The document discusses evaluating a CEO's performance and outlines key factors such as sustainable competitive advantage, vision, mission, and customer focus. It also mentions that the CEO's mission statement should have 9 components and be customer-centric to provide value.
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LECTURE NO. 1 Sep 17, 2020
The document discusses evaluating a CEO's performance and outlines key factors such as sustainable competitive advantage, vision, mission, and customer focus. It also mentions that the CEO's mission statement should have 9 components and be customer-centric to provide value.