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Conceptual Framework of Strategy

The document discusses key concepts in strategic management including: 1) Strategic capability refers to an organization's ability to develop and implement strategies to achieve sustained competitive advantage. 2) Strategic goals define where an organization wants to be and may be specified as actions, growth targets, or general aspirations. 3) Strategic intent expresses the leadership position an organization wants to attain and how progress will be measured.

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85 views

Conceptual Framework of Strategy

The document discusses key concepts in strategic management including: 1) Strategic capability refers to an organization's ability to develop and implement strategies to achieve sustained competitive advantage. 2) Strategic goals define where an organization wants to be and may be specified as actions, growth targets, or general aspirations. 3) Strategic intent expresses the leadership position an organization wants to attain and how progress will be measured.

Uploaded by

AymanTounsi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Human Resources Management

Mrs. Emna MAALOUL MROUA

Conceptual framework of « Strategy »

The resource based view ….. is that the strategic capability of a firm
depends on its resource capability.
Strategic plans …are formal expressions of how an
organization intends to attain its strategic
goals.
Distinctive capabilities … those characteristics that cannot be
replicated by competitors or can only be
imitated with great difficulty.

Strategic capability … is a concept that refers to the ability of an


organization to develop and implement
strategies that will achieve sustained
competitive advantage.

Competitive advantage ……creating value for its customers. To


achieve it, firms select markets in which they
can excel and present a moving target to
their competitors by continually improving
their position.

Strategic goals …define where the organization wants to be.


They may be specified in terms of actions,
quantified in terms of growth, or expressed

1
in general terms as aspirations rather than
specifics.

Strategic intent …refers to the expression of the leadership


position the organization wants to attain and
establishes a clear vision on how progress
towards its achievement will be measured.

Strategic Management … is the set of decisions and actions resulting


in the formulation and implementation of
strategies designed to achieve the objectives
of an organization.

Dynamic capabilities ……..is ‘the capacity of a firm to renew,


augment and adapt its core competences
over time’.

Differentiation …….consists of offering a product or service


‘that is perceived industry-wise as being
unique’, and focus – seeing a particular buyer
group or product market ‘more effectively or
efficiently than competitors.
Reproducible capabilities …. are those that can be bought or created
by any company with reasonable
management skills, and financial resources.

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