. Company Description

ABACUS Merchandising is a small minimalist merchandising company that sells tumblers and
caps. Its target market are students, employees, and alumni of Notre Dame of Greater Manila as
well as outsiders.

The company name ABACUS might sound like inspiration from the tool Abacus but it not it is
entirely coincidental that the initials of the founder’s match spelling of the calculating tool.
Eventually this was accepted because this one sounds more reasonable and plausible for a
company that was formed by a group of ABM students.

Company Profile

A.B.A.C.U.S is founded by a group of students from an ABM class of St. Pedro Calungsod from
Notre Dame of Greater Manila. This group of aspiring businessman and woman that hopes to
use their knowledge and their gifts to earn profit and provide great quality, affordable, artistic
and trendy designs of their products.

Origins of Company’s name

The Company’s name was formed as an acronym to the initials of the founders. Abacus also
refers to the calculating tool which is a representation of mathematics and how mathematics
plays a big role in the world of business.
Project Description

A.B.A.C.U.S. is a small-scale merchandising company that sells accessories ranging from

Though it may seem that the name of the company took inspiration from the Abacus; a device
used for counting and calculating by sliding small balls or beads along rods or in grooves, that is
not really the case. In truth, A.B.A.C.U.S. was actually just a fortunate coincidence; the surname
initials of each member comprised of the very letters that form the company name as an
anagram. Soon enough, it became official due to the acronym sounding “cool” just like the items
available from us, and since the group is being comprised of ABM students, it is fortunate that
the name A.B.A.C.U.S. has a strong relation to business.

Our Mission

To provide great quality, affordable, artistic and trendy designs of their products that not only
represent the school but also a statement of a minimalist artistic design.

We believe that quality clothing should not be too expensive, and we also believe that a person
does not have to wear expensive clothing to look good. Our unique modern designs use
minimalism and pastel as the theme. Our affordable clothing is made with finest locally
produced materials and by our clothing we participate in the promotion of Filipino pride, talent,
culture and identity.
 III. Products and Services

ABACUS Merchandising offers a simple assortment of merchandise with equally simple but still
fashionable designs. Our products consist of caps and tumblers with minimalistic themes. The
caps come in two types: black and white with our custom NDGM logo and pastel colours with
iron-patched designs. The tumblers are thermos type and are suitable for hot and cold
beverages. It comes in four different variants of NDGM design and is also available in four
different colours; black, blue, pink, and white. Random designs will be at the ready as well in
assorted colours. The printing quality of the designs on both tumblers and caps are ensured to
be high for customer satisfaction.

Supplies will mainly come from 168 Mall in Divisoria and online shops for both types of
products while the printing process will be done by nearby printing services. The designs will be
sticker-printed for the tumblers and heat-pressed for the caps, yet made sure to have high-
quality for customers’ satisfaction.

ACTUAL PRODUCTS (PICTURES AND DESCRIPTION)

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IV. Market Analysis

Target Market

The business' target market includes the NDGM students, personnel, alumni, as well as
outsiders. The NDGM students and staff primarily, because they will be the primary customers
of this brand since the business will start as a project. The business also wants to reach out to
the alumni of NDGM because the products will mostly include designs exclusively made for
Damers. Through social media marketing and modern advertising, the business will be able to
make its products reachable to outsiders as well in order to have more open opportunities and
wider customer base inside and outside the school.

Customer Demographic

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SWOT ANALYSIS

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Operational Needs

The business will start at a capital of P 8,000. The business will need the raw materials first
which are the primary source of production. This includes the tumblers and caps which will be
printed according to the planned designs. Other varieties of products will be mostly buy and sell.
It will also need funds for printed designs on said products, tarpaulin for the bazaar, and other
miscellaneous expenses. To operate, a portion will be allotted for transportation expenses which
will be used to transport the products. There will be also a need for operating equipments such
as tables, chairs, pen, and paper which will be used for inventory.

Marketing Plan/ Strategies

1.)Price - price is the amount the consumer must exchange to receive the offering. In our
business, our main goal is to make our products affordable as possible in order to meet customer
types or demands. The business will ensure to keep its products affordable for all ages while at
the same time, ensuring high quality in exchange. Our products will range from P 200-300 in
order to meet affordable pricing for the target market.

2.) Place - place includes the company activities that make the product available to target
customers. In this case, our place is located at Notre Dame of Greater Manila which will be the
main venue of the shop and will be located where it is easily seen by customers. The business
will also provide locations for meetups and payments in order to have a hassle-free and smooth
transaction with its customers.

