11

MEDIA & INFORMATION

LITERACY
1st Semester – Module 4

SDO Taguig City and Pateros

Introductory Message
For the facilitator:

This module was collaboratively designed, developed and evaluated by the

Development and Quality Assurance Teams of SDO TAPAT to assist you in helping
the learners meet the standards set by the K to 12 Curriculum while overcoming
their personal, social, and economic constraints in schooling.

As a facilitator, you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to
manage their own learning. Furthermore, you are expected to encourage and assist
the learners as they do the tasks included in the module.

For the learner:

This module was designed to provide you with fun and meaningful opportunities
for guided and independent learning at your own pace and time. You will be
enabled to process the contents of the learning resource while being an active
learner.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of
the module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer Let’s Try before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your
answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.

We hope that through this material, you will experience meaningful learning
and gain deep understanding of the relevant competencies. You can do it!
 Let’s Learn
At the end of this topic the learner should be able to:
1. demonstrate an understanding of how representations are constructed in diverse
media types and how they converged.

Week Types of Media their

4 Sources: Print, Broadcast,
New Media
Media and Information Literacy is described as broader literacy because it
has evolved and presented in different ways. Informations through texts and/or
other visuals are now seen in various platforms. Do you observe this, too? Can you
name some?
In this module the learners will be able to compare and contrast how one
particular issue or news is presented through the different types of media (print,
broadcast, online).

Let’s Try
PRE ASSESSMENT

Activity 1
Classify the terms in the word pool by writing them in the appropriate box below it.
You may add if you think more!

books, newspaper, television, Youtube, magazines, social network, radio,

memeography, newsletter, cellphone, journals, film/movie

Print Broadcast New Media

 Let’s Recall

Essay. Explain briefly.

1. Choose particular information you have read/heard/watched during

the quarantine and write a paragraph about it. What is/are your
insight about it?
2. Where did you read/hear/watch that? Do you think that kind of
information should be in that platform?
3. Do you think the platform or medium used is effective?

Let’s Explore

Activity 2
Do you know them? Who are they? Where do you see them? Name them and write
a sentence what can you say how they sprad information!

1. _____________________________________________________________________
_____________________________________________________________________
2. _____________________________________________________________________
_____________________________________________________________________
3. _____________________________________________________________________
_____________________________________________________________________
4. _____________________________________________________________________
_____________________________________________________________________
 Let’s Elaborate

Print, Broadcast, and Digital (New) Media

•Print Media - media consisting of paper and ink, reproduced in a printing
process that is traditionally mechanical.
•Broadcast Media - media such as radio and television that reach target
audiences using airwaves as the transmission medium.
•New Media - content organized and distributed on digital platforms.
Media Convergence Unlock the term Media Convergence using the following
definitions:
• The co-existence of traditional and new media.
• The co-existence of print media, broadcast media (radio and television), the
Internet, mobile phones, as well as others, allowing media content to flow across
various platforms.
• The ability to transform different kinds of media into digital code, which is then
accessible by a range of devices (ex. from the personal computer to the mobile
phone), thus creating a digital communication environment.

Different media personalities are now seen/heard/watched on different

platforms because we now in the information era where everything is easily
accessible.
Their influences differ because of different perspective from people with
different cultural background, different educational attainment, different
experiences. The awarenes differs because of media and information literacy
or of people who are misinformed or less informed.
Media can be influenced by society or the society can be influenced by
media! This is true when the audience is not media and information literate
where they can be manipulated by what they see/hear/read on various
platforms.

We can see our facebook friends easily believe and spread news on
facebook and various social media platforms! Beware of them because fake
news kill! They can affect your mental health and may lead to depression!
Stop causing you or your socmed friends this!
Fact check! Identify the following:
• Reliability of information - Information is said to be reliable if it can
be verified and evaluated. Others refer to the trustworthiness of the source
in evaluating the reliability of information.
• Accuracy of information - Accuracy refers to the closeness of the
report to the actual data. Measurement of accuracy varies, depending on the
type of information being evaluated. Forecasts are said to be accurate if the
report is similar to the actual data. Financial information is considered
accurate if the values are correct, properly classified, and presented
• Value of information - Information is said to be of value if it aids the
user in making or improving decisions.
• Authority of the source - Much of the information we gather daily do
not come from a primary source but are passed on through secondary
sources such as writers, reporters, and the like. Sources with an
established expertise on the subject matter are considered as having sound
authority on the subject.
 • Timeliness - Reliability, accuracy, and value of information may vary
based on the time it was produced or acquired. While a piece of information
may have been found accurate, reliable, and valuable during the time it was
produced, it may become irrelevant and inaccurate with the passing of time
(thus making it less valuable). Other information may be timeless, proven to
be the same in reliability, accuracy, and value throughout history.

Where can we find valuable information?

LIBRARIES:
a. Types of libraries - Libraries are often classified in 4 groups,
namely: academic, public, school and special. These libraries may be either
digital or physical in form.
b. Skills in accessing information from libraries - Due to the wealth of
information in a library, it is important to know the following:
• The access tool to use
• How the information being accessed may be classified
• The depth of details required--some libraries provide only an
abstract of the topic
• More detailed information might require membership or some
conformity to set rules of the source (ex databases).
c. Characteristics of libraries in terms of reliability, accuracy and
value –
Libraries of published books are often considered highly reliable,
accurate, and valuable.
Books and documents from dominant sources are often peer reviewed.
ISSN or ISBN registration ensures that standards were followed in producing
these materials.

