North South University

SBE
Department of Management
Semester: Summer’18
Course Code: Mis205 Sec 22

Faculty: Md. Mahbubul Alam, Phd

Asst. professor

Group project on
Date: 31th August, 2018
Group name: Team Rubik’s Cube

Sharmin Azmari Konica 1411098630

Anupom Acharjee Saikot 1520853630
Shadman Shakib 1610232030
Md. Rashed Dastgir 1610154630

S.M. Ashiqur Rahman 1610632030

Table of Contents

Page | 1
 Description Page no.
Letter of Transmittal 03
Executive Summary 04
1.0 Introduction 05
2.0 Requirement 1: E-business in organization
2.1 Mission/ vision 05 05
2.2 Range of service 05 05
2.3 E-business model 06 06
2.4 Drivers of e-business adoption, 07 07
3.0 Requirement 2: E-business revenue model
3.1 Market segment 08 08
3.2 Revenue generating strategy 09 09
3.3 Marketplace structure 10 10
4.0 Requirement 3: E-business platform/infrastructure
4.1 E-business application service 10 10
4.2 IT use for e-business application 09 11
4.3 Web technology and software applications 09 11
4.4 Web content management strategy 09 11
5.0 Requirement 4: Digital strategy for e-business
5.1 E-business strategy 10 13
5.2 Analyzing e-business strategy, 11 14
5.3 Firm’s competitive threats. 12 14
6.0 Requirement 5: E-business Security
6.1 IT security risks 13 15
6.2 Most likely to cause severe damage 13 17
6.3 Suggestion security management 13 18
7.0 Conclusion 18
Reference 19

Letter of Transmittal

31.08.2018
Page | 2
Md. Mahbubul Alam, PhD

Lecturer

Department of Management

North South University, Dhaka

Subject: Report submission on E-Business of Chaldal.com.

Dear Sir,

With due respect, we the students of your section 22, course MIS205, have reported on
Chaldal.com, an e commerce company. Though we are in learning curve this report has enabled
us to gain about the knowledge about the e-business. Thanks for your supportive consideration
so far.

Lastly, we would be thankful once again if you please give us your judicious advice on our
effort.

Sincerely

Your students,

1 Sharmin Azmari Konica

2. Anupom Acharjee Saikot

3. Shadman Shakib

4. Md. Rashed Dastgir

S. M. Ashiqur Rahman

Page | 3
Executive summary

This report has been set up on "Chaldal" online business organization and in view of both
essential and optional information. The data utilized of this report has been gathered from
various sources, for example, a few representatives of the organization, the Facebook page, day
by day reports of exercises, web journals, site, site backend and a few deals reports. A few
clients of their site are likewise the wellspring of gathering information.

We have arranged the answer to speak to the e-business in the organization, the offering items,
the key plan of action, their quality and shortcoming, the open doors they can utilize now to end
up more effective online shop, incentive, their fundamental methodology to create income, their
information gathering process, their market division, client relationship administration, their
store network

1.0-Introduction

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Chaldal.com is a leading online shop in Bangladesh. They offer and serve regular ingredients
basically to the Dhaka residents. They don’t have any physical branch/store or outlet anywhere.
Online platform is their main source of trading with their target customers. Their key feature is to
deliver products or services at our door-step in quick succession through online orders so that
people specifically living in Dhaka do not have to waste hours in traffic, bad weather and wait in
line just to buy basic commodities like eggs, rice, vegetable, pulse, oil etc. They do not even
charge any service charge. Currently, Cha dal Company is in work in progress and they are
trying to get better over time. Their motive is to use technology and education to improve
Bangladesh and they will continue to invest all its effort in pushing the boundaries of technology
for a better digital Bangladesh. They also perform survey reports and ask for the people’s
opinion about the improvement or flaws about their services and also respond to the queries
through their email [email protected].

2.0 - Requirement 1: E-business in organization

2.1 Mission/vision

Mission: “Chaldal.com’s” mission is to have a resourceful stock of lower priced good quality
product and delivery the product within 1 hour to the customer’s door step.

