SCHOOL OF MANAGEMENT 

SEMESTER 2  ACADEMIC SESSION 2019/2020

NAME OF INSTRUCTOR : DR. ANEES JANEE BIN ALI
PROJECT TITLE : PROPOSAL TO START BUSINESS IN ENGLAND (UK)

SUBMISSION DATE: 8 MAY 2020

NAME : NUR SURIYATI BINTI SUDIN

IC NUMBER : 981202-12-5858

MATRIC NUMBER : 145025

SCHOOL : MANAGEMENT

SUBJECT : AOW356E INTERNATIONAL MANAGEMENT

MAJOR : ORGANIZATIONAL BEHAVIOUR

Declaration

“We admit that this report is the outcome of my own work. If found that I plagiarized, or copied

other people’s work, the respective lecturer has every 

right not to award any marks (i.e. a zero point) to me.”

1
 CONTENT
TITLE PAGE
1.0 Executive Summary 4
2.0 Introduction
1.1 Marrybrown 5
1.2 Malaysia
1.3 England (UK)
3.0 Hofstede Cultures Differences 13
4.0 How to Enter England (UK) 21
5.0 Human Resources Management in
England (UK) 23
6.0 The Do’s and Don’ts in England (UK) 24
7.0 Conclusion 26
8.0 Appendix 28
9.0 References 30

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ACKNOWLEDGEMENT

Assalamu’alaikum, firstly I would like to thank Allah S.W.T because I finally

completed my assignment. We are deeply indepted to our lecturer, Dr. Anees Janee bin Ali
who always helps me improving and give knowledges to assists us in finish my assignment as
well. Secondly I would also like to thank my and friends who helped me a lot in finalizing
this project within the limited time frame.

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1.0 EXECUTIVE SUMMARY

Marrybrown Restaurant is a Malaysian-based fast food chain. This restaurant is

originally from Malaysia. Founded in 1981, they now have more than 400 branches serving
Fried Chicken, Burgers, Seafood, BaseProducts rice, Noodles, Porridge, Finger Foods,
Desserts and Drinks. In the 1980s, Marrybrown became the first fast food chain for the
franchise of its business system in Malaysia. This is followed by many starting a franchise
business in Malaysia. It is a company focused on the production of local food products to be
introduced to regional and international markets and England is the leading country of
Marrybrown companies to start businesses in Europe. The purpose of this business abroad is
to expand Marrybrown's influence as a leading fast food company in Malaysia and other
Asian countries. Before starting a business in England we have studied some important
matters related to the country of England such as, the differences in cultural dimensions
between the two countries, the conditions for entering England and the do's and do'nts in
England. All of these have been provided and described in detail in this proposal.
Become a global food service organization
and brand worldwide.
Marrybrown Vision
We are committed to providing the best
quality fresh food prepared and delivered by
Marrybrown Mission
passionate employees who are extremely
proud to serve and delight our customers
with a truly great and effective dining
experience.

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2.0 INTRODUCTION

2.1 INTRODUCTION OF MARRYBROWN

Marrybrown is a company owned by Malaysians Lawrence and Nancy Liew. Started in 1981
in Johor Bharu, Marrybrown is the largest local fast food chain growing overseas.
Marrybrown is located in many countries and has over 200 branches in Malaysia and Asia
such as China, India, Sri Lanka, Saudi Arabia, Afghanistan, Australia, Cambodia, Indonesia,
Laos, Myanmar, Russia, Thailand, South Africa, Kuwait, Qatar, Bahrain, and will open in
Tanzania and Iran. Marrybrown has won several awards and has grown into a global fast food
chain organization and a well-known brand. Marrybrown is a franchise restaurant that
requires high capital to run a business. Marrybrown is seen just as well as McDonald’s and
other franchise companies where they produce their own high-quality snack products with
varying tastes. Their product already represents the difference between Marrybrown and
other fast-food franchise franchises. In Johor, Marrybrown has opened several branches
nationwide. Marrybrown companies need to track cultural changes to find new products that
consumers might want today. Changes to the informal environment have led to greater
demand for simpler, more accessible fast food. Marketers need to understand the culture of
each marketing and adapt their marketing strategies. Marrybrown is always looking for
opportunities to track cultural changes to find the latest product to suit the tastes of
consumers. There are 60 products of 9 sections manufactured by Marrybrown companies,
which are;

