Easy Funnel Start-Up Plan
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BintEasy Funnel Start-Up Plan
Uploaded by
BintThe Easy Funnel Start-Up Plan
Funnels can be overwhelming, I know. Truth is, they don’t need to be. You
can start with a very basic funnel to get something up and running...then
build on to it later.
I’m going to share a plan with you to start a very basic funnel.
I’ll show you what you need to build it and launch it.
Let’s start with the funnel steps. You really only need 4 funnel steps to
start collecting leads (building a list):
1. FB ad copy and image
2. An opt-in page for your free offer
3. Thank you page
4. An email delivering the free offer
I’m going to explain each of these steps shortly, but first what tech will you
need?
• Funnel building platform
• Document storage
• Email/CRM platform
• FB ads account
Let’s look at some choices for each of these:
Funnel building platform - my favorite is Clickfunnels. LeadPages is
good too. Start with one of these. You can use the templates they already
have created for you to set up your opt-in page and thank you page.
Document storage - you need a place to store the document that is your
free offer. Dropbox works. You can also use your media gallery in your
wordpress site if you already have one. Google Drive can work as well.
Wherever you store it - you’ll generate a download link. Use this link in
your email that delivers the free offer.
Email/CRM platform - you need a place that collects and keeps all of your
new leads’ email addresses. A platform like Active Campaign, Infusionsoft,
Aweber, Constant Contact, or Mailchimp will work. This allows you create
a form, add the form to your opt-in page, and collect email addresses.
You’ll write an email that says something like:
“Thank you for requesting my free offer. You can download it here.”
Add the download link to this email and set it up to trigger every time a new
email address is added.
FB Ads Account - You’ll need to run traffic to your funnel and the easiest
way to start this is with a basic FB ad. Make sure you have access to FB
Ads Manager. If you only have a personal FB page, you’ll need to set up a
business page to be able to run ads.
Now, let’s look at each step of the basic funnel:
1. FB Ad copy and image - below I’m sharing my FB ads formula, so
you can see how to write the ad copy. Create a basic image (like the
one below) using the FB ad template in Canva. Canva.com can be
used for free to create the image.
2. Opt-in page - this is the first page/step of your funnel in your funnel
building platform like Clickfunnels. Create a basic page with a
headline, image of your free offer, a few bullet points, and an opt-in
form. At the end of this document, I’ve included an example for you
to see.
3. Thank you page - After opting in for your free offer, people should
immediately see a thank you page that confirms you’ve received their
request. You can also add a download link here for the free offer.
4. Email - This is the email described above. This email should
automatically trigger when a new email address is added. The
download link will be in this email too. Having it on the thank you
page and in the email is a safe way to ensure people receive what
they have opted in for.
The next question I always get asked is how much does this cost?
That can vary considerably depending on which platforms you
choose. Here’s an example of one of the least expensive ways you can
launch this funnel:
FB ad spend: $5 a day budget
LeadPages (funnel builder): $25/month
PDF Storage like Dropbox: free
Email platform like Mailchimp: free
You can get started for as little as $25/mo with a FB ad spend budget of $5
per day (you don’t have to run this ad spend continuously, for example, you
can run for 10 days and assess).
This easy funnel start-up plan gets you going. Over time, you can increase
your ad spend, add a paid offer to your funnel, and create more emails to
engage your list.
Go launch a funnel!
Resources:
FB Ad Writing Formula
Step 1: Start off your ad copy with a question. For example: “How did I
take my business from 6 figures to multi 7 figures using videos and
webinars?”
or a statement, like: “I use this presentation template to get a steady flow of
clients in my business every single day.”
Or
“I built a 7-figure speaking business because I wanted to change peoples’
from the stage.”
Step 2: Mention your free offer, for example: “You can get this Presentation
Template for free, so you can be on your way to creating high converting
presentations in video, on webinars, or from the stage!”
Step 3: Think about the person you are writing to and tell your own story
that relates and shows the outcome. For example: “I get it, I used to really
struggle and was camera shy before doing videos, I didn't think they would
work, but the more I did it, the better I got, and the more people started to
buy my products online.”
Step 4: Give some tips. For example, “In order to create presentations
that get clients, you need these 3 things in your presentations: • Your story
• Your offer
• The call to action
Step 5: Enroll them in your mission. “We can make your presentations
convert together and by grabbing this Presentation Template, you are
joining the movement for taking action to build a 7-figure business.”
Example of FB ad image:
Example of opt-in page:
