Digital Marketing Course Outline

SHIKHBE SHOBAI

Understanding Marketing Process.

Class- 01 Digital Marketing Overview Why Digital Marketing wins over traditional Marketing?
Understanding Digital Marketing Process
Creating initial digital marketing plan
Content management
Class- 02 Strategy SWOT analysis
Target group analysis
Assignment: Make Your own Digital Strategy
SEO Basic
How Keywords and SEO works
Class- 03 SEO Overview
SEO Opportunities
Tools and Resources
Brainstorming – Think and discuss them!
Google Suggest
Related Searches
Class- 04 Keyword Research
Google Keyword Planner
Keyword Tools
Assignment: Keyword Research
Meta Tags Optimization
Content Optimization
H1 to H6 Optimization
Class- 05 On Page Optimization Image Optimization
Interlink Optimization
Canonical Issue
Rich Snippet
Article and Blogs Writing
Quality Article
Class- 06 Articles & Blogging Readability
Plagiarism
Assignment: Writing Article
Wordpress CMS
Search engine (SEO) friendly website
Class- 07 Website & CMS
SEO Plugins installment
Page optimization practically
Page Load Speed Testing
Broken links and Navigation
Class- 08 Google Search Console robots.txt
XML Sitemap Creations
Assignment: Create Optimized Page
Backlink Creation
Class- 09 Backlinks Anchor Text and Keyword
Class- 09 Backlinks
Link Building
Google My Business
Google Map Listing
Class- 10 Local SEO
Local Citations
Assignment: Link Building
Finding Actual Competitors
Class- 11 Competitor Analysis Competiotor General Analysis
Competiotor On page and Backlink Analysis
Latest Updates & Ranking factors
Google Panda & Penguine
Class- 12 Google Updates and Ranking
SEO Periodic Table
Assignment: Finding Competitors
Purpose of website analytics
Class- 13 Digital Analytics Tools for website analytics
Installing Google Analytics
Google Tag Manager
How to use Google Tag Manager
Class- 14 Google Tag Manager
Implement Conversion Tracking
Assignment: Analytics Report
Google AdWords Introducion
Creating Ad Campaigns
Class- 15 Google Adwards
Creating Ads Unit & Ads
Bidding Strategy for CPC
Advertisement Daily/Monthly Budget
Keywords selection
Class- 16 PPC Paid Campaign Advertisement Target Location and Language
Payment & Billing Management
Assignment: Creating Adwords Campaign
Creating a Facebook page
Class- 17 Facebook page Optimization Visual identity of a Facebook page
Types of publications
Campaign Objective
Business Manager & Ads account
Class- 18 Facebook promotion strategy
Image Guideline: Canva & Text Overlay Tools
Assignment: Optimize Your Facebook Page
Facebook Ads
Class- 19 Facebook Ads Creating Facebook Ads
Ads Visibility
Social media profile creation
Generating backlink
Class- 20 Social Media Optimization
Sharing / Generate Post
Assignment: Create facebook campaign
Visual Social Media
Class- 21 Social Media Marketing - 01 Pinterest Marketing
Instagram Marketing
Linkedin Marketing
Class- 22 Social Media Marketing - 02
 Twitter Marketing
Class- 22 Social Media Marketing - 02
Other Social Media Marketing
Assignment: Social Media Channel Optimization
Video Creation Tools
Class- 23 Video Marketing Tools
Filmora Wondershare
Creating business accounts on YouTube
YouTube Advertising
Class- 24 Youtube Marketing
YouTube Analytics
Assignment: Youtube Channel
App Store Optimization (ASO)
Class- 25 App Marketing
In App Marketing
Bulk SMS
Class- 26 Mobile Marketing Others
Assignment: Mobile Marketing
Mailchimp
Class- 27 Email Marketing Platform
Email Lead
Email Ads & Template
Bulk Emailing
Class- 28 Email Campaign
Email Campaign
Assignment: Email Campaign
Introduction
Class- 29 Affiliate Marketing Registration and activation
Management
Google AdSense
Class- 30 Online Earning & Marketplace Online Marketplace : Upwork & Fiverr
Assignment: Marketplace profile Creation

Prepared By
M. Towfiqul Arafat Class Times
Digital Marketing Trainer Friday : 02:00 PM- 06:00 PM
SHIKHBE SHOBAI