 Burger

 Cheesy Burger

 Chicken Burger

 Hotouch Burger

 Tower Burger

 Fish Burger

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 Ultimate Chicken

 Lucky Plate

 Cheesy Chicken

 Chick-A-Licious with Black Pepper Sauce

 Double Chicken Delight

 Local Delights

 Nasi Marrybrown

 Mi Kari MB

 Nasi Ayam MB

 Bubur Ayam MB

 Bubur Pedas

 Fish Meals

 Fish ‘n’ Chips

 Happy Sharing

 Buddy Meals

 Happy Combo

 Family Combo

 Kiddy Meals

 Chicken Burger

 Crispy Chicken

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  Chicken Nuggets

 Bubur Ayam

 Nasi Bowl

 Chick-O-Rice

 Nasi Kari Kapitan

 Side Orders

 MB Crispy Chicken

 Cheesy Wedges

 French Fries

 Roti Goreng

 Chick-A-Pops

 Chicken Nuggets

 Fish Nuggets

 Prawn Fingers

 Chicken Fillets

 Mashed Potato

 Vegetable Salad

 Mushroom Soup

 Fragnant Soup

 Beverages & Desserts

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 Coca-Cola

 Sprite

 Fanta Strawberry

 Fanta Grape

 Minute Maid Refresh Orange

 Heaven & Earth Iced Lemon Tea

 Iced MILO

 Float

 Drinking Water

 Nescafe Coffee

 Nescafe White Coffee

 Lipton Tea

 Nestea The Tarik

 Hot MILO

 Nestle Ice Cream

 Vanilla Softserve

 Chocolate Softserve

 Mix Softserve

 Sundae Chocolate

 Sundae Strawberry

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  Twist Smarties

 Twist Oreo

 Frozen Coca-Cola

To know the taste of the people, research on food products should always be done. This can
help Marrybrown create recipes that meet people's tastes. This method can ensure that
customers do not get tired of coming to Marrybrown and taking the same set of foods at all
times. In addition, the quality and ingredients of the food should also be renewed to enhance
the taste while retaining the taste of Marrybrown. This strategy will be done when starting a
business in European countries such as England.

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2.2 INTRODUCTION OF MALAYSIA

Malaysia is a multiracial country living in peace and prosperity. Three major races in
Malaysia are Malays, Chinese and Indians. Indonesia is the largest by forming 54% of the
population. Malays are people who are Muslims, Malay and Malay culture. The Malays have
a significant influence in politics in Malaysia. China represents 25% of Malaysia's population
and lives in major cities on the west coast of the peninsula. Most Chinese are Buddhist,
Taoist or Christian, speak Mandarin, Hokkien, Hakka, Cantonese or Teochew and are
dominant in economics. In addition, there are Sikhs, Seranias or Eurasians and other
bumiputera. Malay is the official language of Bahasa Malaysia, but English is widely used.
Sarawak's largest Bumiputera population is Iban with 600,000 people. They lived in long
houses, and settled along the Rajang and Lupar rivers. About 170, 000 people live in
southwestern Sarawak who are Bidayuh people. They used to be woodland collectors, lively,
and cultivate, but have now absorbed into modern Malaysian life. However, they remain the
lowest-earning ethnic group compared to other ethnic groups. However, the government
offers equal educational opportunities, and some of them now hold professional positions
such as doctors. Malaysia adopts a parliamentary democracy system under the rule of the
constitutional monarchy. Malaysia, led by His Majesty the Yang di-Pertuan Agong selected
from the nine sultans of the Malay states to serve for five years as Head of State and
Supreme. This system is based on the Westminster system because Malaysia is a former
British colony. The executive power is governed by a cabinet headed by the Prime Minister.
According to the Malaysian constitution, the Prime Minister must be a member of the House
of Representatives, who in the opinion of the Yang di-Pertuan Agong, presides over a. While
the cabinet is a member of parliament elected from the House of Representatives or the
House of Representatives. National Cultural Policy was introduced in 1970 in Malaysia,
emphasized the boost non-Malays into the Malay ethnic group. Malaysia adopts a bilateral
parliamentary system: the House of Representatives and the House of Representatives. The
National Assembly has 70 members elected for 3 years. Its members can be divided into two
groups: 26 members are elected by the state legislature to represent 13 states. The House of
Representatives has 222 members, each representing a constituency. Members are elected on
the basis of popular support through elections. Each member of the House of Representatives
holds the office for 5 years, after which a new election is held.