Vision: Their vision is to be the best online disconnected store and win consumer loyalty. Vision
is an organization's guide, vision expected to fill in as an unmistakable guide of picking present
and future activity.

2.2 Range of Service: "Chaldal.com" offers item and furthermore give benefit. Individuals can
purchase an item by putting in a request through chaldal.com and chaldal.com will conveyance
that item to the client inside 60 minutes. Their items are for the most part the every day
utilizations like Sustenances, home and cleaning items, office stationary, excellence and
Medicinal services, Pet care, home apparatuses and some more. Chaldal is the biggest committed
online basic supply retailer with in excess of 50,000 endorsers and 200+ business clients
crosswise over Dhaka. Chaldal likewise give administration to the corporate workplaces.
Corporate clients can appreciate free conveyance of crisp basic need create, office things,
cleaning merchandise and considerably more all from one place and at a marked down cost for
mass requests. They have well-disposed staff who are resolved to serve clients better.
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2.3 E-Business Model: E-plan of action implies how an organization capacities, how it gives
item and administration, how the organization produce its income. "Chaldal.com's" e-plan of
action is B2C which implies business to client plan of action. B2C e-plan of action demonstrates
the online exchange between the business and their customers.Chaldal.com pitches their item to
the clients through on the web and procure income which demonstrates that Chaldal.com's e-plan
of action is B2C.Previously their plan of action was they used to purchase item from markets as
opposed to having own stocks and used to convey items in the following day. However, now
they have their stocks and place to save their item as it goes under B2C and they are the
immediate dealer of their item. They straightforwardly pitch to the clients not through online
middle people. They have cloud-based stock framework clients can watch their item
accessibility.

Shopping Payment Type E.g.

Customer cash on delivery,
Cart cards

Business firm Order

Delivery Man
Confirmed

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2.4 Drivers of E-business adoption in organization: The factors that affect an organization to
adopt e-business in organization are given below:

1. Cost effectiveness

2. Easy to work

3. Collection of information

4. Easy to achieve clients

5. Competitiveness

6. Convenience

7. Networking

8. Easy advancement

These are the primary factors most importantly cost productivity is a noteworthy thing for a
business embracing e-business lessen the cost of stock administration, expanding speed with
which merchandise can be dispatched. It is anything but difficult to work in e-business since it is
absolutely online based and the exchange records and item inflow and outpouring is naturally
refreshed after each exchange. It is anything but difficult to gather the information of the clients
over web. Offering item in bring down cost than the contenders and nearby stores which gives an
upper hand. It is anything but difficult to advance an item in online world. Clients spare time and
changing steadily to web based shopping. Systems administration is a major issue for any
business if an association receive e-business than it will be simpler on the grounds that it is
anything but difficult to make great connection over web these days and individuals are dynamic
in the online world.

3.0 - Requirement 2: E-business revenue model

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3.1 The value proposition: The value proposition means the esteem that 'Chaldal' will
give to its clients and, some of the time, others too. The organization attempts to offer
preferable incentive over contenders so the purchaser will profit most with this item.
Chaldal Company trusts that time is significant to their fellow Dhaka inhabitants, and that
they ought not to need to waste hours in traffic. This is the reason they convey each day
needs of their clients' over Dhaka and even for the outsiders too.

3.2 Revenue model: Chaldal.com takes after sales based revenue model which is web
catalog revenue model. As a staple online shop, they take orders on the web and convey
those request items. Mastercard isn't so accessible in Bangladesh. Thus, they charge pay
during delivery or Cash on Delivery (COD). They also charge different conveyance charge
based on area. The fundamental advantages of client are the time saving and efficient and
first data and so forth. The web inventory income display is fundamentally an electronic
type of the conventional index based retail income show.

3.3 Online marketplace structure:

1. Market segment:
Chaldal market segment is separated into three classifications. Geographic division,
Demographic division and Class division.

