11

MEDIA & INFORMATION

LITERACY
1st Semester – Module 3

SDO Taguig City and Pateros

Introductory Message
For the facilitator:

This module was collaboratively designed, developed and evaluated by the

Development and Quality Assurance Teams of SDO TAPAT to assist you in helping
the learners meet the standards set by the K to 12 Curriculum while overcoming
their personal, social, and economic constraints in schooling.

As a facilitator, you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to
manage their own learning. Furthermore, you are expected to encourage and assist
the learners as they do the tasks included in the module.

For the learner:

This module was designed to provide you with fun and meaningful opportunities
for guided and independent learning at your own pace and time. You will be
enabled to process the contents of the learning resource while being an active
learner.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of
the module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer Let’s Try before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your
answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.

We hope that through this material, you will experience meaningful learning
and gain deep understanding of the relevant competencies. You can do it!
 Let’s Learn
At the end of this topic the learner should be able to:
1. demonstrate an understanding of the historical background of media and
information; basic theories of media and information systems; and concepts of
ownership, control, and regulation of media.

Week
The Evolution of Traditional
3 to New Media

When Gutenberg disrupted the scribing industry in 1440, he created the

means for mass communication and paved the way for the Age of Enlightenment,
the Renaissance and the scientific revolution. However, he could never have
imagined the modern media landscape that we now inhabit.
While the printing press has benefited from improvements and technological
advances over the years, from mechanization to digital presses, the most drastic
innovation in publishing came with the advent of the World Wide Web. Where
Gutenberg had made the replication of content possible, the Web democratized the
distribution, lowering the barrier to the access of information further than ever
before. – Joshua Leigh
In its infancy the breadth of content and the distribution channels were
limited (remember the agonizing sluggishness of dial-up and the limited Geocities
content?). However, we are now at a point where the Web is instant, pervasive and
has more content than anyone could ever consume in a number of lifetimes. Yet
the publishing industry is still wrestling with some fundamental questions: How do
we profit from published content? How do we uphold quality and integrity amid a
tidal wave of user (and bot) generated content? How do we ensure that readers can
still have shared experiences rather than retreat into tailored, targeted,
personalized bubbles?
 Let’s Try
PRE ASSESSMENT

Activity 1

This is a picture of the maiden voyage or sinking of the RMS (Royal Mail Ship)
Titanic. Talk about this famous world event of April 14, 1912.

“If the Titanic sank somewhere in the Atlantic Ocean, how do you think the news reached people in
England and New York at that time?”

________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________

“If the Titanic sank today, in what format would people receive or read the news?”

________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
 Let’s Recall

Explain briefly.

1. What is the importance of responsible use of media and information?

Let’s Explore

Activity 2

What does the picture imply? Explain in a short paragraph.

___________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

Let’s Elaborate
 Evolution of Media
Engage the learners in a discussion on how media and information has evolved throughout
history.

FOUR AGES TO THE CLASS

Pre-Industrial Age (Before 1700s) - People discovered fire, developed paper from plants, and
forged weapons and tools with stone, bronze, copper and iron. Examples:
• Cave paintings (35,000 BC)
• Clay tablets in Mesopotamia (2400 BC)
• Papyrus in Egypt (2500 BC)
• Acta Diurna in Rome (130 BC)

Industrial Age (1700s-1930s) - People used the power of steam, developed machine tools,
established iron production, and the manufacturing of various products (including books through
the printing press).

Examples:

• Printing press for mass production (19th century)

• Newspaper- The London Gazette (1640)
• Typewriter (1800)Telephone (1876)
• Motion picture photography/projection (1890)
• Commercial motion pictures (1913)
• Motion picture with sound (1926)
• Telegraph
• Punch cards

Electronic Age (1930s-1980s) - The invention of the transistor ushered in the electronic age.
People harnessed the power of transistors that led to the transistor radio, electronic circuits, and
the early computers. In this age, long distance communication became more efficient.

Examples:

• Transistor Radio
Let’s Dig in
Activity 4
Complete the table below.

What How did they

Media Age How did they
medium or preserve or
/ share
material did store
Era information?
people use? information?

