Critical Jurnal Review

COMMUNICATION IN BUSINESS

DosenPengampu :

IVO SELVIA AGUSTI SE.M.SI

DisusunOleh:

Albert Matondang

NIM : 7203144009

Class A

PRODI PENDIDIKAN ADMINISTRASI PERKANTORAN

FAKULTAS EKONOMI
UNIVERSITAS NEGERI MEDAN
TA. 2020
 FOREWORD

Praise and gratitude for the presence of God Almighty because for His blessings, grace, and
grace the writer can complete this Critical Journal Review task on time.The purpose of writing
this CJR is to fulfill the assignment of a Business Introduction course guided by Lecturer IVO
SEVIA AGUSTI SE.M.SI. In addition, this CJR also aims to add insight for readers as well as
for writers.The author would like to thank Mrs. IVO SEVIA AGUSTI SE.M.SI. who have been
willing to guide and mobilize writers in preparing this task.
The author realizes that this Critical Journal Review is far from perfect. Therefore, the authors
expect constructive criticism and suggestions for the improvement of this task.

Medan, 13 March 2019

Author
IdentitasJurnal

Journal 1

Business Communication between People with Different

Original Title
Cultural Backgrounds

Journal Conference of the International Journal of Arts and Sciences

Volume -

Years 2009

ISSN 1943-6114

Journal Homepage

Author Livia Ablonczy-Mihályka

Reviewer Septi Anggi Piona

Date 11 march 2019

Background Internationalization, trans-border trade and cross cultural business

are all terms that have been coined over the past decade(s) to reflect
the reality of the world economy. Growth and success in today’s
global economy depend on being able to work internationally.
The business environment has inreasingly expanded outside single
nations or regions of the world to encompass many differing
countries (Sims 2007). Understanding the globalisation of business
practices is an important area and researchers and academics have
been studying the subject of business in multicultural settings for
decades. Researchers in applied linguistics, in cultural
anthropology and/or sociology, therefore professionals working in
multicultural environment have emphasised the importance of
knowledge of different cultures and they agree that globalisation
has brought about the growing trend to communicate with people
 from different cultural backgrounds (Borgulya 2007, Bakacsi and
Takács 2002). A greater understanding of differing nations and
cultures leads to more positive interactions (Lin, 1999) and more
successful business relationships (Palazzo, 2002).
It is important to work out what words mean in a particular and
cultural context (Katan 1999). Different cultures have differing
values, perceptions and philosophies. As a result, certain ideas may
have very different connotations for people having different
cultural backgrounds. Different cultures may have different rules
and norms and favour different means of business communication.
Cultural differences cause communication problems in every
business interaction.
The purpose of the present paper is to investigate business
communication features of people with different cultural
backgrounds. At the root of the argument is the hypothesis that
there is an altering in communication rules and norms between
these people. We communicate the way we do because we are
raised in a particular culture and learn its language, rules, and
norms.
Research purposes The purpose of the present paper is to present the results of
a survey conducted with professionals who communicate
with foreign business partners. The data were gathered by
means of a questionnaire. At the root of the argument is the
hypothesis that communication rules and norms between
people with different cultural background have altered and
different cultures have differing values, perceptions and
philosophies.
Research methodology Current research is based on a survey conducted in 2008 at
several multinational companies. Data were gathered by a
questionnaire entitled 'Business communication between
people with different cultural backgrounds’ (questionnaires
have been supposed to be rather efficient for gathering data
in the first part of research but in the second section of the
research interviews will be conducted with individuals to
be able to explore which questions, views or issues are
worthy of later follow-up study).
Analytical technique Kualitatif
Discussion The analysis of the survey revealed several
misunderstandings regarding the notion of culture.
However, even though we all know to which culture
 belong, definition of the word has been difficult (Katan
1999:16). ‘Definition of the culture usually turn on
postulations of structures of contents and values of groups,
generally nation-sized’ (Menezes de Souza 2006: 107). For
instance, Geertz (1973) takes a semiotic approach that
defines culture as having to do with creating meaning
through communication.
Culture is understood, in this context, as collectively held
set of attributes, which is dynamic and changing over time.
Cultural awareness or cultural intelligence is increasingly
being viewed as a critical skill in securing success in
multicultural environment. With more people from
culturally diverse backgrounds meeting within the business
environment, clear and effective communication is
necessary between them. Although in many cases a
common language may exist, usually English, culture can
and does still cause problems.
Conclusion The interest in the study of business communication has
grown tremendously during the past several years. The
present paper is only the first step of an ongoing research
comprising linguists, economists and experts in
communication who would like to study several aspects of
the recent phenomenon known as ‘intercultural approach
to business communication’ from a multi-disciplinary
point of view. It is true that the rich heritage of diverse
cultures is a valuable resource to be protected, and that a
major educational effort is needed to convert the diversity
from a barrier to communication into a source of mutual
enrichment and understanding (Clyne 1992). In order to
communicate in business, to obtain knowledge of practice
of the strategies, it is not enough to learn the words and the
 grammar; it also involves being able to handle the
language as the vehicle or the medium of a culture.
Intercultural and linguacultural competencies (FitzGerald
2003: 170-203) should be developed in order to
communicate very effectively in multicultural
environment.
Communicative behaviour is believed to be strongly
influenced by cultural value systems (FitzGerald 2003:
21). Samovar and Porter (1991:108) claim that ‘in the
study of human interaction, it is important to look at
cultural values, but in the study of intercultural
communication it is crucial’.In their comments the
respondents highlighted that in the 21st century globally
employable graduates are needed who do possess
intercultural empathy. This is already an urgent need in the
business world where multicultural encounters have
become a common practice.
Advantages the results of this study are clearly explained

shortcomings in this study the steps in the study are not

Weakness presented so that the reader is confused where the journal
research steps