6 PowerofDigitalMarketing
6 PowerofDigitalMarketing
Learning Objectives:
Description:
Digital Marketing has become a buzzword of the modern day internet, but why is it so
important? Looking at facts we find how the world’s consumers are shifting towards digital media:
About 50% of the world is now an internet user and around 3 billion people are mobile phone internet
users; Same amount of people use social media each month. If the consumers are now digitally present,
marketing needs to be there as well. Digital Marketing is beneficial over traditional marketing because it
reaches more people, is more personal, allows more engagement from the customer, allows innovative
communications, is important for online sales, and reduces costs immensely.
Further Reading:
https://www.adbot.in/5-advantages-of-digital-marketing-in-the-present-scenario/
https://www.demandsignals.com/content/benefits-of-digital-marketing/