• Geographic division – Chaldal conveys items to each side of Dhaka. They promised their
clients 1 Hour Delivery Service, to Uttara, Tongi, Mirpur, Cantonment, Banani, Banani
DOHS, Gulshan, Baridhara, Baridhara DOHS, Badda, Mohakhali, Mohakhali DOHS,
Khilgaon, Paltan, Motijheel, Banasree, Moghbazar, Malibag, Razarbag, Kallyanpur,
Shyamoli, Paikpara, Pallabi and Mohammedpur and inside 4-7 hours' time span outside
Dhaka.

• Demographic division – Chaldal offers products of men, women and kids. It encourages
every age group searching for an item on the web. Items can be separated in view of cost
and brands to draw in individuals from various pay gatherings and make a buy.

• Class based division – people of all classes are busy with their workplace pressure and
other stuffs. So they don’t have much time to go to bazar and buy their daily goods at daily
Page | 8
basis. So in this field chaldal.com creates a great initiative & ease the pain of all working
class people.

2. Revenue generating strategy:

Chaldal has business to customer (b2c) model to create benefits. They take arrange from
client on the web and gather money down.

• Cheaper cost – the management of chaldal.com tries their level best to keep the price
lower then market price. That’s how they are going to grab the market & generate revenue.
As the general people of Dhaka city are cost efficient. Their taste over a good changes by
the change of its price.

• Increase New Customers - Their promotion is broadcasted in various sites. So an

increasing number of potential clients visit chaldal.com for the first time and a while later,
a great number of guests are transforming into customers evaluating the benefits to shop
from here.

• Offer exceptional rebates – Chaldal dependably gives discounts or rebates on some

particular item or in particular occasion. Pre Ramadan, Eid, Puja and so forth are very
special occasions to keep clients connected with their site and purchase an item.

• Very low conveyance charge – There is a BDT 20 conveyance cost if the request esteem
is BDT at least 300. On the off chance that the request esteem is not as much as BDT 300,
they charge BDT 39 conveyance cost, just which draw in new client and increment
income. In the event that a client alluded a man will get 50tk markdown (for the requests
more than 500tk).

3. Marketplace structure: Chaldal.com is both intermediary and area based online

marketplace. Intermediary because they don't have their own particular items, they work as
a middle man amongst customers and suppliers. They gather information of clients,

Page | 9
 arrange them, and send those information to the appropriate suppliers. And then receive the
items and send them to the appropriate customers. They are area based as it acquires
customers from various areas over Dhaka City and again outside of the city.

4.0 - Requirement 3: E-business platform/infrastructure of chaldal.com

4.1 E-business application service

Information mining: Chaldal.com fundamentally is utilizing information mining systems as they

look for applicable data.

1. At the point when a client visits or uses their site, they gather or store individual data given by
client to give an anchored, clear, proficient and redid experienced information with respect to
every client's decision and taste.

2. There is versatile application accessible in play store of ChalDal.com.

CRM: They are doing on the web and disconnected crusades to advance and have online client
administrations.

ERP: They gauge their benefit, misfortune, income and afterward plan again to buy and oversee
stock effectively.

SCM: Nestle has turned into the accomplice of Chaldal. They offer hand culled sustenances as
an affiliate.

4.2 Information Technology used for E-Business Application and functions:

Page | 10
Web: The foundation of system servers and correspondence connects between ChalDal.com are
there to hold and transport data between the web servers and purchasers PCs.

Intranet: Chaldal utilizes intranet to deal with their organization's private exercises.

Extranet: They additionally utilize extranet when any representative is out of range or area then
he/she can sign in with particular requerments and do his/her work.

4.3 The web technology and software applications

Web 2.0: Chaldal has web 2.0 technology. It allows users to interact and collaborate with each
other in a social media dialogue as creators of user-generated content in a virtual community.

4.4 Web content management strategy:

As Chaldal is an online shop they-

1. Keep refreshing their site substance that which item they've included to offer newly,which
rebates are given and the engaging quality of the site.

2. They likewise include up and coming pictures of new item in various ways.

3. They have likewise included new highlights in their site.

4. Displays a standard that gives an immediate connect to an Apple Store application, or opens
the application if the client as of now has it introduced.

