SULEMAN DAWOOD

SCHOOL OF BUSINESS

EXECUTIVE
MBA
FALL 2020

LEAD
INSPIRE
TRANSFORM
 LEAD
INSPIRE
TRANSFORM
 1 EMBA
FALL 2020

MESSAGE FROM THE

PROGRAMME
DIRECTOR
Suleman Dawood School of Business (SDSB),
Pakistan’s first business school to achieve
accreditation by AACSB International—The Association
to Advance Collegiate Schools of Business (AACSB),
offers a uniquely designed Executive MBA (EMBA)
for mid-career executives aiming to advance their
managerial capability and take the next leap in their
career.

The Programme leverages the assemblage of top

business and management faculty members in the
country. Our faculty brings rigour from their world-
class research and relevance from their extensive
interaction with the industry. The EMBA candidates
bring diverse professional backgrounds and
experiences, which combined with a participant-
centred learning approach, pioneered by SDSB in
Pakistan, creates an intellectually challenging and
rewarding environment. This ecosystem at SDSB
stimulates and supports executives to harness their
full potential and prepares them for senior leadership
positions.

The EMBA provides executives an unparalleled

opportunity to be part of the most eminent graduate
programme in business education in the country while
building a lifelong association with LUMS.

DR. SHAKEEL SADIQ JAJJA

PROGRAMME DIRECTOR
SULEMAN DAWOOD SCHOOL OF BUSINESS
 EMBA
FALL 2020 02

WHY SDSB

SDSB is Pakistan’s first business school to achieve accreditation by AACSB International

—The Association to Advance Collegiate Schools of Business (AACSB). Since 1916, AACSB
has become a renowned global leader in assessing and evaluating business schools for
programme quality, relevance, impact, and overall educational services.

The rigorous accreditation process, which lasts several years, weighs performance
against 15 international standards. These standards include strategic management,
innovation, learning and teaching, professional engagement, and active participation of
students, faculty, and staff.

As a result, just five per cent of business schools in the world hold the AACSB
accreditation. SDSB is privileged to be one of the 856 AACSB accredited business schools
in the world; a testament to the quality of research and pedagogy that makes it stand out
not only in the region, but also around the world.

l The SDSB MBA is l LUMS is ranked l SDSB is a l Over 800

ranked among the top among the top Harvard case studies
25 MBA programmes 50 in Asia and Business have been
in Asia according to the top 200 Publishing indigenously
QS MBA Ranking Asia worldwide by content developed on
2020 and the top 250 QS Graduate partner. local industry
in the world by QS Employability challenges
Global MBA Ranking Rankings 2020. and trends.
2020.

THE EMBA EXPERIENCE

l Participants do not l Participants learn from l Work-life balance is
have to put their career the industry experience maintained with only
on hold to earn the of their cohort three courses in each
degree. peers, and practical module at a time.
experience through the
l Most EMBA participants Globalisation Module. l The entire Programme
advance their careers is spread over 22
during the Programme, l The solid, general months with classes
or upon graduation. management held on campus every
core courses help alternate Saturday and
l EMBA boasts faculty participants bring new Sunday to minimise
with strong industry ideas and skills to their required time out of the
linkages, who have workplace and put them office.
received global to work right away.
recognition for their
research. l This degree is an
excellent investment
in the future. It is also
a wise investment for
employers.
 03 EMBA
FALL 2020

EMBA
STUDENT
PROFILE
Designed for executives dedicated to
excellence and innovation, EMBA provides a
platform to network with influential industry
experts and high-achieving peers.

AGRICULTURE
AND TEXTILES TELECOM
ECONOMICS,
FINANCE
AND EDUCATION 5% 3%
10%

5%

ACADEMIC
BACKGROUND
51%
17%

9%
COMMERCE
BUSINESS
ADMINISTRATION ENGINEERING
COMPUTER AND
SOCIAL SCIENCES

AVERAGE AGE
34 YEARS

AVERAGE EXPERIENCE
11 YEARS
 EMBA
FALL 2020 4

THE EMBA
ADVANTAGE
Enriched by a Lifelong
Professional Community

LUMS connects you to the most

relevant industry leaders in Pakistan.
In the EMBA Programme, you learn
from faculty that has revolutionised
business practices in Pakistan
through their teaching and research.
You gain unparalleled access to
dynamic companies and leaders
in Pakistan and around the world.
You also leverage a 13,000+ strong
LUMS alumni network that impacts
the global marketplace. The EMBA
Programme also provides you with
a transformative experience without
disrupting your career.
05 EMBA
FALL 2020
 EMBA
FALL 2020 06

PROGRAMME
DESIGN
The Programme is spread over 22 months,
which includes 4 week-long sessions
(two week-long sessions in the first year,
one after the end of the first year during
summers for the Globalisation Module, and
the last week-long session at the end of the
second year for EMBA Project presentations)
and 36 weekends. The regular sessions are
held on alternate weekends every month.