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 In terms of food, Malaysian food is diverse, from heavy foods like fat rice to light
snacks like cakes. This very influential language; French text only considered the text of the
official culture. Government control over the media is strong, and most media channels are
related to the government in some way. Malaysian cuisine reflects the ethnic make-up of its
population, and is defined by its diversity. Many Malaysian culture is influenced by the
region and surrounding countries such as the aspect of Malaysian cuisine, with a strong
influence of Malay, Sumatra, Java, Thailand, China and India. Mostly because Malaysia was
part of the ancient spice route. This dish is very similar to Singapore and Brunei, and also has
similarities to Philippine cuisine. Different states in Malaysia have different dishes, and often
Malaysian food is different from the original. Sometimes food from other cultures is
practiced by other nations. For example, a Chinese restaurant in Malaysia often provide
Malay dishes. Food from one culture is sometimes cooked using a style drawn from another.
This means that while many Malaysian dishes come from other cultures, they have ideas

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2.3 INTRODUCTION OF ENGLAND (UK)

Each country has its own culture in terms of lifestyle, thinking and nutrition. In this
task, the focus will be on England in terms of their nutrition culture. The people of England
focus on the quality of the product, not on the complexity of the recipe. This will give us the
opportunity to enjoy a very good and natural meal. They prefer simple cooking because they
want to emphasize the natural taste of food, rather than changing it. In the heyday of Great
Britain as a colonial power, English cuisine was greatly influenced by countries, especially
India. For example, an Anglo-Indian chicken dish - tikka masala - is considered a true
"national dish". The people of Great Britain have established a tradition of eating such foods
as breakfast at 7-8am, at 13-14 lunches, at 17:00 lunches, or just drinking tea, and at 19-00
full and tasty dinners. The morning in the United Kingdom begins with a traditional English
breakfast, including fried or crushed eggs, bacon, sausages, peanuts in tomato sauce, bread,
mushrooms and tomatoes. All of these are served on one plate. Also for breakfast, the British
prefer pastels, porridge, crushed eggs, boiled eggs, and cereals. They also drink strong coffee
or black tea with milk. Lunch in England is sandwiches with toppings, such as tuna with corn
and mayonnaise, ham with cheese, chicken with sauce, or eggs with mayonnaise. For dinner,
the people of England chose vegetable soup (traditional tomato), which complemented a slice
of bread with butter. The most popular dish in England is steak made from fresh beef from
various stages of roast. Steaks they will usually served with vegetables or potatoes.

In starting a business overseas, we chose England to open a Marrybrown branch for

the reason that London is one of the most populous counties in the European Union, and
occupies 12.5% of the entire United Kingdom population. The London metropolitan area is
the largest in Europe with an estimated population of around 12 million to 14 million.
London had the largest population of all the cities in the world from 1831 to 1925. In terms of
population, London was the 25th largest city and the 18th largest metropolitan area in the
world. It also ranks 4th in the world in terms of population of billionaires (US dollars).
London is one of the most expensive cities in the world, alongside Tokyo and Moscow. This
shows that most people in England have a high standard of living which is good economic
status that most people in England have. With such a huge population and living in luxury, I
took the opportunity to make a quick and high profit from the gain opening of the
Marrybrown branch in England as I knew they would be able to buy all kinds of foods and
that will be sale. In fact, Marrybrown will be England's favorite place to enjoy their taste as

12
they do at KFC and Mcdonald. Moreover, the taste of food between England and Malaysia is
very similar. From the findings, most of the Marrybrown products are suitable to the taste of
the people of England and this will potentially expand the Marrybrown branch in England
later. One example could be taken is, the people of England love to eat bread, beef and
chicken, fish, potatoes and vegetables. They also love to eat Fish and Chips as Marrybrown
provides them. This will convince me about starting a business in England.

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3.0 HOFSTEDE’S CULTURED DIMENSION COMPARISON

Culture is a mental program that influences the way people think and behave, collectively the
mental program of a group of people in a country is called national culture. (Hofstede, 1991).
The meaning of culture also comes from Kluckhohn (1991) who states that culture consists of
the thoughts, feelings, and reactions acquired and transmitted by symbols, forming a
distinctive achievement of human groups, including artifacts. Hofstede analyzed the cultures
of several nations and grouped them into several dimensions. The cultural dimensions
according to Hofstede (2001) are:

1. Power distance

this dimension shows how well members of an organization or institution or society have less
power, accepting that it is being distributed evenly. The most fundamental issue is how
society is facing such inequality. The cultural dimension that supports low power distance
tends to accept more democratic power relations. People in an organization or institution
relate to one another regardless of formalities. In contrast to countries that support large
power distances tend to use more authoritarian power relations based on formal structures or
specific hierarchical positions.

