Course Coverage For BA&A Exam
Course Coverage For BA&A Exam
7. Regional Cooperation Agreement among South East Countries RCEP stands for
(a) Regional Co-operative Economic Pact
(b) Regional Comprehensive Economic Partnership
(c) Regional Comprehensive Ecological Partnership
(d) Regional Comprehensive Economic Pact
8. Rohit Sharma equaled the record of hitting maximum Sixes in a Test Match of
(a) WasimAkram
(b) KapilDev
(c) JavedMiadand
(d) Sunil Gavaskar
13. The famous scene at Sholay was shot in a location in Madhya Pradesh at
(a) Chambal
(b) Bateshwar
(c) Morena
(d) Gwalior
16. OSCAR award for films are restricted to films produced in the previous year
(a) In English only
(b) In any country
(c) In any language with sub-title in English
(d) In USA & Europe only
17. Dada SahebPhalke was the producer / Director of the first film in Hindi
(e) Harishchandra
(a) Devdas
(b) Mother India
(c) Vikramaditya
18. The film which made the record of the longest continuous run in India
(a) Mughal-e-Azam
(b) Sholay
(c) Kismat
(d) Barsat
19. The Film-star who later became the Chief Minister of the state
(a) ShivajiGanesan
(b) Kamal Hasan
(c) Rajanikant
(d) M G Ramachandran
20. The latest Repo rate in %
(e) 5.15
(a) 5.40
(b) 5.25
(c) 6.40
21. The present ISRO Chairman
(f) K Sivan
(a) K Madhan Nair
(b) K Kasturirangan
(c) U R Rao
22. After amendments of Article 370, the capital of J & K (UT) will be in
(a) New Delhi
(b) Srinagar
(c) Srinagar & Jammu (Alternately)
(d) Srinagar & Jammu (Winter & Summer)
26. Among all awards for literature in India, the highest amount of money
(a) SahityaAcademi
(b) Jnanpith
(c) AnandaPuraskar
(d) Manorama Award
a) Milton
b) Maruti Suzuki
c) Brooke Bond
d) None of the above
2 Which car company’s advertisement as dowry gift created a controversy and was subsequently
withdrawn?
a) Maruti Suzuki
b) Premier Automobiles
c) Ford Motors
d) Volkswagen
3 Which Company received a backlash on its social media campaign on toxic masculinity?
a) Williamson Magor
b) Gillette
c) Leo Toys
d) All of the above
4 Which ecommerce company was selling footmats with Indian flag and became controversial?
a) Flipkart
b) Myntra
c) Amazon
d) All of the above
5 Which company created the controversial campaign “Shake it off like this earthquake”?
a) Myntra
b) Lenskart
c) Bausch and Lomb
d) None of the above
a) utm_medium
b) utm_campaign
c) utm_source
d) utm_tem
a) Computer programs
b) Search engines
c) Website hackers
d) Visitors who don’t buy
9 What does ROFO stand for?
a) Call to Acquisition
b) Call to Action
c) Concern to Action
d) None of the Above
a) Email marketing.
c) Print advert.
d) Viral marketing.
12 In the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional)
channel. This was known as:
a) Web 2.0.
b) Web 1.0.
c) Web publishing.
d) Static web.
13 An advertising model used in which advertisers pay their host only when their sponsored ad or link is
clicked, is called:
b) Contextual Advertising.
c) Digital Asset Optimization (DAO).
14 A method of marketing by electronic mail wherein the recipient of the message has consented to
receive it is called:
a) Search marketing.
b) Internet advertising.
15 ___________ is a form of digital marketing that describes the use of the social web and social media
(e.g. social networks, online communities, blogs or wikis) or any online collaborative technology for
marketing activities, be it sales, public relations, research, distribution or customer service.
16 Four elements that distinguish mobile marketing from traditional mass marketing are: scope of
audience, type and format of messages, ___________, and response tracking.
a) location-based targeting
b) wide coverage
c) mass distribution
17 This refers to branded software applications for mobile devices that consumers use to access added-
value information, customer service and/or entertainment where and when they want it:
a) WAP sites.
b) Apps.
c) IVR.
d) Viral
a) Opt-in email.
b) Consent marketing.
c) Spam.
d) Opt-out email.
19 A database of information that is maintained by human editors and lists websites by category and
subcategory with categorization is known as:
c) Apps.
d) SEO.
20 This attempts to improve rankings for relevant keywords in search results by improving a website's
structure and content:
a) SEM.
b) SEO.
c) SST.
d) SFA.
3. Union Home Minister Amit Shah flagged off Second _____ Express, from
New Delhi on 3 October.
A. Tejas Express
B. Vande Bharat Express
C. Shatabdi Express
D. Maharaja Express
4. Which of the state governments has launched ‘Mo Sarkar’ initiative for
making governance more people-centric?
A. Chattisgarh
B. Jharkhand
C. Odisha
D. Tripura
Q1) Which planet in our solar system has the highest number of moons?
A) Jupiter
B) Uranus
C) Neptune
D) Saturn
Q2) What is India’s rank in Global Competitiveness Index, 2019?
A) 55
B) 68
C) 75
D) 77
Q3) Indian Army had organised Veer Kutumb Rally in which of the
following states?
A) Arunachal Pradesh
B) Punjab
C) Jammu & Kashmir
D) Sikkim
Q6) Which of the following statement is/are wrong about Ganga Aamantran
Abhiyan?
I) Ministry of Jal Shakti has launched Ganga Aamantran Abhiyan Campaign
II) The campaign aims to promote River Rejuvenation and Water
Conservation on a large scale.
A) Only I
B) Only II
C) Both I & II
D) All are True
Q8) Which city will host the India International Cooperative Trade Fair?
A) New Delhi
B) Mumbai
C) Chennai
D) Pune
Q9) Name the state government that has launched “Farishte Dilli Ke
scheme”?
A) Uttar Pradesh
B) Uttarakhand
C) Punjab
D) New Delhi
Q10) The United States of America has named _____ for the 2019 Secretary
of State’s Award for Corporate Excellence (ACE).
A) Coca-Cola India
B) Nestlé India
C) PepsiCo India
D) Reliance Industries Limited
a) Best practices
b) Manufacturing process
c) Service delivery
d) None of the above
a) Mobile payments
b) Web based payments
c) E commerce
d) All of the above