Pre-industrial
Age

Industrial Age

Electronic Age

Information Age

Let’s Remember
 Activity 5
How do your grandparents communicate during their younger years?
Interview them and share your output with a partner. Choose between the two of
you who will report or share your output in our virtual discussion!

How did
What they
How did
medium or preserve or
they share
material did store
information?
people use? information
?

Your
Grandparents

Your
classmate’s
grandparents
 Let’s Apply

Share in Pairs!
Activity 6
In (10) minutes, search and answer the following questions about The Internet of
Things (IoT):

• In your own words, define Internet of Things.

• What brought this theory about? (example: ideas, technology, another
theory)
• Do you like the concept of IoT ? Why or why not?
• In what situations do you encounter IoT in the Philippines?
• How do you think IoT will evolve and affect Filipino society in the next 3 to
5 years?
• What do you think is the relationship / cause and effect of IoT in media
and information literacy?
 Let’s Evaluate

Circle the letter of the correct answer.

1. People discovered fire and developed paper from plants. This is in what
age of the evolution of media?
a. pre-industrial age b. industrial age c. electronic age d. information age

2. It is characterized by internet that paved the way for faster communication and
the creation of social network.
a. pre-industrial age b. industrial age c. electronic age d. information age

3. People use the power of steam, developed machine tools, established iron-
production and the manufacturing of various products.
a. pre-industrial age b. industrial age c. electronic age d. information age

4. Electronic age is characterized by the invention of transistor that lasts from

____?
a. 1900s-2000s b. 1930s-1980s c. 1700s-1930s d. before 1700s

5. The following are media used in pre-industrial age EXCEPT...?

a. cave paintings b. papyrus c. metal printing press d. Acta Diurna

6. Which of the following statements is NOT true about pre-industrial age?

a. People have learned how to make tools out stones.
b. Paper is made out of papyrus.
c. China has the oldest newspaper which is the Dibao.
d. People used typewriter as tool for communication.

7. The following platforms signal the information age EXCEPT___?

a. television b. blogs c. you tube d. wearable technology
8. Which of the following statements is TRUE about industrial age?
a. People stored information through cave paintings.
b. The means of communication is through the use of electronic devices.
c. Books were published through printing press.
d. People used portable computer laptops.

9. The following are media used to share and store information during the
industrial age EXCEPT___?
a. mainframe computers such as IBM 704
b. newspaper- The London Gazette
c. telegraph
d. punch cards

10 Which of the following medium is used during the electronic age?

a. clay tablets
b. virtual relaity
c. cloud and big data
d. LCD projectors
 Let’s Extend

Using recyclable materials available at home, create models of inventions to

show “Evolution of Media / Timeline”. Discuss their impact on communication. See
example below.

2400BC ------------1876 -------------------1980 to present

Criteria

Rubric:

Needs
Fair Strong Excellent
Criteria Improvement
2 3 4
1
The project is
The project is The project is
submitted 2 The project is
Submission submitted very submitted on
days late one day late..
late. time.

The project is
The project is
The somewhat The projects is
somewhat
Visual Quality appearance is creative but detailed and
creative but
poor. not so very creative.
less colorful.
detailed.
The
It is cohesive
It is cohesive discussion is
It is poorly but not
Discussion but not cohesive and
discussed. comprehensive
detailed. comprehensiv
.
e or detailed.
It is
submitted It is complete
Not but seems to It lacks few and
Content
informative. be slightly components. satisfying.
incomplete.
 Development Team of the Module

Writer: Ronald F. Cagampan

Editor:

Language Evaluator: Sharon Q. Upano

Reviewer:

Dr. Noemi O. Bayle – Principal IV

Dr. Angela K. Alaman - Head Teacher IV

Illustrator: Arcee Mondragon

Layout Artist: Arcee Mondragon

Management Team: DR. MARGARITO B. MATERUM, SDS

DR. GEORGE P. TIZON, SGOD CHIEF

DR. ELERY G. QUINTIA, CID CHIEF

DR. VIRGINIA L. EBOÑA

For inquiries, please write or call:

Schools Division of Taguig City and Pateros, Upper Bicutan, Taguig City

Telefax: 8384251

Email: [email protected]