2. Individuality vs Collectivity (individualism vs collectivism)

this dimension represents the relationship between individuals and other groups. People who
are on the side of individuality are more concerned with individual rights and are less
concerned about their surroundings. Another characteristic of the individual community is
that they tend to only care for themselves and their immediate family. In contrast to the
collectivity side, individuals are members of a group that creates harmony with one another.
Society with a high degree of collectivity emphasizes on togetherness.

3. Masculinity vs Femininity

this dimension is related to the value of gender differences in society. The values on the side
of masculinity represent society's preference for achievement, high levels of heroism,
firmness, and appreciation for the success they have achieved. On the contrary, femininity
prefers cooperation, humility, and attention to quality of life. The use of the word “feminine
and masculine” refers to the gender differences that are generally masculine and women

14
appear to be patient and modest. In a business context, masculinity vs femininity is associated
with a “tough vs soft” culture.

4. Avoidance of uncertainty avoidance

This dimension explains the level of tolerance of members of society in terms of uncertainty
and ambiguity. The most fundamental issue in this dimension is “how do people deal with the
fact that the future will never be known: should we control the future or let it happen?” This
reflects the extent to which members of the organization or community seek to overcome
anxiety and reduce the uncertainty they may face. People with high cultural uncertainty
avoidance tend to be more emotional, rigid, and intolerant of deviant behaviors and ideas. On
the other hand, the cultural dimension of low uncertainty avoidance is much more relaxed in
accepting and dynamic in an often changing environment. People with low dimensions of
avoidance tend to be more tolerant of change.

5. Short term orientation vs long term normative orientation

in this dimension describes society's orientation to the future (long term) or past and present
society's (short term) orientation. Long term orientation is more important to the future by
honoring, working hard, working and saving for the future. On the contrary, short-term
oriented societies prefer to maintain their traditions and norms. In general, short-term
oriented societies do not have fast economic growth as developed countries do not have the
urge to adapt and change for a better life in the future.

6. Freedom vs Restraint (indulgence vs restrain)

this dimension describes the freedom of society to behave in a social environment.

Independent cultural dimensions or indulgence have the characteristics of a society that
values freedom of expression and expression. The indulgence community is surrounded by
positive emotions because there are not many rules they have to obey. On the other hand,
cultural dimensions that are restrictive or restrictive tend to be rigid and set in strict and strict
social norms. Generally, people in this cultural dimension lack the freedom of expression and
expression because their freedom is restricted by the prevailing norms. Not a few people are
unhappy and surrounded by negative emotions.

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 Hofstede's Dimensions Culture Comparison
100
90
80
70
60
50
40
30
20
10
0
Power Distance Individualism Masculinity Uncertainty Long Term Indulgence
Avoidance Orientation

Malaysia United Kingdom

HOFSTEDE CULTURE MALAYSIA ENGLAND (UK)

DOMENSIONS
(OWN COUNTRY) (HOST COUNTRY)
Power Distance Malaysia has a very high At 35%, Britain sits at the
score on this dimension of lower end of the PDI - a
100 marks. This means that society that believes that
the Malaysian community inequality among the people
accepts hierarchical orders should be minimized. In the
where everyone has a place UK, research shows that the
and no longer needs PD scale is lower among
justification. The hierarchy upper-class managers in
in the organization is seen as Britain than among the
a reflection of existing working class. The PDI
inequality, popular score at first seemed
centralization, subordinates incompatible with the robust
expect to be told what to do and historical British system
and ideal bosses are good and reflected one of the
autocrats. Challenges to tensions inherent in English
leadership are not well culture - between the
received. importance of the birth right
on the one hand and a deep-

