European Journal of Marketing

The Marketing Concept: Putting the Theory into Practice

Graham J. Hooley James E. Lynch Jenny Shepherd

Article information:

To cite this document:

Graham J. Hooley James E. Lynch Jenny Shepherd, (1990),"The Marketing Concept: Putting the Theory into Practice",
European Journal of Marketing, Vol. 24 Iss 9 pp. 7 - 24

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