Ms. Excel International Brews: Income Statement
Ms. Excel International Brews: Income Statement
Revenue
Gross Revenue $ 3,000,000 $ 4,800,000 $ 10,000,000 $ 18,000,000
Refunds (150,000) (240,000) (500,000) (900,000)
Discounts (240,000) (384,000) (800,000) (1,440,000)
Net Revenue $ 2,610,000 $ 4,176,000 $ 8,700,000 $ 15,660,000
Operating Expenses
Personnel $ 522,000 $ 835,200 $ 1,740,000 $ 3,132,000
Marketing 261,000
Operation 417,600 870,000 1,566,000
Other Expenses
130,500 208,800 435,000 783,000
Depreciation 31,667 65,000 103,333 86,667
Total OPEX $ 945,167 $ 1,526,600 $ 3,148,333 $ 5,567,667
ASSUMPTIONS
Revenue
New Customer 75,000 120,000 250,000 450,000
AOV $ 40.00 $ 40.00 $ 40.00 $ 40.00
Refunds (as % of rev 5% 5% 5% 5%
Discounts 8% 8% 8% 8%
COGS
Product 35% 35% 35% 35%
Fulfillment 5% 5% 5% 5%
Merchant Services 3% 3% 3% 3%
Operating Expenses
Personnel 20% 20% 20% 20%
Marketing 10% 10% 10% 10%
Other 5% 5% 5% 5%
Depreciation other model other model other model other model
Capex
Servers 5 $ 75,000
Custom Software 3 $ 50,000 $ 100,000 $ 100,000
Forklift 6 $ 30,000
Total Capex $ 125,000 $ 100,000 $ 130,000
$ -
$ 15,000
$ 66,667
$ 5,000
$ 86,667
MS. EXCEL INTERNATIONAL BREWS
Balance Sheet
As of Dec. 31, 2016 -2020
Column1 Column2 Column3 Column4
Balance Sheet Dec 31, Year 0 Year 1 Year 2
Historicals
ASSETS
LIABILITIES
EQUITY
Balance Check $ - $ - $ -
ASSUMPTIONS
Column5 Column6
Year 3 Year 4
$ 6,057,467 $ 8,761,135
435,000 783,000
6,492,467 9,544,135
395,000 395,000
(210,000) (296,667)
185,000 98,333
$ 6,677,467 $ 9,642,468
522,000 939,600
696,000 1,566,000
1,218,000 2,505,600
$ 2,100,000 $ 1,200,000
$ 3,318,000 $ 3,705,600
$ 50,000 $ 50,000
$ 3,309,467 $ 5,886,868
$ 3,359,467 $ 5,936,868
$ 6,677,467 $ 9,642,468
$ - $ -
$ 8,700,000 $ 15,660,000
5% 5%
6% 6%
8% 10%
$ 900,000 $ 900,000
8% 8%
$ 168,000 $ 96,000
MS. EXCEL INTERNATIONAL BREWS
Statement of Cash Flow
For the Years Ending Dec. 31, 2016 -2020
Column1 Column2 Column3 Column4 Column5
Cash Flow Statement Year 1 Year 2 Year 3 Year 4
Operating Activities
Depreciations 31,667 65,000 103,333 86,667
Change in Account Receivable (10,500) (78,300) (226,200) (348,000)
Change in Account Payable 81,600 93,960 271,440 417,600
Change in Deffered Revenue 53,300 130,500 487,200 870,000
Operating Cash Flow $ 432,988 $ 695,999 $ 1,933,480 $ 3,603,668
Investing Activities
Capex 125,000.00 100,000.00 130,000.00 -
Financing Activities
Debt Repayment (600,000) (900,000) (900,000) (900,000)
Net Barrowings - 1,500,000 - -
NCF from Financing (600,000) 600,000 (900,000) (900,000)