16
 seated belief that where you
are born cannot limit how
far you can go in life. The
sense of fair play drives the
belief that people should be
treated the same way.
Individualism Malaysia, with a score of 26. The 89 UK score is one of
This means that the the Individualist's highest
Malaysian community is scores, beaten only by some
collectivistic. This cultural of the countries in which it
dimension is reflected in the was born, Australia and the
long-term responsibility of United States. English
the "members", whether people are very Individual
extended family or and individual people.
relationships. Loyalty to the Children are taught at an
collective culture is early age to think for
paramount and overrides themselves and to discover
many of the rules and what their unique purpose in
regulations of other life is and how they can
societies.Collectivistic contribute to society. The
societies erode and create path to happiness is through
strong relationships, where personal fulfillment. As
everyone is responsible for Britain's prosperity
their group members. In increased over the last
collectivistic society, decade, with wealth also
mistakes lead to shame and 'spreading the North', the
loss of face. The employer / much-discussed
employee relationship is phenomenon was the rise of
viewed in a moral sense what is seen as widespread
(such as family links), consumerism and the
recruitment and promotion strengthening of 'ME'
taking into account the culture.
working group.
Management is group

17
 management.
Masculinity A low score on the Feminine In 66, Britain was a very
dimension means that masculine-oriented society.
society has a concern for The main point of confusion
other people's circumstances for foreigners lies in the
and is focused on the quality apparent contradiction
of life. Quality of life is an between English culture of
indication of the stagnation simplicity and the opposite
of many people and a sign of of the value system driven
success is one of the by its underlying success in
hallmarks of the feminine culture. Critical to
cultural dimension. The understanding the British
issue here is what motivates can '' read between the lines
people, whether they want to '' What it says is not always
be the best (Masculine) or what it means. In contrast to
what you do (Feminine). Feminine culture such as
With a median score of 50, Indonesia countries, people
the preference for this in the UK live to work. They
dimension cannot be are very important at work
determined. because they have clear
ambitions.
Uncertainty Avoidance Malaysia scores 36 on this At 35 the UK has a low
dimension and therefore has score on Recognition of
a low priority to avoid Uncertainty which means
uncertainty. The low UAI that as a country they are
community maintains a very happy to wake up
more relaxed attitude where without knowing what they
more practice than bring today and they are
principles and rejection of happy to 'make it as they go'
norms are more acceptable. changing plans as new
In a society that exhibits low information comes to light.
UAI, people believe that no Being a low-income UAI,
rule is more than necessary the British are comfortable
and that if they are unclear in the dark - the term

18
 or mismanaged, they must 'exploding through' is the
be abolished or changed. English way of expressing
The tables are flexible, hard it. In general there are not so
work is done when many rules in English
necessary but not for its own society, but there they are
benefit. Accuracy and obeyed (the most famous of
timeliness do not come which is English love of
naturally, innovation is not queues that also relate to fair
seen as a threat. play values).
Long term orientation A low score of 41 in this Whereas the UK ranks 51 in
dimension means that this cultural dimension. This
Malaysia has a normative means that British culture is
culture. Such societies have hard to identify and cannot
strong fears and high fears be determined.
by establishing absolute
Truth; they are normative in
their thinking. They do not
want to change anything that
has been set by their
traditions and culture. They
respect tradition, a relatively
small tendency to save the
future, and a focus on quick
decisions.
Indulgence Malaysia's high score of 57 A high score of 69 indicates
shows that culture is one of that English culture is one of
the Indulgences. the most classified as
Communities classified in Indulgent. Communities
Indulgence's cultural classified in Indulgence's
dimension generally show a cultural dimension generally
willingness to realize show a willingness to realize
impulses and a desire to impulses and a desire to
enjoy life and a desire to enjoy life and a desire to
have fun. People like this have fun. People like this

19
 have a positive attitude and have a positive attitude and a
a tendency towards tendency towards optimism.
optimism. In addition, they In addition, they place
place higher interest rates in higher interest rates in their
their free time, acting as free time, acting as they like
they like and spending the and spending the money
money they want. they want.

Given the differences in cultural dimensions between Malaysia and England (UK),
there are several ways to address these differences in considering whether a proposed
business is appropriate in the host country.

1. Avoid cultural bias

Avoid Cultural bias. One of the major causes of cultural misconceptions that
managers make is ethnocentrism. Ethnocentrism is a view or attitude that believes that ethnic
groups or cultures are superior to other ethnic groups or cultures. This is a form of cultural
bias based on the belief that the cultural group itself is superior to others. International
business managers need to be aware of cultural biases that influence one's thinking or avoid
ethnocentrism in order to ignore the positive and beneficial aspects of other cultures. At the
same time, managers should develop cultural literacy to respect cultural diversity and to
respect cultural identity. Cultural literacy is a detailed knowledge of culture that enables one
to function effectively within it (Wild et al., 2008). Companies operating in the local market
and in working environments with multicultural workers should encourage sensitivity to
cross-cultural and multicultural communication. This is a critical step towards avoiding
cultural bias and overcoming ethnocentric reactions (Dong and Collaco, 2009).