The Programme is divided into the following

modules:
BUSINESS FUNDAMENTALS

MANAGING OPERATIONS
AND PEOPLE
COST, VALUE AND
INNOVATION MANAGEMENT
LAW AND ENTREPRENEURSHIP
MANAGING THE FUTURE

SUMMER ORIENTATION
PROGRAMME (SOP)
The SOP provides essential subject
knowledge needed to prepare you for the
challenges of competitive coursework and
Case Method of teaching. The SOP is not
graded but its successful completion is a
prerequisite for EMBA. The SOP prepares you
for regular EMBA classes by providing the
basic framework in the following modules:

BUSINESS MATHEMATICS

INTRODUCTION TO FINANCIAL
ACCOUNTING
INTERPERSONAL SKILLS
INTRODUCTION
TO THE CASE METHOD
 07 EMBAFALL 2020

PROGRAMME
STRUCTURE
The study weeks are spread as follows:

YEAR 1
Distance Learning Module 1
Harvard Business School Online Courses
JULY – AUGUST

SOP + Business Fundamentals

Module 1
AUGUST – NOVEMBER

Distance Learning
Module 2
NOVEMBER – DECEMBER

Managing Operations and People

Module 2
NOVEMBER – MARCH

Distance Learning
Module 3
MARCH – APRIL

Cost, Value and Innovation Management

Module 3
APRIL – JUNE

YEAR 2
Cross Cultural and Globalisation Module
SUMMER

Law and Entrepreneurship Module

Module 4
AUGUST – DECEMBER

Managing the Future

Module 5
JANUARY – APRIL

EMBA Project
OCTOBER – MAY
 EMBA
FALL 2020 08
 09 EMBA
FALL 2020

Distance
Learning
The EMBA participants have to stay
connected with the faculty through
distance learning while off-campus. This
connection is facilitated through the
Information Systems and Technology
Department at LUMS, which centrally
supports the LUMS Learning Management
System (LMS). The LMS allows each
participant a dedicated Academic Resource
Centre on the web. Participants have
access to several e-modules, course
related activities and resources. These
include course material, discussion boards
and online course assessment tools.

Programme
Courses
Online Courses
Financial Accounting
Spreadsheet Modelling
Quantitative Methods
Managerial Communications
Mathematics for Management
Finance

Core Courses
Understanding Financial Accounting
Problem-solving and Decision-making
Marketing Management
Managerial Economics
Operations and Supply Chain Management
Managing People
Managerial Finance
Innovation and Technology Management
Managerial Accounting and Control Systems
Business/Corporate Strategy
Business Law and Corporate Governance
Leading Organisations
Corporate Finance
Venture Creation and Corporate
Entrepreneurship
Islamic Ethics
 EMBA
FALL 2020 10

Executive MBA
Project
The EMBA project provides an
opportunity to apply classroom
learning to address an issue
of significant importance to
an organisation. The project is
approached as a management
consultancy assignment.

It requires you to explore key

facets of an issue and recommend
alternative solutions. It is a
challenging assignment, combining
decision-making ability, teamwork,
working under pressure and an
integrated approach towards
management. It measures your
ability to apply relevant theoretical
concepts, tools and techniques to
the organisational problem being
addressed. To the advantage of the
current employer and the EMBA
participant, the project is usually
identified by the current employer
(client) of the participant and a
faculty advisor is attached for
guidance and counselling.

Globalisation
Module
EMBA participants learn first-hand
about international business
practices, competitive markets, and
complex environments through the
Globalisation Module. Last year,
the EMBA class of 2020 visited San
Francisco Bay Area, aptly titled, the
Silicon Valley, to learn the ropes
of entrepreneurship from start-up
gurus. Naeem Zafar, who teaches
entrepreneurship at UC Berkeley
and Brown University and is also a
serial entrepreneur, having started
his own business at the age of 26,
was the instructor of the course.
 11 EMBAFALL 2020

COMMITTED TO
DIVERSE
PERSPECTIVES
Industry Perspective
The LUMS faculty has developed over 800
cases focusing on the Pakistani business
industry, which further builds on the local
perspective of the participants. SDSB is a
Harvard Business Publishing content partner,
contributing insightful and meaningful research
at a global level. Collaborative linkages with
international institutions add immense value to
the Programme.