Internet:
a. Information found on the Internet
b. Characteristics of Internet information in terms of reliability,
accuracy, value, timeliness, and authority of the source
c. Realities of the Internet
 d. Information found on the Internet may be quite varied in form and
content. Thus, it is more difficult to determine its reliability and accuracy.
Accessing information on the Internet is easy, but requires more discipline
to check and validate. Factual and fictitious data are often merged together.
Sources always have to be validated.
Reliability of information.
a. Check the author. The author’s willingness to be identified is a good
indication of reliability.
b. Check the date of publication or of update. While the information
may be true, it may not be reliable if it is outdated and may have lost
relevance.
c. Check for citations. Reliable authors have the discipline of citing
sources of their information.
d. Check the domain or owner of the site or page. The domains .edu
and .gov are reserved for academic institutions and the government
respectively. Information from such sites are presented with caution and are
usually well-grounded. Site owners may have an agenda that affects the
manner by which information is presented.
e. Check the site design and the writing style. Credible sources take
time to make their information accessible and easy to comprehend.
Accuracy information.
a. Look for facts.
b. Cross-reference with other sources to check for consistency.
c. Determine the reason for writing and publishing the information.
Check if the author is objective or leaning heavily on a certain point
of view.
d. Check for advertising. Advertisers may use related information to
market their product.
Alternative media:
a. Current popular alternative media
b. Rise of alternative media and information.
c. Other alternative forms of communication and distribution have
become popular. These include social media, blogs, and flash mob
performances. These alternative forms provide greater freedom and
power to ordinary individuals and are a quicker way of distributing
information. The downside is that a lot of the information being
passed around is biased and inaccurate.
 Let’s Dig in

Activity 4
Using the matrix below, fill up the second and third columns!
Media Convergence in Platform Specific Example

Communication

Education

Advertisement /
Commercial

News

Entertainment

Activity 5
Search for five (5) famous/iconic personalities who have been featured in print,
broadcast and new media. Make a matrix that would contain (1) title of the media
product; (2) its creator; and (3) describe how each particular personality is being
described in a specific type of media.

Name TITLE OF THE HOW EACH PARTICULAR

MEDIA PERSONALITY IS BEING
DESCRIBED
 Let’s Remember

Answer what is being asked inside the box.

Activity 7
What are the types of What is Media How media personalities
Media? Convergence? can influence their
audience?

Let’s Apply

Activity 8
Choose a media personality or influencer that you admire the most. Describe why
he/she should be admired. What are his/her qualities? How accurate or reliable is
her information being shared?
 Let’s Evaluate

Identify the following.

________________1. What type of media is TV Patrol?

________________2. What type of media is... "Harry Potter Complete Series Boxed
Set Collection" ?
________________3. What type of media is.. "Media and Information Literacy
textbook"?
________________4. What type of media is... "Don't Let Me Down by The
Chainsmokers in Spotify"?
________________5. In this type of media, people relied on newspapers and
magazines to learn everything, from recipes and entertainment
news to important information about the country or the world.
________________6. In this type of media, contents are categorized and distributed
on digital platforms.
________________7. Media such as radio and television that reach target audiences
using airwaves as transmission medium.
________________8. Media consisting of paper and ink, reproduced in a printing
process.
________________9. Satellite is an example of what type of media?
________________10. Internet belongs to what type of media?

Enumerate the following!

11-13. What are the sources of information? Give three (3).

________________________________
________________________________
________________________________
14-15. What are the skills in determining accurate information?
_______________________________
_______________________________
 Let’s Extend

“Media can be influenced by society and can in turn inlfuense society!”

Using the quotation above, interpret it in different media. You can create an
essay in a blog, a video blog or vlog, a video presentation, a drawing, a recorded
podcast where you and your friend discuss via zoom, or a creative portfolio!

Criteria
Rubric:

Needs
Fair Strong Excellent
Criteria Improvement
2 3 4
1

The use of
The use of The use of The use of
graphic arts
graphic arts to graphic arts to graphic arts to
to present
present the present the present the
Appropriateness the message
message is message is message is
is acceptably
poorly satisfactorily suitable and
suitable.
executed. acceptable. on purpose.

There is no hint It is not very It is new but It is new and

Originality
of originality. new. less creative. novel.

The
The student It is cohesive
It is cohesive discussion is
did not create but not
Meanigfulness but not cohesive and
a detailed or comprehensive
detailed. comprehensiv
comprehensive. .
e or detailed.
It is
submitted It is complete
It is but seems to It lacks few and
Completeness
unfinished. be slightly components. satisfying.
incomplete.
 Development Team of the Module

Writer: Ronald F. Cagampan

Editor:

Language Evaluator: Sharon Q. Upano

Reviewer:

Dr. Noemi O. Bayle – Principal IV

Dr. Angela K. Alaman - Head Teacher IV

Illustrator: Arcee Mondragon

Layout Artist: Arcee Mondragon

Management Team: DR. MARGARITO B. MATERUM, SDS

DR. GEORGE P. TIZON, SGOD CHIEF

DR. ELERY G. QUINTIA, CID CHIEF

DR. VIRGINIA L. EBOÑA

For inquiries, please write or call:

Schools Division of Taguig City and Pateros, Upper Bicutan, Taguig City

Telefax: 8384251

Email: [email protected]