2. Avoid cultural Stereotype

Cultural stereotyping is an assumption or generalization made about an individual

based on his or her own empirical criteria, for example, cultural assumptions about one's
gender, age, habits and behaviors. Stereotypes like these can affect our attitudes and
expectations when communicating with people from other cultures. Therefore, managers who
are directly involved in international business should develop business knowledge through
cross-cultural training and pay attention to significant sub-cultures within the country. This is

20
especially important in the work environment with friends and colleagues from other cultures
as well as in international business relationships. The table below presents the different types
of business intelligence that managers and executives need to learn in order to do business in
the global market.

Business Intelligence Form

FORM DESCRIPTION
Understanding and valuing oneself such as self-awareness, self-
Personal renewal, strong values and being flexible enough to recognize that
intelligence people from other cultures have different values and ethics.
Social intelligence Engaging and challenging others is like learning what to say non-
verbally, and learning to understand the environment, context and
situation.
Learn and build new things, build and rebuild, dispose of what
Business doesn't work, engage in problem solving, navigate through chaos and
Intelligence lead people through change.
Appreciate and capitalize on cultural differences, understand your
Cultural own cultural heritage, recognize your own strengths and weaknesses
intelligence and build relationships across cultures. Cultural literacy in
marketing, work attitudes, expatriates, and gender is important.

3. Understanding Business Culture and Practice

Understanding Business Culture and Practice. In addition to having a general

understanding of the historical and cultural background of a foreign country in dealing with a
company, it is important for managers to be aware of and sensitive to the important features
of the business culture. It is important for managers to not only have a general awareness of
other cultures but gain knowledge of specific details on how to handle themselves in a variety
of business situations. Some of the key guidelines needed to understand business practices
include appropriate behavior during conversations, business meetings and social gatherings
as well as physical appearance, including dress and facial expressions. Such cultural
awareness and knowledge are essential to the success of business.

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4.0 STARTING BUSINESS IN ENGLAND (UK)

1. 2-3 months for Internet research

Before making any decision, the company will make sure to do some research on the country
you want to reach. The law on how to run a business varies by country. The same goes with
industry. Some countries will incur significant expenses in starting a business, compared to
other countries. Now research can be done only at the fingertips. Google only and will get a
lot of answers. Spend a few days or weeks or months just researching because the more
information you get, the Marrybrown company will make the decision to start a business in
England. The company is also researching facilities provided by the UK government.

2. Study trips.

Once the information has been collected, the company will visit the country. Not once but
several times. This is where cost-cutting capabilities are very important. Researching online
can be very helpful, but coming to the country and keeping an eye on it will certainly give
you a different experience. Companies will also attend industry-related programs or expos to
understand what business rules are about to start. As companies conduct research online,
visits to target countries will be easier as Marrybrown's owners do not come empty-handed,
but with a mind full of information. The information obtained and visits to industry
programs / activities / expos / seminars will help the company owners to better understand the
industry in the country.

5. Time for decision

After researching and visiting, the company immediately did the analysis. It's time to make a
decision on starting a business in England. In order to launch the Marrybrown branch in
England, there are a number of rules set by the UK in starting a business especially for non-
UK citizens. Which are;

i. Companies need to think about visa position. Depending on your nationality, a

company may be required to apply for a work visa before starting a business in the
UK.

22
 ii. Apply for the correct visa if needed. If a company requires a visa, the company must
apply ahead of time. Level 1 (Entrepreneur) visas are usually accepted or denied
within three weeks, but companies can apply for up to three months before you apply.

iii. Consider the legal structure of the company's business. Once a company is legally
allowed to start a business in the UK, the company can go down to the veil. Assuming
the company already knows what to do in the business, the first step is for the
company to decide on the legal structure.

iv. Incorporate Marrybrown business if required. If the company decide to operate as a

limited company, Marrybrown company need to register with Companies House or
have an intermediary do so for Marrybrown.

v. Sign up for tax. Next, companies need to sign up for taxes. the company must register
the Corporation Tax if the company is incorporated, and the company must register as
a Taxpayer Self-Assessment with its Her Majesty’s Revenue and Customs (HMRC).

