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Managerial Accounting: Submitted By-Sakshi Katolkar (1927745) Pragya Joshi (1927730) Siddhant Kumar Aggarwal (1927724)

This document provides details about a proposed new cab aggregation service called Mobi-Cabs that would partner directly with Indigo Airlines. Key points: - Mobi-Cabs would allow customers to book cabs directly when purchasing flight tickets on travel sites, adding cab charges to flight costs. - This provides convenience for customers and ensures on-time pickup. Insurance covers delays causing missed flights. - The service differentiates by taking 4-hour advance bookings and providing out-of-town and full day cab options, with skip checked luggage. - Cost structure, revenue streams, key activities, and value propositions are outlined. Excel sheets show initial month operations and costs, revenue, and

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Siddhant Aggarwal
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111 views

Managerial Accounting: Submitted By-Sakshi Katolkar (1927745) Pragya Joshi (1927730) Siddhant Kumar Aggarwal (1927724)

This document provides details about a proposed new cab aggregation service called Mobi-Cabs that would partner directly with Indigo Airlines. Key points: - Mobi-Cabs would allow customers to book cabs directly when purchasing flight tickets on travel sites, adding cab charges to flight costs. - This provides convenience for customers and ensures on-time pickup. Insurance covers delays causing missed flights. - The service differentiates by taking 4-hour advance bookings and providing out-of-town and full day cab options, with skip checked luggage. - Cost structure, revenue streams, key activities, and value propositions are outlined. Excel sheets show initial month operations and costs, revenue, and

Uploaded by

Siddhant Aggarwal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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MANAGERIAL ACCOUNTING

Submitted by-
Sakshi Katolkar (1927745)
Pragya Joshi (1927730)
Siddhant Kumar Aggarwal (1927724)

Submitted to-
Prof Aparna
Hawaldar
Christ (Deemed to be
University) Hosur Road
Bengaluru 560029

1|Page
2|Page
MOBI-CABS
[Cab Aggregator with Indigo]

This cab service is unique in its own way and differentiates from the present other Cab
Service providers in the following ways:

 Direct Collaboration with Indian Aviation Company

PEOPLE

A. Siddhant Kumar Aggarwal- CEO


B. Sakshi Katolkar- CF0
C. Pragya Joshi- COO

FUNCTIONING: [USP]

Uber and Ola have their own websites and mobile applications but in our case,

E.g. A person wants to go to Delhi from Bangalore and he books his tickets from Paytm
/Clear Trip/ Goibibo / Yatra so when he is booking, he will get a tab on right side of the
screen which will help them book the cab as well and those charges would be added in
flight’s charges. The person can thereby fill in the pickup timing and the cab will be insuring
the amount in case it gets late.

This way, the customer:

 Saves time, Convenient and reliable


 Need not book the cab on different site and pay for it separately
 Enjoys Discounts, coupons along with Flight Bookings
 On time Pickups
 Insurance covered if Flight missed due to Late Arrival of Cab
 Wi-Fi and Real Time Flight Tracker Updates (In case the flight gets delayed)
 Reasonable charges
 Unlike other Cab Services giving 24 hours prior bookings, We will also take 4 hour
prior bookings.
 Passenger can avail the option of “Outstation Taxi” within 300 km from the
drop/pickup location and “Full day taxi”, for 4 hours (i.e. for 40 km) or 8 hours (i.e.
for 80 km)
 Skip Check in Luggage Facility available

The Services will be uninterrupted, timely and error-free

PROMOTIONS

1. Flat 15% off on booking Outstation Cabs

 Minimum booking value of Outstation Cabs should be Rs.2500


 Maximum discount up to Rs.400, Promo code: MTISGO

2. Student Discounts

COST STRUCTURE

1. Fixed cost

[Assets cost- computer equipment- phone, tablet etc. for drivers and employees, electricity
bill, employee’s salary, insurance, advertisement, phone bills, vehicle depreciation,
vehicle rent.]

2. Variable cost

[Driver’s salary based on distance, Fuel cost, Equipment maintenance, Vehicle maintenance,
Cleaning supplies, Accounting fees.]

3. Operational cost

[Accounting, legal expenses, Insurance expenses, Web hosting cost]

4. (Fixed) Sales and marketing cost- Broadcasting on flight ticketing platforms


5. Key partners- Driver partners- Cab drivers
6. Operational partners

[GPS service provider, Internet service provider, and E-payment provider]

7. Direct Labour- Cab Drivers Salary


8. Indirect labour- Employees
9. Direct Material- Cars owned, Cars on rent, Fuel
10. Indirect Expenses- Sales and marketing cost
11. Overhead Expenses- Rent of office, cleaner

Revenue streams

[Fares, Delivery service- Indigo Food Service (Food partner)]

Key activities

[Manage daily operations, Manage relationship, Govt. compliance and Manage Finances]

Value proposition

[For passengers- Affordable and lean fares, High quality service and Convenient rides,
certified drivers, Active customer support system.]

Excel Sheet Attached-

 Showcases Operations in the Initial month


 Cost Computation
 Revenue Generation
 Business Planning for the First Quarter
 Cost Breakdown Sheet

Activity Based - Overhead Application Driver

More technical cost drivers are driving hours, the number of ride orders, the number of
passengers travelling, the number of rides completed.

JOB ORDER COSTING SYSTEM

We have a Job Order Costing system as there are different requirements and customizations
for every passenger that travels with us so costing is customized according to it and thereby
the process takes place.

 When Break even rides: 125, Profit- 7.825


 When Break even rides: 120, Profit- 7.0
 When Break even rides: 130, Profit- 8.0

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