Villafuerte,Jasper CrissenD.

3MKM-1

Internal Factor Analysis Summary (IFAS Table)

Internal Factors Weight Rating Weighted Comments

Score
Strengths        
This is obviously one of the
most important strong points
Strong Brand Image 0.15 4.0 0.6 of Toyota. Whenever people
look for cars, they search for
the brand name ‘Toyota,’
and that has kept them far
ahead of their competitors.
Toyota is giving serious
competition to its
High Production Capability 0.11 5.0 0.55 contemporaries on this point
as they have a high
production capacity of
producing cars.
Toyota is not only a car
manufacturing company, but
Advanced Technology 0.13 4.0 0.52 they are also considered as
an innovator. Their hi-fi
technology has introduced
hybrid cars in the market.
A Company needs skilled
and professional human
0.14 4.0 0.56 resource to grow bigger.
Toyota is blessed with huge
Strong Human Resource human power throughout the
world. They have invested in
getting resources, and the
return they get is big.
They have outlets, branch
companies, manufacturing
Global Supply Chain 0.13 5.0 0.65 factories around the world.
The strong and global supply
chain of Toyota is really one
of the greatest strengths of
this company.
   
Weaknesses  
 Toyota has suppliers around
the world; they have to
Dependence on Suppliers 0.7 2.0 0.14 depend on them. It makes
the production a bit sloth.

This happens due to large

vehicle recalls. Any type of
Negative Publicity 0.05 1.5 0.075 vehicle recalls affecting the
automaker, and Toyota is no
exception.
Toyota has developed green
vehicle technology, but it has
Not Grabbing Market 0.07 1.5 0.105 been failed in grabbing the
actual market where it would
be implemented accurately.
The global hierarchical
organizational structure
Hierarchy Organizational 0.10 2.0 0.2 prevents a lot of flexibility of
Structure the regional operations. The
hierarchy that is maintained at
the global level is quite tough
to handle when there is an
issue to solve.
Toyota had to make several
product recalls. while on the
Product Recalls 0.05 1.0 0.05 one hand it is a sign of
Toyota’s concern for quality
and driver safety, on the other
it can have a negative effect
on the brand’s image.
   
Total Scores 1 3.45