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Soapnet Nick Jr. Qubo Universal Kids

Disney launched the Disney Junior channel in 2012 to target young children, competing with channels like Nick Jr. and featuring programming from Disney's existing preschool library and Disney movies. Disney Junior replaced the Soapnet channel as soap operas declined in popularity due to video on demand and DVRs. Soapnet ceased operations fully at the end of 2013 after some providers retained it temporarily. Additionally, the Playhouse Disney block on Disney Channel was rebranded as Disney Junior in 2011 and Playhouse Disney channels outside the US were also rebranded over two years.

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31 views

Soapnet Nick Jr. Qubo Universal Kids

Disney launched the Disney Junior channel in 2012 to target young children, competing with channels like Nick Jr. and featuring programming from Disney's existing preschool library and Disney movies. Disney Junior replaced the Soapnet channel as soap operas declined in popularity due to video on demand and DVRs. Soapnet ceased operations fully at the end of 2013 after some providers retained it temporarily. Additionally, the Playhouse Disney block on Disney Channel was rebranded as Disney Junior in 2011 and Playhouse Disney channels outside the US were also rebranded over two years.

Uploaded by

Lena Lisevici
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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On May 26, 2010, Disney-ABC Television Group announced the launch of a new digital cable

and satellite channel targeted for young children called Disney Junior, which debuted on March
23, 2012.[27] The Disney Junior channel – which like Disney Channel (though unlike Disney XD or
the channel Disney Junior replaced, Soapnet), is commercial-free – competes with other
preschooler-skewing cable channels such as Nick Jr., Qubo and Universal Kids.[47] The channel
features programs from Disney Channel's existing preschool programming library and movies
from the Walt Disney Pictures film library. Disney Junior took over the channel space held by
Soapnet – a Disney-owned cable channel featuring soap operas – due to that genre's decline in
popularity on broadcast television, and the growth of video on demand, online
streaming and digital video recorders, negating the need for a linear channel devoted to the soap
opera genre. An automated Soapnet feed continued to exist for providers that had not yet made
carriage agreements for Disney Junior (such as Dish Network) and those that have kept Soapnet
as part of their lineups while adding Disney Junior as an additional channel (such
as DirecTV and Cox Communications);[48][49] After a period during which cable providers unwilling
to drop the network immediately retained it to prevent subscriber cancellations, Soapnet ceased
full operations on December 31, 2013. [50]
The former Playhouse Disney block on Disney Channel was rebranded as Disney Junior on
February 14, 2011; the existing Playhouse Disney-branded channels and program blocks outside
the United States rebranded under the Disney Junior name over the next two years, concluding
with the rebranding of the Playhouse Disney block on Disney Channel Russia on September 1,
2013.[51] Disney-ABC Television Group previously planned to launch a domestic Playhouse Disney
Channel in the U.S. (which would have served the same target audience as Disney Junior) in
2001,[52] however, this planned network never launched, although dedicated Playhouse Disney
Channels did launch outside of the United States (including regions in Latin America and Afro-
Eurasia).

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