3.) Product - these are the goods and services combination the company offers to the target
market. Our products are for all types of people, for all ages. The business makes sure that the
products offered are made high quality and can compete fairly with other competitors. Even
though the price is not as high as the other brands, the quality are ensured to be high enough to
gain customer satisfaction especially our products are suitable for everyday use.
4.) Promotion - this includes all of the activities marketers undertake to inform consumers
about their products and to encourage potential customers to buy these products. Our
promotion will mainly use social media advertising in platforms such as Facebook and
Instagram especially this is the fastest and most effective form of advertising nowadays.
Through social media advertising, our products can reach a large market inside and outside the
school. We will also rely on word of mouth, also known as referral marketing to share the
products to other people.

5.) Physical Evidence - the physical evidence is the material part of a service. This will include
the finished products or the sample products of each item that will be sold. Marketing through
the use of different equipments, signs, and logos are a must. It can also include financial
statements. business reports, brochures, and online pages which will be used to promote the
products.

6.) People - these are the most important element of a business. In a merchandising business
like this one, it is important that each person who will deliver the service will attend to each
customer's demand in order for the customers to patronize a product. The ABACUS will be
divided into segments such as the marketing team, sales team, and production team. This is to
ensure that the transactions will be organized and is in a good flow.

7.) Process - as soon as the business opens, the business will set a target number of products
which will be sold for a particular day. Inventories are made in order to know if the business
gained profit or not. The initial ordering will start on December and transactions can be made
personally or online. The business will implement social media marketing in order to reach the
target market. Batch ordering will be implemented and production will begin after each batch.
The sales team will then remind for the payments and the actual products will be delivered
based on the estimated date of arrival.
 Alonzo, Jemimah

Bismonte, Alessandra

Sanchez, Jazzie
 Artacho, Johann

Cano, Aaron

Umipig, Mhark

12 – St. Pedro Calungsod

The A.B.A.C.U.S company uses a strategy of total quality in product. Our promise is in the
products we sell, the people we attract and the atmosphere we create.

Strategic Assumptions:

People want a bottle that can be used for hot or cold beverages.

People want an aesthetic and simple kind of caps.

Hot and Cold drinkers can be satisfied with our tumbler

A.B.A.C.U.S company offers a unique product that can't be seen to other competitors.

Competitive Edge

Our competitive edge, compared to the other stores in Notre Dame of Greater Manila includes
the following:

A significantly unique product that can't be seen to other stores.

There are various styles and colors or our tumbler that can match the interest of our customer.

It is the only store that sells tumblers and caps so the risk of competition is low.

A wider variety of tumbler and caps, including, Color Blue, White, Pink, and Black for our
tumbler while in our caps including Black, White and other pastel colors.

Our internet websites may attract customers because of its unique kinds of products.
Marketing Strategy

Other stores rely almost entirely on word-of-mouth marketing to generate business. We will
engage in an ongoing aggressive marketing program that will help us establish profitability
quickly and set the stage for continual growth.

Our strategy will be to position A.B.A.C.U.S company as the "odd" of other stores, offering a
high- quality product and unique products in a superior environment.

Implementation

ABACUS mission: To provide quality products that does not only represent a school but also a
statement if minimalist style in which the person using it would be comfortable yet fashionable
and confident wherever that person wears (cap) or use (tumbler) it.

Organizational goals

By 2020 ABACUS Company will have a customer satisfaction score of 85

By 2020 ABACUS Company will have a profit margin of 5%

By 2020 ABACUS Company will have a 25% market share

By 2020 ABACUS Company will have less than 2% return for poor quality products.
VI. Organization and Management

General Manager:
Alessandra Bismonte

Sales Manager: Marketing Manager:

Finance:
Production Manager:
Johann Artacho, Mhark
Jemimah Alonzo
Umipig :
 General Manager – The General Manager is primarily in charge of
overseeing daily business operations and making the handling and
decisions for the business.
 Finance – Their responsibilities include responsibilities include keeping a
track of the financial transactions, preparing financial reports, reviewing
financial statements, preparing accounting ledgers and performing various
other financial tasks.
 Marketing Manager – Responsible for developing, implementing, and
overseeing all marketing and advertising strategies, as well as promotional
activities. Analyzing demographics to delimit target markets for new
products, brands, or services. Monitoring competitors' marketing strategies
to measure their impact.
 Sales Manager - She is responsible for meeting the sales targets of the
organization through effective planning and budgeting.
 Production Manager – Manages and orders inventory for production when
needed. Fulfills production orders specified by management and works
with the marketing and advertising firm in making changes to the products.

General Manager

Alessandra Bismonte [email protected]

09954605549

Production Manager

Jemimah Alonzo [email protected]

Sales Manager

Jazzie Sanchez [email protected]

09214306146

Marketing Manager

Aaron Cano [email protected]

09230815108

Finance
Johann Artacho
[email protected]

09150160818

Finance

Mhark Umipig [email protected]

09176313400