Question 1 of 21

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Optimization Score is made up of over 50 recommendations to optimize Search campaigns.

True

Question 2 of 21
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Which of the following factors wouldn't change an account's optimization score?

• Renaming campaigns

Question 3 of 21
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How does Google Ads generate responsive search ads?

• Google Ads mixes and matches headlines and description lines that have been provided

Question 4 of 21
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How many ads should be implemented per ad group?

• Three to five

Question 5 of 21
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Which are the three required parts of a text ad?

• Headline, description, and URL

Arrange the items below in order of hierarchy, beginning with the top level.

Account, campaign, ad group, ad

Question 7 of 21
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What is the key value proposition of Google Search campaigns?

• Show your ads when a customer is searching for your product or service

Question 8 of 21
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• Which part of a Search ad isn't automatically generated by Dynamic Search Ads?
• All of these are automatically generated
• Description line
•

Question 9 of 21
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Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?

Select All Correct Responses

• Someone searching for the term I want to buy a black shirt

• Someone searching for the term black button shirt

Question 10 of 21
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Advertising with Google Ads starts with creating campaigns based on your business objectives. Which
campaign type would you pick for each of the following scenarios?

Question 11 of 21
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How can Google Ads help you advance your business goals?

Select All Correct Responses

• All of the above

Question 12 of 21
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Match each autobidding strategy to the right campaign goal.

1. Conversions CPA
2. Visibility IMPRESSION
3. Revenue ROAS
4. Traffic CLICKS
•
Question 13 of 21
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Which of the following is a core benefit of Google Ads automated bidding?

• Auction-time bidding
Question 15 of 21
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Which ad extensions can serve automatically?

• Sitelink, callout, and structured snippets

Question 16 of 21
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Why do search ad extensions matter?

• They increase engagement and influence ad quality

Question 17 of 21
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If an advertiser doesn't want to add remarketing tags to a website, why would Customer Match be a
good fit for them?

• Customer Match relies on your own data instead of a remarketing tag

Question 18 of 21
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True or false? Affinity Audiences allows advertisers to reach people who’re actively researching and
intending to buy the products or services they offer.

• False

Question 19 of 21
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Which of the following can be customized with audience signals to make Search campaigns more
efficient?

• Keywords

Question 20 of 21
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What are the three main factors that determine ad quality?

• Expected clickthrough rate, landing page experience, and ad relevance

Question 21 of 21
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Which attributes describe a good landing page experience?

Select All Correct Responses

• Easy to navigate
• Relevant and original content
• Transparency about your business

Question 1 of 50
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What can the Performance Planner assist you with?

• To improve return on investment so you can drive more conversions within your target CPA
(cost-per-acquisition)

Question 2 of 50
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Ad extensions assist in providing users with which two things they want from their search experience?
(Choose two.)

Select All Correct Responses

• Information based on their moment

• Relevant information

Question 3 of 50
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Which Search Audience solution would assist you in finding new customers that share the behaviors and
characteristics of your remarketing audience segments?

• Similar Audiences for Search

Question 4 of 50
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Gina wants to be able to try out multiple combinations of headlines and descriptions in order to
optimize her results. Her marketing department suggests that she use responsive search ads.
What are two benefits Gina could derive from using responsive search ads? (Choose two.)

Select All Correct Responses

• Greater flexibility
• More relevance

Question 5 of 50
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What is a main benefit of using Search Audience solutions?

• They can help send the right message to the right customer with the right bid.

Question 6 of 50
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What two ad extension types can also be served as automated ad extensions? (Choose two.)

Select All Correct Responses

• Callout extension
• Sitelink extension

Question 7 of 50
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Why should your business use Performance Planner?

• It makes recommendations that are validated using machine learning.

Question 8 of 50
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Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page.

What type of automated bidding strategy is Siona using?

• Target impression share

Question 9 of 50
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Google Ads was constructed around three core principles, focused on helping businesses reach their
online potential. The first of these is relevance. Google Ads connects businesses with the right people at
the right time.

Upon which other principles was Google Ads built?

• Control and results

Question 10 of 50
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Mary is tasked with designing an advertising campaign for her company, an online pet food store and
app, and she's exploring different campaign options.

Which campaign types are available to her in Google Ads?

• Search, Display, Video, Shopping, and App

Question 11 of 50
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Lisa sells kitchen furniture through her website. While her sales are stable, she's concerned that they're
not keeping pace with those of other online furniture stores.

How can a Google Search campaign benefit Lisa's business?

• Her business will have a competitive presence with similar businesses during searches.

Question 12 of 50
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You'd like to improve an ad's perceived quality during an ad auction.

What aspect of the ad will be most beneficial for you to work on?

• Improving the navigability of the landing page.

Question 13 of 50
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Karen has evaluated her Google Search Ads campaign's optimization score after noticing that the
campaign's performance had slipped. The score is much lower than it was a month ago. She accepts an
optimization recommendation from the available list.