ATIF ARIF
UNIT HEAD –
RECRUITMENT,
BANK OF PUNJAB
EMBA 2021
“I believe that the case
study methodology of
teaching employed in the
LUMS EMBA has been of
a significant advantage
to me as it improved and
sharpened my analytical
and interpersonal skills. I
encourage entrepreneurs
and dynamic individuals to
join the EMBA programme
to fill in the gaps they might
not have known about
previously.”
 EMBA
FALL 2020 12

ADVANTAGES FOR PARTNER/SPONSORING ORGANISATIONS

SPONSORING l Nestle Pakistan l Pakistan Air Force
ORGANISATIONS l Bulleh Shah Packaging (Pvt.) Ltd. l Lahore Electric Supply
l Jazz Company Ltd.
l SAP-Systems, Applications and Product l Honda Atlas Cars (Pakistan) Ltd.
l Improve your organisation’s l AIM Marketing l Afiniti
productivity, performance l Allied Bank Ltd. l USAID-Sustainable Energy for Pakistan
and profitability by increasing l Fatima Fertilizer Company Ltd. l Beaconhouse School System
the effectiveness of key l Punjab Information Technology Board l Coca-Cola Beverages
managers l MCB Islamic Bank Ltd. Pakistan Ltd.
l Retain and motivate high l FINCA Microfinance Bank Ltd. l First Women Bank Ltd.
achievers in your organisation l Engro Fertilizers Ltd. l Shell Pakistan
l Develop a pool of l Ericsson l Wateen Telecom Ltd.
sophisticated leaders who will l Treet Group of Companies l Mari Petroleum Company Ltd.
enable your organisation to l GE Power l METRO Cash and Carry Pakistan
take on global challenges l Bank Alfalah l Robert Bosch Middle East FZE-Pakistan
l Invest in employee l Bank of Punjab-TAQWA Islamic Banking Liaison Office
development l CNEEC Pakistan l Oil and Gas Development Company Ltd.
l Keep abreast of globally l Netsol l Hydromech Corporation
renowned practices and l Tetra Pak Pakistan l Sahar Atif Design Studio
the skill set required to l Pakistan Telecommunication Company Ltd. l Exceed Petroleum Private Ltd.
combat the challenges of an l Punjab Thermal Power (Pvt.) Ltd. l Shaukat Khanum Memorial Cancer
expanding business l Diamond Group of Industries Hospital and Research Centre
 13 EMBA FALL 2020

UMER GHUMMAN
HEAD MOBILE PHONE DIVISION
SAMSUNG ELECTRONICS
PAKISTAN LTD.
EMBA 2014
"At LUMS, I was able to
learn and challenge myself
and others in an interactive
environment. This came
through deep analysis, finding
solutions, stating my opinions
within a limited window of
time and then building on it to
establish my credibility."

BILAL AHMED KHAN

MANAGER DIGITAL
MARKETING AND SALES,
NETSOL
EMBA 2021
“I feel my decision to pursue
an Executive MBA at LUMS
has been an inspired one;
not just from an academic
point of view, but also from
an overall experiential
perspective. Being a
marketing professional with a
cross-industrial background,
it is absolutely refreshing to
see such an accomplished,
diverse and talented group of
individuals. From the structure
of the Programme to lively
class discussions, I can safely
say that LUMS EMBA is the
best one in Pakistan.”
 EMBA
FALL 2020 14

THE LUMS ECOSYSTEM

Your Lifelong Professional Network Gad and Birgit Rausing Library
LUMS is also a networking hub for its EMBA participants. As an The Library offers advanced systems and technologies for its
EMBA participant, you are constantly networking with students, users. It allows free and secure access to library catalogues and
alumni, the corporate world and senior faculty members. You its full text resources through a web interface called iPortal. It
will immediately have a strong connection with professionals also provides access to more than 35,000 online journals.
all over the world, including top executives at leading national
and international firms, successful entrepreneurs, community
leaders, and passionate industry volunteers. Access to Cutting Edge Research
The SDSB faculty engages in cutting edge research in all major
fields of business studies. This research benefits the larger
Engage with World-renowned public—especially managers, executives, entrepreneurs and
Faculty Members policymakers. These insights emerge from pioneering research
conducted by the SDSB faculty and is published in the world’s
You are encouraged to engage directly with 210 PhD faculty
members at LUMS, including research experts and industry leading academic journals and case hubs. Their teaching is
professionals. This provides a collaborative learning experience informed by the most practically relevant lessons from such
in which students and faculty draw upon their unique industry research. SDSB facilitates knowledge sharing and dialogue
experiences and perspectives. between the academia and the industry, thereby bringing LUMS
a step closer to its goal of creating synergy between theory and
practice.
A Training Ground for Leaders
The EMBA allows you to develop new leadership skills and
capabilities – changing the way you approach business
problems.
 15 EMBA FALL 2020

