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60d8114f2 - Mid Term Paper Marketing MGT

The document provides exam questions for a marketing management paper. It asks students to conduct a PESTLE analysis for the fast food, automobile, or apparel industry in Pakistan and receive 40 marks. It also asks students to discuss factors that contributed to Unilever Pakistan's rebranding of its "Fair & Lovely" brand to "Glow & Lovely" and receive 10 marks. Students are instructed to follow APA style formatting and quality over quantity, and copy-pasting is prohibited.

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Shah Khan
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42 views1 page

60d8114f2 - Mid Term Paper Marketing MGT

The document provides exam questions for a marketing management paper. It asks students to conduct a PESTLE analysis for the fast food, automobile, or apparel industry in Pakistan and receive 40 marks. It also asks students to discuss factors that contributed to Unilever Pakistan's rebranding of its "Fair & Lovely" brand to "Glow & Lovely" and receive 10 marks. Students are instructed to follow APA style formatting and quality over quantity, and copy-pasting is prohibited.

Uploaded by

Shah Khan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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PAPER: MARKETING MANAGEMENT

Date: 11/11/2010

Time: 9:00 am--6:59:59 pm

Faculty: Ms. Shandana Zafar

Q1: Write in detail the PESTLE analysis for any one of the following industries of Pakistan.
(marks 40)

 Fast food
 Aumtomobile
 Apparel

Q2: Unilever Pakistan has recently rebranded its flagship brand “Fair & Lovely” into “Glow &
Lovely”. What factors in your opinion contributed to this step by Unilever.(marks 10)

Note:

 Please follow the APA Style formatting.


 Quality would be preferred over quantity.
 Copy paste strictly prohibited.

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