Media IndustryReport 2020 Vietnam-Beverage-Industry-Report-2020 PDF
Media IndustryReport 2020 Vietnam-Beverage-Industry-Report-2020 PDF
Market Overview
2. Value Chain Analysis
3. Market Sectors Analysis
5. Market Entry Analysis
6. Master plan for Industry Development
7. New Law and Regulations on the industry
8. Top Players in the industry
Market
Overview
Key ratios (January 2020)
Price/Equity 27.32
Gross Profit 17.71%
EBIT 4.71%
Net Profit 3.06%
Liquidity 1.25
ROA 9.99%
ROE 16.76%
1
Penetration rate in Vietnam’s food and beverage industry
40
35
30
25
20
15
10
Beer segment is the strongest in Vietnam Vietnamese government plans to decrease its stake
beverage industry. This sector only in state-owned enterprises to encourage the coun-
accounts for more than a half of bever- try’s private sector, supporting the positive outlook
age revenue, leading by Sabeco, which for Vietnam’s beverage industry. This, accompanied
takes over 40% of the market share. by Vietnam’s membership of WTO and a number of
However, the company had been free trade deals such as CPTPP and the EVFTA, aims
acquired by Thailand giant – ThaiBev in to attract multinational companies to invest in the
the end of 2017, making this sector drinks sector as well as generate opportunities for
mainly controlled by a foreign firm. Vietnamese companies to expand their exports.
2
Trends
transforming
the beverage
industry
Alcoholic beverages (beer, wine and spir-
its) are the largest accounting for more than
70% of the total retail of the beverage indus-
try. Despite receiving a modest annual growth
rate of 3.5% by 2020, the beer industry is
considered to have a great opportunity to
invest because the country’s consumption is in
the top 10 of Asia and a favorable average per
capita consumption of 42 liters by 2020.
3
ILITY Incr
B
IA NA eas
T
ed
SUS
for
cus
R OFFERING
on health anD W
SUME
TRENDS
ON
EL
C
LN
TO
E
CT
SS
ID RE
prem
nce
umi
i
Convenie zation
Vietnamese consumers are considered to be For alcohol consumption, Vietnam records the
more and more health-conscious in Southeast highest increase per capita in the world, with 4.6
Asia, calling for manufacturers to start rethink- billion liters consumed in 2019, accounted for
ing market offerings that calibrate towards VND 44.3 billion, which appears to be a poten-
healthier product portfolio such as fruit juices tial market for foreign players. The increases in
or herbal teas. This shown through the fall in GDP were in sync with the increases in adult's
revenue growth of carbonated soft drinks in alcohol per capita consumption, due to the
Vietnam, from 27.9% in 2011 to 9.3% in 2019 up-growth in the economy, as well as the pro-
and is forecasted to further fall to 5.7% by 2023. longed period of a weak alcohol control policy.
4
Value Chain
Analysis
6
Non-alcoholic
Drinks
8000
7000
6000
5000
4000
3000
2000
1000
0
Although they are the only two major foreign firms in the segment,
Coca-cola and Suntory Pepsico largely dominate the market by
taking over 64% of the market share, following by Tan Hiep Phat
and Trung Nguyen – two big domestic players. The reasons behind
are due to:
7
Bottled water
Soft Drinks
Juices
8
9
Beer
Consumption
Vietnam is well-known for beer drinking culture. Currently,
the country is the biggest beer market in Southeast Asia, 3rd
in Asia and 15th in the world for beer consumption. The
rapid growth speed of this market attracts the covetous
glances of foreign investors, turning this playground into a
fierce battle.
6 60
5 50
4 40
3 30
2 20
1 10
0 0
10
Beer consumption by Beer consumption by
geographical factor segmented factor
Beer revenue in 2019 is USD 7.7 billion and is expected to reach USD 8.2 billion in 2020 with
an annual growth of 5.5% in the period of 2019 – 2023. This growth rate is estimated to be
higher, at 6-7%. The consumption growth rate is remarkable and constant in a long period,
along with that is the developing population, Vietnam’s beer industry combined all the most
favorable criteria for sustainable development.
