Scribd
Upload
110 views

Individual Assignment E-Marketing July 2020

This document provides instructions for an individual assignment for an E-Marketing course at Universiti Kuala Lumpur Business School. Students are asked to discuss five reasons why it is important for an e-business model to create value and differentiate from competitors. The assignment is worth 10% of the overall course grade and is due on August 16, 2020. It must be in Times New Roman 12-point font, 1.5 spaced, and include proper APA referencing and graphics. Plagiarism will not be tolerated. The assignment will be graded based on quality of sources, analytical thinking, and persuasive arguments.

Uploaded by

Hafsah Ahmad najib
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
110 views

Individual Assignment E-Marketing July 2020

This document provides instructions for an individual assignment for an E-Marketing course at Universiti Kuala Lumpur Business School. Students are asked to discuss five reasons why it is important for an e-business model to create value and differentiate from competitors. The assignment is worth 10% of the overall course grade and is due on August 16, 2020. It must be in Times New Roman 12-point font, 1.5 spaced, and include proper APA referencing and graphics. Plagiarism will not be tolerated. The assignment will be graded based on quality of sources, analytical thinking, and persuasive arguments.

Uploaded by

Hafsah Ahmad najib
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 2

UNIVERSITI KUALA LUMPUR

BUSINESS SCHOOL

Name of Course E-MARKETING


Course Code ECB20403
Group ME20
Lecturer
Semester / Year July 2020
Due Date Sunday – 16 August 2020
Assessment INDIVIDUAL ASSIGNMENT / MID TERM ASSESSMENT
Weightage 10%
Front Page N/A

INDIVIDUAL ASSIGNMENT

QUESTION 1

Why it is important to have an e-business model that create value in a way it differentiate
from other competitors. Discuss FIVE (5) reasons with relevant examples.

Use the following format:


 Times New Roman – 12
 1.5 Spacing, Justify
 Provide graphics and images wherever necessary
 Use APA style references

** This is an individual assignment. This assignment contributes 10% of the overall course assessment.
ALL must be original work; PLAGIARISM will NOT be tolerated.

Do Your Best.

…………………………………………………………………………………………………………………….............

Page 1 of 2
MARKING RUBRICS

Excellent Average Below average


Criteria
(25-20 marks) (19- 10 marks) (9 – 0 marks)
Student provides
Student showing a
Quality use of numerous
sufficient number of
varied sources examples beyond
examples. However,
evaluated and the textbook and Unable to address the
student is unable to
validated sources, lecture notes. issue in the question
connect the theory in
accurate Showing an accordingly.
textbook with the
information. understanding of
current social and
current social and
business issues.
business issues.
Student showing Cut and paste from
excellent critical Student showing the textbook without
thinking and average critical making an authentic
Analytical thinking
reflection of thinking expected of opinion of the issue in
authentic a business student. the question.
situations
Student showing an
Student showing
average command of
good command of
English language. The
English language. Poor command of the
answers can be
Persuasive The students also English language. The
understood but lack
arguments must be able to answers lack of
the finesse in
show the clarity of clarity.
communicating the
thinking in writing
message to the
their answers.
examiner.

[25 marks]

Page 2 of 2

You might also like