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Profile of The Keya Agro Process Limited: Chapter: Two

This document provides an overview of Keya Agro Process Limited (KAPL), a Bangladeshi agro-processing company established in 2012. It discusses KAPL's objectives of providing pure, affordable food products. The company aims to become the largest agro company in Bangladesh by ensuring access to quality food. It operates farms and factories with 65 employees. Strengths include owning farms for quality control and brand recognition, while weaknesses include lower capital and production capacity. The document performs a SWOT analysis and discusses opportunities such as expanding markets and threats like disease outbreaks.

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Mohiminul Islam
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149 views8 pages

Profile of The Keya Agro Process Limited: Chapter: Two

This document provides an overview of Keya Agro Process Limited (KAPL), a Bangladeshi agro-processing company established in 2012. It discusses KAPL's objectives of providing pure, affordable food products. The company aims to become the largest agro company in Bangladesh by ensuring access to quality food. It operates farms and factories with 65 employees. Strengths include owning farms for quality control and brand recognition, while weaknesses include lower capital and production capacity. The document performs a SWOT analysis and discusses opportunities such as expanding markets and threats like disease outbreaks.

Uploaded by

Mohiminul Islam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Chapter: Two

Profile of the Keya Agro Process


Limited

Page |6
2.1 Overview ofKeya Agro Process Limited
Keya Agro Process Limited (KAPL) is a self-depended, non-political and non-government
organization established on 9 February 2012 by the Md. Masum Pathan Managing Director of
Keya Agro Process Ltd. and Director of Keya Group.

Keya Agro Process Ltd. Started its journey by small stapes from 2008 but develop as a company
in 9 February 2012. At the first step of Keya Agro Process Ltd. was sold some vegetables about
310 Tk. And also some milk about 3 kg. Inside their factory. As it was found very useful, the
demand of KAPL products grew fast and which was not possible to meet customers demand
from small production.

The gradually,KAPL was trying to increase their production. When their milk production was
increased then they started thinking about the pure sweet production and selling to the factory
employee.

KAPL was trying to produce 100% pure milk and sweet, 100% organic vegetables and peoples
accept their products, because they don’t compromise in quality of their products.

Now Keya Agro Process Stand as a company and it has composed of 6 different sectors through
the hard work and dedication of the employees and blessings of people.

2.2 Objectives

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assist the pure foods for every bodies in very limited price and also try to decrease the
environmental stress by using organic fertilizer and planting the medicinal plants and undertake
various income generating to enhance the quality life intermesh of food, health and nutritious.

2.3 Corporate Governance

The supreme authority of Keya Agro Process Ltd. is General Body. It is composed of 7 members
from different sectors. The General Body is the highest policy and decision making body
members of Keya Agro Process Ltd.The Governing Body is responsible for the guidance of plan
and budget for the programs and projects to be implemented by the organization. The Governing
Body evaluates and monitors the implementation of policies, programs and projects through
various monitoring tools and visits to the project areas. The officer works as membersecretary of
both the Bodies

2.4 Historical Background

Bangladesh is primarily an agriculture depended economy. Agriculture is the single largest


producing sector of economy since it comprises about 30% of the country’s GDP and employing
around 60% of the total labor force. The performance of this sector has an overwhelming impact
on major macroeconomic objectives like employment generation, poverty alleviation, human
resources development and food security. Among the agriculture company Keya Agro
Processing Limited Company one of them in Bangladesh. Keya Agro Processing Limited
Company try to creating the values among the potential investment or new upcoming business,
beside this it mostly impacts in job increasing, removing the poverty and growth the nation
economy. Bangladesh is agriculture country for that government should focus in the agriculture
as well as taken some steps to development this side in Bangladesh.

2.5 Corporate information of the Keya Agro Processing Limited

Keya Agro Process Limited


Company Name Keya Agro Process Limited

Page |8
Status Non-government organization
Date of Establishment 9 February 2012
Country Bangladesh
Corporate Office Navana Tower,(14th Floor)
Suit-A,Plot#45
Gulshan-1,Dhaka-1212
Project Jarun,Konabari,Gazipur,Bangladesh.
Limited Company Managed by Board of Directors
Business Type Produce the Different of Agro Products
No of Employees 65
Annual Sales Ranges Significant Amount
Number of outlet 05
Phone +880-2-9897734,
+880-2-9897725,
+880-2-9897651.
E-mail [email protected]
Website www.keyagroupbd.com/keya-agro-process-ltd/

2.6 Missions
To grow into a sustainable agricultural and food products provider and partner, ensuring supply
sufficiency, high quality of farming and production operations, affordability of logistical
distribution and protection of the environment and natural resources.

2.7Visions
The vision of Keya Agro Process Ltd. is to become a largest agro company in Bangladesh by
ensuring that everyone has access to pure quality food at reasonable and affordable prices and
also enhance the health, food safety and quality of life of country people.

2.8Target

Page |9
We create and deliver solutions to help customer meet their goals. We provide value thought
products services and innovation. We measure success by consistent growth, Commitment to our
customer’s society a regarding employees experience and financial benefits to our shareholders.

2.9Hierarchy of Keya Agro Process Limited


The managing director is ownership and deal with entire organizational matters. The span of
control of Keya Agro Processing Limited is almost tall. In office the high officials control the
subordinates and subordinates are liable for the work as assigned individually by superior or
immediate boss.

The span of control of factory of Keya Agro Processing limited is given below-

2.10SWOT ofKeya Agro Processing Limited.

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SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of
planning and helps marketers to focus on key issues. SWOT stands for strengths,weaknesses,
opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and
threats are external factors. A strength is positive internal factor. A weaknesses is negative
internal factor. An opportunity is a positive external factor. Athreat is a negative external factor.
A company should aim to turn their turn weaknesses into strength, and their threats into
opportunities.

2.10.1 Strengths

i) Keya Agro Processing Limited has own farm for this reason it can maintain the
quality.
ii) Variety side investment in agriculture sector.
iii) Available Expert recruited in the Keya Agro Processing Limited Company.
iv) We focus on our customer demand.
v) Our product is available in the market with better quality.
vi) Strong brand Image
vii) Customer loyalty
viii) Skilled workers
ix) Believes in purity
x) Available natural resources

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2.10.2 Weaknesses

i) Lower capital invests in Keya Agro Processing Limited.


ii) Low production capacity.
iii) Less variety of product.
iv) Maintaining cost & Transportation cost is also high.
v) Distribution channel are poor.
vi) Less effort to attract new customer.
vii) Organizational offence.
viii) Centralize management structure.
ix) Lack of promotional activity.
x) Lack of new technology as well as method applies process.

2.10.3 Opportunities

i) New sector open related to agriculture.


ii) Increasing our customer.
iii) Trained salesman.
iv) Potential buyers in the market.
v) Increasing the job sector in project sector.
vi) Grab Bangladeshi market.
vii) Increasing the distribution channel advance.
viii) Health conscious (Tips,campaigns,event on special day)

2.10.4 Threats

i) Outbreak of diseases or epidemic can seriously affect business.


ii) If supply is high, the price is increasing.
iii) Low prices among the competitors.
iv) Many competitors established in market now.
v) Political unrest of country hampers the availability of raw materials in factory and
finished product to market.

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