23
5.0 HUMAN RESOURCES MANAGEMENT IN ENGLAND (UK)

UK HR and employment law can be complicated and subject to subtle and not subtle
changes. This is because employment law evolved through decisions made in the
Employment Tribunal and also through Government policy. The UK's decision to leave the
European Union could result in significant changes to employment laws. In addition to
ensuring that a company complies with the law, it is important that all aspects of human
resources support a company in managing its most important resource (company staff).
Human resource policies and procedures set the tone for business and can have a significant
impact on employee attraction, engagement and retention. Paul Beare Limited works with
someone to ensure that a person's business is successful in all aspects, including those related
to UK human resource law. Our comprehensive support service has support in several areas
as follows:

i. Ensures appropriate inspections are provided when recruiting employees.

ii. Help with job descriptions, people specifications and draft ads.
iii. Guide to ad channels.
iv. Support on elections, short lists, and interviews.
v. Formulate employment contract and initial job offer letter.
vi. Preparation of employment contract under UK law.
vii. Advice on benefit packages and their implementation.
viii. Advice on UK work practices and how they differ from your home territory.

Once established in the UK, we also support you and your business by:

i. Design and implementation of policies and procedures, including the Employee

Handbook.
ii. Restructuring and redundancy processes.
iii. Acquisition and merger.
iv. Support you when problems arise, such as complaints and disciplinary matters.

Our advice and suggestions are there to support and cooperate with your existing Human
Resources department, if you have one, or with your senior management team and can
provide advice, guidance and support for all aspects of the employee lifecycle.

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6.0 DO’S AND DON’TS IN ENGLAND (UK)

7.1 DO’S IN ENGLAND (UK)

 Know the word 'cheers' commonly used instead of 'thank you' and 'goodbye'.
 Bring gifts for the host and hostess when they are served at someone's home. A bottle
of wine, a pack of chocolates or a bunch of flowers are all acceptable.
 Eat with a knife on the right and a fork on the left. The Englishman paid a lot of
attention to good table manners. Children are also expected to eat properly when
using knives and forks.
 As a sign of respect, wait until your host starts eating if you're a guest. It's not polite
to start eating before everyone is served unless your host says you don't have to wait.
 Chew and swallow all foods in the mouth before taking or drinking. Don't talk about
the food in your mouth. Always be grateful when you say something. It shows
appreciation.
 Cut a piece of bread before buttering it while eating the rolls. It's a great way to take
some butter from the butter dish with your bread knife and place it on your plate, then
slice the butter roll using this butter.
 Put a knife and fork together on your plate to let others know you are done eating.
 Stand in line for a turn, and wait patiently for your turn. 'Jump jumps' is a favorite.
 Say 'excuse me' if someone blocks your path and you want them out of your way.
 Cover your mouth with your hand when you are yawning or coughing.
 Say sorry if you accidentally met someone. They probably will, even if it's your fault.
This is a habit and can be seen as very funny by 'outsiders'.
 The UK community will be driving to the left of the road.
 Open the door to someone else. Both men and women continue to open the door to
each other. It depends on who enters through the door first.
 Stand to the right of the escalator as you travel through the tubes so that others can
pass from the left.
 Pay for drinks at the counter as you order at pubs and other bars. Buy back when a
new friend and someone buys a drink at the pub.
 Come out to the countryside and appreciate the unspoiled beauty of England.

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7.2 DON’TS IN ENGLAND (UK)

 Do not use your first name unless you are asked to. Use the last name with
appropriate courtesy titles such as "Mr", "Madam", "Ms" or academic or professional
title. Master titles are only available to those who have fought. You need to deal with
that person as Sir and his first name.
 Don't talk out loud in public. When in England trying to speak in a low tone of voice.
Speaking too loudly in public is sometimes considered offensive and embarrassing.
 Don't pick your nose in public. Use a handkerchief instead. Do not spit. Spitting on
the streets is considered very bad.
 Do not throw any trash or cigarettes on the floor in the street or anywhere.
 Look no further, Privacy is highly respected in the UK. It's not polite to look at
anyone in the public.
 Don't greet people with a kiss. Kiss is usually used between close friends and
relatives.
 Don't pass the wind in public. Go to a private place or place where people rarely go
and let it out. If you accidentally release the wind in the company say 'forgive me'.
 Don't be offended when you are called by different 'loving' names, such as dear,
honey, mate, love, man, child, son and so on. This is quite normal.
 Do not wear a hat in the building if you are a man. It's not polite for men to wear hats
in the house including restaurants and churches.
 Don't chew your mouth open. No one wants to see chewing food or hearing it being
chomped on. It's not polite to have your elbows on the table when you're eating.
 Do not eat knives when eating, nor lick or put your knife in your mouth.
 Don't ask personal or intimate questions like "How much do you earn?" "How much
are you heavy?" or "why aren't you married?" Respect the privacy of others.