Market shares
However, it is not simple to enter
this market. Only the investment units
based on the value chain from materi-
als, logistics to distribution systems,
along with strong financial resources
for new marketing strategies to win in
this race. Big players like Sabeco,
Habeco, Carlsberg and Heineken takes
over 90% of the market share. Rivalry
in this segment is relatively intense.
Carlsberg Other
11
Other
Alcoholic
Drinks
In comparison with most revenue market in the world, Viet-
nam’s wine and spirit segment is relatively humble. The growth
rate keeps at around 4% yearly. Beside wine and spirits produc-
tion, revenue accounts mostly on Cider, Perry and Rice Wine.
VietNam
HaNoi
Nam Dinh
Bac Giang
Lao Cai
Khanh Hoa
Nghe An
Dak Lak
Gia Lai
Binh Duong
Tay Ninh
Can Tho
Ben Tre
12
0 1 2 3 4
5.00%
2.000
4.00%
1.500
3.00%
1.000
2.00%
500 1.00%
0 0.00%
Per Annual
Most revenue
Beverage types Revenue person
market
revenue rate
Whisky USD 50m USD 0.5 4.1% India (USD 19,789m)
Sparkling
Wine Wine
USD 0.8m USD 0.008 3.8% Italy (USD 8,844m)
Fortified Wine USD 0.07m USD 0.0007 4.5% USA (USD 2,997m)
Cider, Perry and Rice
USD 1,638m USD 16.82 3.7% Japan (USD 37,172m)
Wine
13
14
Development
plan for beverage
industry by 2025
100% According to Decision 3690/QĐ-BCT, MOIT
90% planned to focus on developing beverage industry
to meet domestic demand and exportation:
80%
Beer production capacity will shift towards balancing
70%
regional outputs: those population areas with a low
60% capacity such as the Northern Midlands and Mountains,
30%
Wine production will be concentrated in the Red River
0%
The Central Highlands and Central Coast regions will
Mekong Delta
Morthern Mountainous
Southern Region
Central Highland
15
20.000
Investment for each segment in the industry:
18.000
Internal sector restructuring in the direction of reducing the
proportion of beer and wine industry; gradually increasing 16.000
12.000
10.000
8.000
6.000
2035
4.000
2025
2.000
2020
0
16
Law on Prevention
and Control of
Harmsof Liquor and
Beer abuse
One of the most significant changes in Vietnam’s regulation 2020 is the Law on “Preven-
tion and control of harms of liquor and beer abuse. It targets to reduce the number of traffic
accidents caused by alcohol use, and to meet WHO requirements of discourage drinking and
protect consumer’s health.
“Alcohol is one of the three main reasons causing traffic accidents in Vietnam. A national analysis on
1,061 traffic accidents in Vietnam shows that one in five causes of alcohol use. About 59% of victims
between the ages of 15 - 29 and 24% from 30 - 44, 97% were male and 82% of the victims had alcohol
level higher than 50mg / 100ml of blood” – WHO, 2019.
From 01/01/2020, Decree 100/2019/NĐ-CP officially comes into force. Some highlighted
articles which might put impact to beverage industry development:
Article 3, clause 3: Advertising alcohol with alcoholic beverages of 15 vol% or higher is prohibited.
For alcohol or beer advertisement with an alcohol content of under 5.5 vol%, the regulations must be
complied with:
Do not advertise on television within 18-21h, except for ads available in sports programs that have
direct copyright oversea.
Do not advertise on spoken newspapers or on television right before, during and after the
children's program
Do not advertise on transportation.
17
The drink-driving sanction comes into effect on the same day with the Decree 100, forces drivers
to be more responsible when driving. The fine level is quite high compared to the average GDP
per person per year of USD 3,000 in 2020, which makes people hesitate to drink before driving.