State-of-the-art Facilities The Health and Wellness Centre

EMBA participants have the option to avail accommodation facilities This Centre comprises a doctor and two staff members, beds for
at the Rausing Executive Development Centre (REDC) at the University patients, basic emergency equipment, basic medicines and an
for the term. Residence at the REDC is a single room accommodation active ambulance service. The facility is active 24 hours, 7 days
equipped with Subscriber Trunk Dialliang (STD)/Internationa a week and caters to all first aid medical situations on campus.
Subscriber Dialling (ISD) services along with computing facilities.
LUMS offers many on-campus dining choices such as the Executive ATM
Dining Hall and the Pepsi Dining Centre, which offer a diverse variety There are three ATM machines on campus, providing speedy
of meals and snacks at affordable prices. and safe access to cash 24/7.

Syed Maratib Ali Sports Complex and Superstore

the Coca-Cola Aquatic Centre The LUMS Superstore provides easy access to daily provisions
The Syed Maratib Ali Sports Complex offers an ideal including toiletries, groceries and stationery.
environment to carry out numerous sporting activities like
tennis, squash, gym, football, volleyball, cricket, basketball
etc. The latest addition to the University’s sports facilities is the Pharmacy
Coca-Cola Aquatic Centre, which is an international standard The campus Pharmacy offers a wide range of medicines and
indoor swimming pool built in line with FINA specifications (25 healthcare products, located on the first floor of the LUMS
metres length), operational throughout the year. Superstore.
 EMBA
FALL 2020 16
ADMISSION FINANCIAL
CRITERIA SUPPORT
Admission is purely merit-
based and rests solely on the
Work Experience MCB Student Personal
following criteria:
Applicants for the Executive Loan
MBA Programme must have Local EMBA applicants can
prior work experience. This also apply for the MCB
Academic Record experience demonstrates Student Personal Loan (SPL)
A minimum of sixteen (16) the candidate’s managerial Facility.
years of education leading to a track record and potential for Details of the loan can be
Master’s or Bachelor’s* degree success in senior positions. viewed at:
from a university recognised Evaluation is based on the https://financial-aid.lums.
by the Higher Education quantity and quality of the edu.pk/emba-loan-options
Commission (HEC), Pakistan. full-time work experience. The
candidates must have atleast
*Candidates holding only six (6) years of full-time work
Women Scholarship
a Bachelor's degree of less Fostering, celebrating and
experience with (4) four years
than four years duration will advancing women’s leadership
at a managerial level.
be required to produce an in business, a 50% tuition fee
equivalence certificate of 16 waiver will be awarded to all
years of education issued by
Complete Application admitted female students.
the HEC, Pakistan. Form and Supporting
Documents Sponsorship
Performance in Complete application form EMBA applicants are
(online) and supporting encouraged to discuss support
Admission Test documents should be options with their respective
Applicants are required
submitted by the stipulated organisations. In addition to
to take the Graduate
deadline. Minimum two (2) their consent to attend all
Management Admission Test
recommendation letters are the course modules, some
(GMAT) or Graduate Record
compulsory for applying to the companies also provide full
Examination (GRE) General or
EMBA Programme. or partial financial support to
NTS GAT (General) in order to
their qualified employees for
be considered for admission. this Programme.
Performance in
For details on GMAT/GRE Interview
(General) and NTS GAT Only shortlisted applicants will
(General), please visit be called for an interview.
www.mba.com or www.ets.
org or www.nts.org.pk NOTE
This is the minimum criteria
The deadline to take the GRE that applicants need to fulfil in
(General)/GMAT/NTS GAT order to be eligible to apply.
(General) is April 30, 2020. Fulfilment of this criteria does
not guarantee admission to
NOTE LUMS.
l GMAT/GRE (General) taken
more than five years before
the admission deadline will
not be considered valid.
l NTS GAT (General) taken
more than 2 years before
the admission deadline will
not be considered valid.
DATES TO
REMEMBER
Deadline to take GMAT/GRE
(General)/NTS GAT (General)
April 30, 2020
Deadline to submit
online admission application
May 5, 2020
5:00 pm (PKT)

Deadline to submit supporting

documents for admission
May 6, 2020

Admission decisions
June - July 2020
LUMS
DHA, LAHORE CANTT. 54792, LAHORE, PAKISTAN

+92 42 111 11 LUMS (5867) Ext. 2177

[email protected]
www.lums.edu.pk

AVERAGE EXPERIENCE
12 YEARS
LUMS/OOA/EMBA/ADMISSIONS/BROCHURE/11-19/V1

AVERAGE GMAT SCORE

480