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Case 6. Northern Container Corporation: Time To

Northern Container Corporation (NCC) is a tin can manufacturing company that has been operating for 5 years and is seeking new, long-term customers. The general manager, Engineer Monsod, recently secured an agreement with a potential large customer, Mr. Tapiador, but has since laid off 12 workers due to lack of new production orders. Engineer Monsod sends a follow up letter to Mr. Tapiador to inquire about their agreement but is disturbed by the brief negative response.

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Angelica Jolie P Barbon
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83 views

Case 6. Northern Container Corporation: Time To

Northern Container Corporation (NCC) is a tin can manufacturing company that has been operating for 5 years and is seeking new, long-term customers. The general manager, Engineer Monsod, recently secured an agreement with a potential large customer, Mr. Tapiador, but has since laid off 12 workers due to lack of new production orders. Engineer Monsod sends a follow up letter to Mr. Tapiador to inquire about their agreement but is disturbed by the brief negative response.

Uploaded by

Angelica Jolie P Barbon
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Case 6.

NORTHERN CONTAINER CORPORATION: Time to


Cry
Engineer Godofredo Monsod, Jr., general manager of
Northern Container Corporation (NCC), was taken aback
by a letter-reply from a prospective new customer (see
Exhibitl). His company has been operating for only five
years and is in need of new customers with potentials of
doing business with them in a long-term basis.
NCC is engaged in the manufacture of general and
sanitary tin cans, cooking oil filling facilities, and moulds
and dies fabrication. Its factory and administrative office
is located at Valenzuela, Metro Manila.
Since its first year of operation, Engineer Monsod
worked hard to make NCC's operation at full capacity. The
company's various departments are manned by a person-
nel complement of 323, growing by 5 percent annually.
The increasing number of employees is a result of
the growing patronage of the company's products by
customers. Engineer Monsod felt, however, that the
company needs one more good customer and their
operations will be at full capacity. It was in October 1996
that Engineer Monsod came in contact with the general
manager of a newly established company, Mr. Godofredo
Tapiador. Engineer Monsod was able to convince Mr.
Tapiador to order his tin can requirements from NCC.
a In January 10, 1997, NCC's production manager
informed Engineer Monsod that unless new production
orders are received by his department, he will be forced
to recommend the lay-off of 12 workers in the factory. Five
days later, 12 workers were indeed laid off.
It was in January25 that Engineer Monsod thought
SI ofinaking a follow-up of the agreement between him and
P Mr. Tapiador. A letter was sent to Mr. Tapiador on the
same day. On January 28, Engineer Monsod read the reply
of Mr. Tapiador.

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