Managing Information Systems: Seventh Canadian Edition
Managing Information Systems: Seventh Canadian Edition
CHAPTER 7
Telecommunications, the Internet, and
Wireless Technology
• Convergence:
– Telephone networks and computer networks converging
into single digital network using Internet standards
• Broadband:
– More than 90% of Canadian Internet users have
broadband access
• Broadband wireless:
– Voice, data communication are increasingly taking place
over broadband wireless platforms
Continued …
• Client/server computing
• Distributed computing model
• Clients linked through network controlled by network
server computer
• Server sets rules of communication for network and
provides every client with an address so others can
find it on the network
• Has largely replaced centralized mainframe computing
• The Internet: largest implementation of client/server
computing
Continued …
• Packet switching
– Method of slicing digital messages into parcels (packets),
sending packets along different communication paths as
they become available, and then reassembling packets at
destination
– Packet switching more efficient use of network’s
communications capacity
Continued …
• Types of networks
– Local-area networks (LANs)
• Ethernet
• Client/server vs. peer-to-peer
– Wide-area networks (WANs)
– Metropolitan-area networks (MANs)
– Campus area networks (CANs)
• Search engines
– Started as simpler programs using keyword indexes
– Google improved indexing and created page ranking
system
• Mobile search: 20% of all searches in 2012
• Search engine marketing
– Major source of Internet advertising revenue
• Search engine optimization (SEO)
– Adjusting Web site and traffic to improve rankings in
search engine results
• Semantic search
– Anticipating what users are looking for rather than simply
returning millions of links
• Intelligent agent shopping bots
– Use intelligent agent software for searching Internet for
shopping information
• Wireless devices
• Cellular systems
• Cellular network and mobile wireless standards; web access
• Wireless Computer Networks and Internet Access
• Bluetooth (creates small personal area networks (PANs))
• Wi-Fi and wireless Internet access (set of standards);
communicate with wired LAN through access points
• Hotspots
• Benefits and concerns: makes Internet accessible, but may be
susceptible to interference
CHAPTER 7
Telecommunications, the Internet, and
Wireless Technology