Bloomberg portal announced that under the new law, there will be a reduction in Vietnam’s beer sector
revenue of at least 25% from the beginning of 2020. According to Mr. Khuat Viet Hung – Vice-chairman of the
National Committee on Traffic Safety, traffic accidents in Vietnam reduced significantly in January 2020,
80-100
breath or thousands VND 2-3 millions VND 10-12 6-8 millions VND 10-12
50 milligrams/ 100 ~ ~ months ~ months
USD 3.45-4.32 USD 86 -129 USD 259-345
milliliters of blood
18
Import Tax and
Free Trade
Agreements
19
- Goods imported into Vietnam are subject to import tax. As prescribed by the law
No.107/2016/QH13 dated 06 April, 2016, one of three tax rates can be applied, including preferential
rates, special preferential rates and ordinary rates (Clause 3, Article 5). Preferential rates are applied
to imports originated from MFN countries that accord Vietnam most-favored nation treatment
(Official Letter no.8687/TCHQ-TXNK dated 09 September 2016)
- Free trade agreements play an important role in the beverage market due to a reduction in taxes
for most of the drink types, generating a competitive playground for foreign and domestics compa-
nies.
* EVFTA: On June 30th, 2019, Vietnam and EU signed EVFTA and are going through the internal
approval process before officially coming into force. In resolution 117/NQ-CP dated Dec 09th 2019,
Government request Ministry of Industry and Trade to escalate the reviewing process and approve
the agreement in the early half of 2020. The approval is most likely to heat up the competitiveness
in the industry.
20 25-35
65 65 65 53 22.3 35 NA 35
65 65 65 59 31.8-NA 50-35 NA 50
65 65 65 59 35-NA 55 NA 55
5-10 8-15 4-7 40 12.7-25.5 0 20-NA 20-40
10-65 65 65 55 28.6-NA 48 NA 48
20
Main players in the
Non-alcohol Drinks
HEINEKEN VIETNAM BREWERY LIMITED Business ID no.: 0300816663
COMPANY CARLSBERG VIETNAM BREWERIES LIMITED
Address: 88 Dong Khoi Street, District 1, Ho Chi
Minh City, VietNam
Email: CorporateAffairs.Department@suntory-
pepsico.vn
Charter Capital : USD 302,100,000
Revenue: VND 17,217,517,751,000
Profit: VND 1,639,206,353,000
Total Assets:: VND 12,350,131,062,000
SAIGON BEER - ALCOHOL - BEVERAGE Business ID no.: 0304324655 LAMDONG FOODSTUFFS JOINT-STOCK
CORPORATION COMPANY
Address: 82- 84, Bui Thi Xuan st., Ben Thanh
Ward, District 1, HCMCity
Email: [email protected]
Charter Capital : VND 2,500,000,000,000
Revenue: VND 4,842,327,008,099
Profit: VND 258,700,845,095
Total Assets:: VND 6,080,914,759,416
HANOI BEER ALCOHOL AND BEVERAGE HALONG BEER AND BEVERAGE JOINT
Business ID no.: 0300792451
JOINT STOCK CORPORATION STOCK COMPANY
Address: 485 Ha Noi Street, Linh Trung Ward
Thu Duc District, Ho Chi Minh City, Vietnam
Email: [email protected]
Charter Capital : VND 12,376,606,243,429
Revenue: VND 8,508,902,243,926
Profit: VND 548,664,243,074
Total Assets:: VND 8,462,691,407,948
21
Business ID no.: 3600261626
SAPPORO VIETNAM LIMITED Business ID no.: 4201624478
Address: Bien Hoa 1 Industrial Zone, An Binh
Address: 248 Thong Nhat Street - Nha Trang -
Ward, Bien Hoa City, Dong Nai Province,
Khanh Hoa
Vietnam
Email: [email protected]
Thu Duc District, Ho Chi Minh City, Vietnam
