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CONCLUSION

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29 views

CONCLUSION

Uploaded by

Darius Delacruz
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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CONCLUSION

The Japanese consumer market is very attractive to both domestic and foreign companies because of its
tremendous potential. Yet despite its importance, the Japanese market has been characterized as an
enigma to most foreign observers (Fields, Katahira, Wind, & Gunther, 2000), and it has even been
suggested that it “is the most difficult market in the world in which to succeed” (Ariga, 1990, p. 91).

Data from an assortment of sources must be considered to comprehend consumer conduct.


Notwithstanding different mental factors, specialists need to take care of a bunch of extraordinary
social/cultural elements that work in a specific setting.

When managing generally dissimilar societies, consumers may behave sufficiently differently to
necessitate the adaptation of theories developed solely in one cultural context (Schütte and Ciarlante,
1998). Triandis (1990) brought up that practically the entirety of the exact mental discoveries have been
gathered from individualistic societies.

Individuals' conduct is extraordinarily impacted by different psychosociological components, and


consumption-related conduct is no exemption. It is basic to understand that lone a portion of the
variance can be clarified by the factors discussed.

Dynamic nature of Japanese society should not be ignored. In addition, in dealing with various societal
factors that affect Japanese consumer behavior, certain generalizations were made. This should not be
construed to imply lack of diversity and individual differences among the Japanese. Consumer behavior
in Japan differs from that in other societies in various dimensions. In addition to universals, there are
some unique factors that should be considered in order to understand Japanese consumer behavior, as,
undoubtedly, another set of unique features should be considered for the study of any other society.
REFERENCE

Triandis, H. C. (1990). Cross-cultural studies of individualism and collectivism. In J. J. Berman

Schütte, H., & Ciarlante, D. (1998). Consumer behaviour in Asia. Basingstoke: Macmillan

Triandis, H. C. (1989). The self and social behavior in differing cultural contexts. Psychological Review,
96, 506–520.

Kato, H., & Kato, J. S. (1992). Understanding and working with the Japanese business world. Englewood
Cliffs, NJ: Prentice-Hall.

Hofstede, G. (1980). Culture’s consequences: International differences in work-related values. Beverly


Hills: Sage.

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