TALLER DE COPRESION DE LECTURA

APRENDICEZ:
DAYANA MARCELA ESTUPIÑAN

SERVICIO NACIONAL DE APRENDIZAJE SENA

aprendizaje de la Actividad de Proyecto 4, y conteste:

1. Match the Word with the corresponding meaning:

a. Supply C- Expensive

b. Demand B - Desire to buy any product

c. High price D- All people

d. Mass market E- The lifetime of goods and

services.

e. Life cycle A- Disposition to offer

products

2. According to the text, mention the things people take into account to

determine

the demand:

Purchasers are interested in satisfying their consumption regarding quality as the

most important factor.Likewise, the lead price has an effect on the potential

increase of the consumer´s final decision.

3. Write F for false or T for true

a. Production cost depends on Technology

F ( ) V ( x)
 b. As greater the expectations are, the lower will be the offer from the

companies.

F (x ) V ( )

c. One of the four Ps of marketing mix is Package

F ( x) V ( )

d. Price is the amount a customer pays for the product

F ( ) V (x )

e. Planning is to transform and develop marketing objectives to marketing

strategies

F ( ) V ( x)

4. Answer the following questions

A. What is Benchmarking?

Benchmarking is the procedure of determining who the best one is. It is an amount

of the quality of company’s products, policies, programs, tactics, etc., and their

contrast with

standard measurements, or similar amounts of others.

B. What is the process of Benchmarking?

1-Planning: It is the plan for running the benchmarking investigation.

2- Analysis: After analyzing the information, it obtains a basis for comparison.

3- Integration: Develop aims and incorporate them into the benchmarked process.
4- Action: It refers to the action plans necessary to achieve the objetives decided

in step 3.

It is, also, the continuous systematic process for evaluating the companies that are

recognized as best-in-class, for the following purposes:

• Establishing priorities, target, goals

• Developing product and process objectives

• Meeting or surprising industry best practices

C. Number the aspects to be taken into account in Benchmarking:

1-Product: It is the thing produced by labor or effort.

2- Price: It refers to the quantity of payment or compensation given by one party to

another in return for goods or services.

3- Sales systems: It is a set of principles, processes, strategies and tools that are

put into place to bring the company results day-in and day-out.

4- Payment systems: It is used for transferring money include debit cards, credit

cards, and e-commerce payment systems.

5- Advertising: It is a form of communication used to encourage or persuade an

audience to continue or take some new action.

6- Promotion: It refers to the communications with the public in an attempt to

influence them toward buying your products and/ or services.

7- Location: It is a place where something is or could be located.

8- Organization: It is a social unit of people systematically structured and

managed to meet a need or to pursue collective goals on a continuing basis.

determination of, angles, horizontal distances and areas on a map.

5. Write the vocabulary (20 words) from the reading, and make a Glossary:

Organize the words in alphabetic order and write the meaning of each word:

1-Advertising: It is a form of communication used to encourage or persuade an

audience to continue or take some new action.

2- aspects: Set of characteristics or circumstances with which a person or thing

appears

3- Analysis: After analyzing the information, it obtains a basis for comparison.

4- Action: It refers to the action plans necessary to achieve the objetives decided

in step 3.

5- Benchmarking: is the procedure of determining who the best one is. or is

presented to the eye or to the understanding.

6- Integration: Develop aims and incorporate them into the benchmarked process.

7- Location: It is a place where something is or could be located.

8- Marketing mix: Supply and demand are two essential aspects in the market.

Because the market is dynamic, marketing specialists use a variety of tools in

order to achieve the goals of the company through combination or mixture (mix).
These tools are known as the “Marketing Mix”, which refers to the kinds of

marketing variables

9- Organization: It is a social unit of people systematically structured and

managed to

10- Product: It is the thing produced by labor or effort.

11- Price: It refers to the quantity of payment or compensation given by one party

to another in return for goods or services.

12- Payment systems: It is used for transferring money include debit cards, credit

cards, and e-commerce payment systems.

13- Promotion: It refers to the communications with the public in an attempt to

influence them toward buying your products and/ or services.

meet a need or to pursue collective goals on a continuing basis.

14- Planimetry: It is the measurement of plane surfaces; for example, the

determination of, angles, horizontal distances and areas on a map.

15- Planning: It is the plan for running the benchmarking investigation.

16- Partner: The legal relationship between two parties, having specific rights and

responsibilities as a common company.

17- Passion: Emotion, feelings. The emotions as distinguished from reason, a

strong taste or devotion for some activity

18- People/prospect: A product focusing on a specific target market based on

demographic, geographic, psychographic and behavioral characteristics. Once the

target market is chosen, the company can develop its marketing strategies to

target this market.

companies are willing to offer, the same way, the cheaper the product is, the lower

the quantity supplied

20- Sales systems: It is a set of principles, processes, strategies and tools that

are put into place to bring the company results day-in and day-out.

6. Write a ten lines text that summarizes the topic of the activity

INGLES:

The previous activity tells us about the supply, demand, marketing mix and

Benchmarking, this knowledge is used in the market especially in the purchase and

sale of products and services, which helps us to know what processes are carried

out in a purchase or determine the factors that influence a purchase or sale. For

example, the marketing mix, which are the types of variables in marketing, such as

the product, the price, among others, we also acquire knowledge of how to improve

the statistics of our company through the benchmarking objectives, which tell us

that Let's investigate how other organizations achieve great performance in a

certain time, and use that information to improve our sales. In this activity it is clear

that the demand is the desire of a person to acquire a service or product and the

offer is the availability of a producer to offer a product for sale.