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7.0 CONCLUSION

At the end of this topic, I am confident that the Marrybrown company plans to open a
business in England (UK) will be successful for several reasons. There are 8 marketing
impulses that influence the success of Marrybrown companies in terms of product, price,
distribution, promotion, economy, politics and culture. These indirect marketing
enhancements show the potential of a Marrybrown convenience store to be profitable and
viable compared to other stores. Based on the concept of products, Marrybrown snacks will
assume that consumers prefer high quality, versatile and high quality products. For example
by selling their products like burgers and fried chicken, they often make improvements to
their products. For example, now the burgers have been diversified and their creativity is
shaping the burger structure to encourage their users to try their products. Based on price-
based incentives, Marrybrown puts their products at affordable prices and is accessible to all
its users. Marrybrown has carried out a comprehensive review of the pricing process for each
new product being produced. Marrybrown has set prices for their products taking into
account consumer perception and customer capabilities. Offering a low price on products that
are indirectly stimulating consumers to get their product. In terms of distribution,
Marrybrown's products are only available at its outlets. Distribution is crucial to ensuring
consumers are aware of the existence of the Marrybrown company. By expanding the
franchise branch, consumers can enjoy the food provided by Marrybrown. However,
Marrybrown's branch is currently expanding to meet user demand. Customers can now find
Marrybrown products by visiting the restaurant around town. Through promotions made by
marketing management they are very stimulating to their own users. Through promotions run
by the media, consumers will be able to find out about Marrybrown's existence and the types
of fast food it provides. Consumers can learn about the new recipes that Marrybrown has to
offer and will be interested in tasting the fast food. A person's economic situation will
influence the consumer in the process of choice of goods. Marketers on behalf of
Marrybrown are sensitive to consumer income and will observe trends in personal income,
savings and interest rates. For example, if a user has more money to spend, then they may
choose to order fast food in Marrybrown which is more expensive but can still save money
and this will be done in England later. Marrybrown is always up to date with the latest
technology in improving the quality of their fast food. The ever-evolving technological flow
enables Marrybrown to constantly invent something new and expand existing recipes.
Through the use of more efficient technologies and machines, Marrybrown can reduce labor

27
force and save customers time when buying their products. This is important when starting a
business in developed countries especially in England. Lastly, culture is very important for
the success of a business. Culture is based on the desires and behaviors of a customer.
Through culture, human behavior is learned a lot. Each group or society has a cultural and
cultural influence on the buying behavior, it can have a huge difference between different
States. Marrybrown as a marketer needs to track cultural changes to find new products that
may be of interest. The change to the informal setting, has led to greater demand for simpler
and more accessible fast food. Marketers need to understand the culture of each marketing
and adapt their marketing strategies. Marrybrown is always looking for opportunities to track
cultural changes to find the latest product to suit the tastes of consumers. I'm sure
Marrybrown's products will be welcomed in England as almost all Marrybrown products
meet the tastes of the people in England. For example, they love to eat meat such as chicken
and fries and these are available at Marrybrown restaurants.

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8.0 APPENDIX

ENGLAND FOODS

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MARRYBROWN RESTAURANT

30
9.0 REFERENCES

1. https://marrybrown.com/meals#
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9. https://studymoose.com/marketing-plan-for-marrybrown-essay
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TURNITINdocx/?justUnlocked=1#/doc/qa
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OWN
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justUnlocked=1#/doc/qa
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business-a-guide-for-foreign-nationals-6/
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luar-negara/
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q=HMRC+MEANING&rlz=1C1CHWL_enMY850MY850&oq=HMRC+MEANING
&aqs=chrome..69i57j0l5.9652j0j4&sourceid=chrome&ie=UTF-8
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19. https://www.smallworldfs.com/en/blog/how-to-start-a-business-in-the-uk-if-you-are-
a-foreigner
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21. https://paulbeare.com/how-we-help/uk-hr-law/
22. https://www.traveltaboo.com/uk-travel-tips-dos-and-donts/
23. http://pengurusanmatrik.blogspot.com/2015/09/gelagat-pengguna.html

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24. https://www.marrybrownuae.com/about-us/

32