What will happen to her campaign's optimization score?

• It will improve the the end of the day.

 • It will gradually improve by the end of the week.
• It will improve by the end of the month.
• It will improve upon acceptance.

Question 14 of 50
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In-market audiences allow the opportunity to specifically identify what kind of user?

• Someone who is in the mindset to buy

Question 15 of 50
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When creating a text ad for the Search Network, advertisers will need to include three distinct
components. These include the headline and the URL.

What else must the advertiser include?

The description

Question 16 of 50
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Swee Yin's fashion-apparel department store runs a popular biannual sale on men's hats, with large
discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this
sale.

How can Google Search campaigns be tailored to promote her company's sales event? (Choose two.)

Select All Correct Responses

• By creating a new ad group for the sale.

• By setting campaign start/end dates.

Question 17 of 50
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You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is
to have more users click on the ad and ultimately visit your website.

What might increase the number of clicks your ad receives?

• Adding more specifics to the ad.

Question 18 of 50
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You've been tasked with marketing a new line of plumbing services, but you have a set budget you can't
exceed.

Why is Google Ads a viable option?

• Google Ads gives you control over your budget.

Question 19 of 50
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Ginger's working on creating her first Google Search Ad. She wants to create an inviting and relevant ad,
so potential customers will respond favorably.

To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.)

Select All Correct Responses

• includes a current promotion

• has a relevant headline

Question 20 of 50
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Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page,
he notices that his Google Search campaign has an optimization score of 75%.

What does this mean?

• The campaign could improve up to 25% by following the listed recommendations.

Question 21 of 50
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Jasmine is the director of marketing for a chain of clothing stores. She's been given a set budget and
needs to drive as many potential customers to her website as possible.

What automated bidding strategy should she use in her campaign?

• Maximize clicks

Question 22 of 50
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Singh's marketing company has created an enticing ad that receives many clicks.

What effect will the ad likely have on the Google Ads auction?

• The higher expected click-through rate will lead to a higher Ad Rank.

Question 23 of 50
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John's Plumbing prides itself on excellent customer service, especially during after-hours service calls.
They want to connect with people who need emergency plumbing services in the middle of the night.

Which criteria should John's Plumbing configure to meet this goal?

• Ad scheduling

Question 24 of 50
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Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services
online. She wants her ads to reach people actively looking for businesses similar to hers.

Which Google Ads campaign should Peggy use to make sure potential customers consider her services
and take action by booking house cleanings?

• Search

Question 25 of 50
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What's the primary benefit of using structured snippet extensions in your ads?

• Gives users specific information about what you're offering, before they visit your website.

Question 26 of 50
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What are two ways Dynamic Search Ads brings value to an advertising campaign? (Choose two.)

Select All Correct Responses

• It creates new ads automatically.

• It finds traffic an advertiser might miss.

Question 27 of 50
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Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a
Google Search ad for one of her products.

What might the user have been doing?

• Searching for related gardening information.

Question 28 of 50
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What is the minimum number of users a remarketing list must have before being used with a
Remarketing List for Search Ads campaign?

• 1,000 users

Question 29 of 50
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With Dynamic Search Ads, what does the advertiser provide?

• A list of web pages

uestion 30 of 50
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Laverne created her first Google Search campaign for her yoga school. She selects the Google Search
Network and by default, Google Search partners.

Which benefit will she gain by appearing on Google Search partners?

• Extends her reach to additional sites.

Question 31 of 50
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What can the Performance Planner recommend?

• Campaign-level Target CPA (cost-per-acquisition)

Question 32 of 50
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Sarah's Autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The
company's advertising manager decides to configure a broad matching type for the keyword
"automobile," in order to reach a broader group of potential visitors.
Which two user searches may generate the advertising manager's ad? (Choose two.)

Select All Correct Responses

• Car
• Automobile

Question 33 of 50
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As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click
and convert. He's considering using the two optional field paths in the URL component of the ad, but
needs to be certain his messaging will fit.

How many total characters can he use in each of these optional paths?

• Up to 15 characters in each

Question 34 of 50
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Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize
her Google Ads campaign results.

What's Google's recommendation about extensions?

• Use at least three extensions in each campaign or ad group.

Question 35 of 50
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You've seen great results from your Google Search campaigns when using Remarketing Lists for Search
Ads. How might you amplify those results?

• Use Similar Audiences to find new visitors for your site

Phrase match

Exact word, no additional

Question 37 of 50
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Trina is using automated bidding as part of her Google Ads Search bidding strategy.

Why might she prefer automated bidding?

 • Machine learning helps her set the appropriate bid for each and every auction.

Question 38 of 50
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Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of
your accounts. This score is used to help give you recommendations on how to optimize your Search Ads
campaigns.

What are two of the data sources that are used to calculate optimization recommendations? (Choose
two.)

Select All Correct Responses

• Industry data
• Account settings

Question 39 of 50
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Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step
should be on top.)

Segment, upload, translate, customize

Question 40 of 50
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You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the
ad rank of the ad so it gets more exposure.