Charter Capital : VND 330,000,000,000
Email: [email protected]
Revenue: 1,805,644,868,629
Charter Capital : VND 265,791,350,000
Profit: VND 107,854,753,458
Revenue: VND 3,454,856,973,562
Total Assets:: VND 584,454,057,452
Profit: VND 636,977,311,480
Business ID no.: 5800408245 THANG LONG WINE JOINT STOCK Business ID no.: 0300584564
Address: No. 219, Binh Duong Boulevard, Vinh COMPANY Address: No. 606, Vo Van Kiet Street, Cau Kho
Phu Ward, Thuan An Town, Binh Duong Ward, 1 District, Ho Chi Minh City, VietnamViet-
Province, Vietnam Email: [email protected] nam
Charter Capital : VND 176,000,000,000 Email: [email protected]
Revenue: VND 6,067,155,822,953 Charter Capital : VND 85,000,000,000
Business ID no.: 1100101187 VIET HA BEER AND BEVERAGE JOINT Business ID no.: 3700895030
Address: National Road 1A, Tuong Khanh STOCK COMPANY Address: Lot D-3A-CN, My Phuoc 2 IP, My Phuoc
Quarter, Khanh Hau Ward, Tan An City, Long Ward, Ben Cat Town, Binh Duong Province,
An Province, Vietnam Email: vVNInfo@laviewa- Vietnam Email:contact@wonderfarmon-
ter.com line.comCharter Capital : USD 44,800,000
Charter Capital : USD 2,663,400 Revenue: VND 266,209,555,614
Revenue: VND 2,501,856,000,000 Profit: VND 23,422,690,223
Profit: VND 258,511,000,000 Total Assets:: VND 535,203,809,517
Total Assets:: VND 1,088,643,000,000
22
Main players
in the Alcohol Drinks
HEINEKEN VIETNAM BREWERY LIMITED Business ID no.: 0300583659
CARLSBERG VIETNAM BREWERIES LIMITED
COMPANY Address: 18th-19th Floors, Vietcombank Tower,
No. 5, Cong Truong Me Linh Street, Ben Nghe
Ward, District 1, Ho Chi Minh City, Vietnam
Email: [email protected]
Charter Capital : VND 6,412,811,860,000
Revenue: VND 25,853,493,266,981
Profit: VND 7,547,036,533,057
Total Assets:: VND 20,591,660,295,043
HANOI BEER ALCOHOL AND BEVERAGE Business ID no.: 0101376672 HALONG BEER AND BEVERAGE JOINT
JOINT STOCK CORPORATION Address: No. 183, Hoang Hoa Tham Street, STOCK COMPANY
Ngoc Ha Ward, Ba Dinh District, Ha Noi City,
Vietnam
Email: [email protected]
Charter Capital : VND 2,318,000,000,000
Revenue: VND 9,177,750,422,618
Profit: VND 484,332,728,484
Total Assets:: VND 9,202,846,010,059
23
Business ID no.: 3300100586
SAPPORO VIETNAM LIMITED Business ID no.: 1100780718
Address: Lot B8, Phu Bai Industrial Park, Phu Bai
Address: Viet Hoa - Duc Hoa III Industrial Zone,
Ward, Huong Thuy Town, Thua Thien-Hue
Duc Lap Ha Commune, Duc Hoa District, Long
Province, Vietnam
An Province, Vietnam
Email: [email protected]
Charter Capital : USD 93,000,000 Revenue:
Charter Capital : VND 344,410,831,958
616,850,251,666
Revenue: VND 2,504,535,912,709
Profit: VND -
Profit: VND 109,371,905,650
Total Assets:: VND 1,004,619,023,109
Total Assets:: VND 2,008,116,424,004
Business ID no.: 0301387752 THANG LONG WINE JOINT STOCK Business ID no.: 0101275603
Address: No. 219, Binh Duong Boulevard, Vinh COMPANY Address: No.3 - Alley 191, Lac Long Quan,Nghia
Phu Ward, Thuan An Town, Binh Duong Do Ward, Cau Giay District, Ha Noi City,
24
MANUFACTURE OF BEVERAGES REPOST-VIETNAMCREDIT 2020
WRITTEN BY:
RECHAL NHAT THU
EDITED BY:
JIMY LE
DESIGN BY:
DANIEL NGUYEN
Email: [email protected]
Website: http://www.vietnamcredit.com.vn