5. With Google sitelinks look box, individuals can achieve your substance all the more rapidly
from indexed lists.

Page | 11
 Site optimization and traffic

5.0 - Requirement 4: Digital strategy for e-business

5.1 E-business strategies:

Page | 12
First of all, chaldal.com have some different e-business techniques. Particularly the 'cell phone
application' for shopping is the best in their business methodologies. This app is available both in
playstore,and apple I store. Because of this app client can buy products easily.

Secondly, chaldal.com is 'wealthy in site content'. They have more than 15 item classes and
around 6000 items now. Along these lines, clients are effortlessly pulled in by observing their
site substance. Buyers can also sort items according to their preferences.

Thirdly, chaldal.com is additionally utilizing the 'SMS promoting methodology' and 'Email
advertising procedure'. By those methodologies, it consistently refreshes its cost and items to the
clients. In web based life they likewise exceptionally dynamic. Customers also get promo code
for the very time shopping.
O
p
p
or
5.2 Analyze e-business strategy:
tu
ni
ti SWOT analysis of Chaldal.com
esStrengths
: 1.Low cost of items
2.High caliber of items
1.3.No conveyance charges (now and
Ex Weaknesses:
then)
p4.Wealthy in item classifications 1.Confined inside Only Dhaka city
aWealthy in item classifications 2.Restricted web client
n 3.Low trust among clients
dNormal connection with clients 4.Still the situating isn't appropriately
a made
bl
e
th
e
Opportunities: Threats:
b
us
Expandable the business 1.Low speed web (once in a while)
in
outside Dhaka
es 2.Movement issues in Dhaka
s
Internet users are increasing
o 3.Political precariousness
everyday
ut
4.New contenders are coming
si be expended the
Can
Situation
d
product
analysis:
category
e
D
Page | 13
h
ak
a
2.
W
 b
cli
e
nt
s
ar
e
ex
Currently,
p chaldal.com is the one of the largest e-commerce company in Bangladesh. If we
a
analyze their situation we can see that:
n
di
ng
re
gu
la
r
Description Amount
3.
C
a Current products 6,000
n
b employees 325
e
ex Served (last 4 years) 80000 with (8 00,00 orders)
h
a
us
te
d
th
e
5.3 Firm’s competitive threats:
it
e
m
Like any cl organization Chaldal.com additionally has some basic focused dangers which is an
issue foraschaldal.com in future.
si
fic
a
A. Newti entrants: Chaldal.com is doing their business in Dhaka with high development rate.
however, o there are are some new entrants. They are offering almost the same service.
n
There has officially some rival in showcase who is doing great also. Some of them are said
underneath.

1. Othoba.com
2. Sbazzar.com.bd
3. Khaasfood.com

Page | 14
4. upoharbd.com
5. Dokani.com
6. Meena bazar online store

To keep up chaldal.com's business sound they require work with their USP (one of a kind
offering recommendation). In the event that they work with it they can make a solid situating in
showcase and will get some faithful client. So new contenders can't take their piece of the pie.

B. Price challenges: There's dependably exist a danger of value challenge. Any contender
can put down their cost to snatch chaldal.com clients. So chaldal.com must be fully informed
regarding contender's new technique, particularly valuing.

6.0 - Requirement 5: E-business Security

6.1 Five IT security risks:

The Internet may seem like an entrepreneur's dream come true. The Web offers instant access to
millions of consumer all around the world and the advantage to set up a virtual store, which can
mitigate start-up costs. While the Web does offer a powerful platform for launching new
ventures, e-businesses are exposed to a variety of unique security concerns. Such as-

Risk from hacking: There is always a threat to be hacked in any organization. If chaldal.com
were to be a victim of hacking, the situation would become difficult for them and bring upon
their demise. All of their business confidential information would be stolen
or at least their technical system would go down. If this kind of situation really occurs chaldal the
company will face a huge financial crisis and loss the trust of customer. Their customers will
shift towards their competitors.

Page | 15
Careless employees: Sometimes employees make mistakes in companies. Which could lead to a
disaster for the company. If any employee of chaldal commits any mistake this could various
kind of troubles for chaldal.

Malware: Malicious Software including worm, virus and Trojan horse program can affect the
computer system. If chaldal.com were to be affected by Malware Software, the whole company’s
technical support will be in trouble and it will lead to a disaster for them.

Malicious Insiders: Individuals who work inside the company but has the intention to cause
harm to the company has always been the greatest threat for a company. Employees who work in
chaldal, if they have this kind of bad intention this could create problems for chadal.com.

Technical failure: In e-business companies technical failure is a common occurrence. Because

of the technical difficulties chaldal.com’s server may go down and it will affect their business
operations.

Viruses and Other Malware:

E-businesses count on their Web servers and computers to run smoothly to keep business
humming along. Computers that communicate with other devices on the Internet have the
potential to download malicious software like computer viruses, worms and other malware that
can inhibit a machine's ability to function properly. Malware can potentially result in data loss or
the need for maintenance, both of which can cost e-businesses time

and money. Malware can also impair customers' ability to use their own computers and access e-
business sites. According to Consumer Reports, malware cost consumers about $2.3 billion in
2010.

Page | 16
.Software Bugs:

The concept of software bug sounds a lot like a virus or worm, which are themselves types of
malicious programs, but it means something completely different. A software bug is simply a
mistake or oversight in a computer program or website coding that makes the site or program
behave in an unintended way. A bug could result in something relatively nonthreatening, like
minor aesthetic errors on a website. On the other hand, a bug could potentially cause serious
difficulties such as site crashes and allowing users to see some data they are not supposed to see.

Physical Data Theft

Most of the threats to e-businesses come through the Internet itself, but businesses can also be
subject to physical data theft. If a thief steals the physical hardware that a company uses to
conduct business, such as hard drives or Web servers, he may be able to recover confidential
information. Since there are several ways e-businesses can potentially lose important data, it is
important to make backup copies of data on a regular basis and ensure that physical plants are
secure.

6.2 Top rated IT security threats:

Among above mentioned risks of chaldal.com, Malware and Malicious Insiders are the most
threatening for any IT based business. In this case it would be chaldal.com. If we see recent
occurrences this type of damages are quite common.

6.3 Suggestions for Security Management:

To avoid casualties in web server, application and the data warehouse of chaldal.com from the
‘Malware’ the company should pick up some technical support or hire someone who is an

Page | 17
experts in this sector. To secure the system of the company, URL Filtering, Patch Management
and Other Protections should be taken.

Secondly, to avoid problem form Malicious Insiders, chaldal.com have to adopt a strong the
managerial firewall. The chaldal.com should to make a training program for Employee Security
Awareness Training. The company should remind to employees in monthly basis that the
security is the responsibility of everyone and the consequence of participating in any kind of
malicious act. Chaldal should monitor all their employees who are in charge of important role in
the organization.

7.0 Conclusion

Chaldal is one of the current leading e-commerce companies which has been started as an online
company from the beginning. The rapid growth of internet usages, social media, and adoption of
ICT in different sectors, availability of mobile phone have affected this company in a positive
way.

It has a lot of competitors in the market but is always conscious about the competition and
generates new and different ways to meet the need and keep updated to provide the market and
gain advantages over its competitors. Eventually holding most of the market share in this
business sector.

Page | 18
Reference

Bhuiyan, M. (2014, April 14). Local online grocery Startup ‘Chaldal’ Making Its Way to Big
Market. Future Startup. Retrieved from

https://futurestartup.com/2014/04/14/local-startup-chaldal/

First Name ID Contribution Signature

1. Azmari 1411098630 1. Requirement 4
2. intoduction

2.Anupam 1520853630 1. Requirement 1

2.Executive Summary

3. Shadman 1610232030 1.Requirement 2

2. Letter of transmittal

4. Rashed 1610154630 1.Requirement 5

2. Conclusion

Page | 19
5. Ashiqur 1610632030 1.Requirement 2

Contribution Table:

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