What action should improve the ad relevance?

• Adding more negative keywords.

Question 41 of 50
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It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your
tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison.

Match each signal type with how it is demonstrated in this situation.

Question 42 of 50
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Which user type would the Google Ads system closely match as an Affinity audience?
 • Someone who has demonstrated a qualified interest in movies

Question 43 of 50
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What does adding callout extensions to your Google Search ads enable you to do?

• Highlight information about value-adding attributes of your business, products, or services.

Question 43 of 50
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What does adding callout extensions to your Google Search ads enable you to do?

• Highlight information about value-adding attributes of your business, products, or services.

Question 44 of 50
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Google Ads reviews saved text ads to ensure they meet advertising policies before being shown to users.

What criteria are reviewed by Google Ads?

• Content and formatting.

Question 45 of 50
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What is one way that Performance Planner helps businesses increase sales?

• By maximizing the number of conversions for a spend scenario

Question 46 of 50
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Jimmy sells televisions on his website. He notices he's getting traffic from searches for a brand he
doesn't carry, and sets up a negative keyword for that brand.

How does the negative keyword help Jimmy's advertising campaign?

• His ads won't be shown to users searching for the uncarried brand.

Question 47 of 50
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What's an example of an effective callout extension?

• Free returns

Question 48 of 50
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Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an
account? (Choose two.)

Select All Correct Responses

• Bids
• Budgets

Question 49 of 50
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Why is using the performance targets feature after utilizing the Performance Planner recommended?

• This practice allows you to monitor targets set in the Performance Planner and to receive alerts
and recommendations when a campaign is not on track.

Question 50 of 50
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Why does automating your bid vs. using manual bidding contribute to a successful Google Ads
campaign?

• If you don't bid efficiently, you could miss valuable conversions.

Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads.
They’re interested in trying ad extensions to see if they can increase the number of qualified leads they
receive.

In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?

• By providing users with relevant information up-front.

Sam’s new to Google Search Ads and worries he may not have the skills or time to run a successful ad
campaign.

Which two Dynamic Search Ads features will be of help to Sam? (Choose two.)

• Destination URLs are automatically kept up-to-date.

• Machine learning helps automatically find new keywords.

A water-sports company specializes in custom-made watercrafts and accessories.Their marketing
manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-
match modifier.

Which two searches may prompt the marketing manager’s ad? (Choose two.)

• Travel on a paddle ship

• A green boat paddle

What does Performance Planner automatically do?

• Forecasts how your current campaigns will perform in the future

Tara is using Search Audiences to reach her most valuable customers.

Which direct benefit might she obtain by using Search Audience?

• Delivering a customized message to the right user at the correct bid

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400
conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this
goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the
Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

• An investment of $9,600 to generate 1,600 conversions with a CPA of $6

While managing a successful Google Ads campaign, why would you choose automated bidding instead
of manual bidding?

• Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a
moving target that is challenging to reach at scale when using manual bidding

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an
online presence.
Which Google Ads campaign should Marisol use to show images of her products, advertise her
company’s online and local inventory of toys, and boost traffic to their website and local toy stores?

• Shopping

Carlton runs an adventure excursion company in South America. He’d like to increase the number of
people booking his tours.

Which activity will lead potential customers to Carlton’s company through Google Search ads?

• Researching South American holiday destinations online.

How is using non-last-click attribution conversions useful for Performance Planner forecasts?

• To allocate budgets that drive incremental conversions

Maria has been told that she should use the Performance Planner on a monthly basis.

Why should she do so?

• To react to ever-changing external factors

Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest
they create ad groups based on the cooking categories that appear on their website.

What will they need to create in their first Google Search Ad group? (Choose two.)

• Keyword list

• Default bid amount

Francine is advertising her company’s newest video-editing software and related products. She knows
that best practice is to create 3–5 ads in each of her Search Ad groups.

Why does Google make this recommendation?

• More ads in an ad group means more options for success in an auction.

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential
customers as possible to her website.
Which type of automated bidding strategy would be best for Priya’s campaign?

• Maximize clicks

You’re trying to improve an ad’s perceived quality so it performs better during an ad auction.

What change would have the least-positive impact to an ad’s quality?

• Raising the bid amount.

In-market audiences allow the opportunity to specifically identify what kind of user?

• Someone who is in the mindset to buy

You’re trying to improve an ad’s perceived quality so it performs better during an ad auction.

What change would have the least-positive impact to an ad’s quality?

• Raising the bid amount.

Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank
and performs better in the ad auction.

What change to Brenda’s ad might improve the Ad Rank?

• Adding seasonal messaging during the holiday season.

Which is required for an ad to be served to a user?

• The keywords must be relevant to the search term.

Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It
provides relevance by connecting advertisers with the right people at the right time. It provides results
by charging only when you get a click. How does Google Ads provide control?

• By giving advertisers control over the maximum they spend per month.
A golf enthusiast regularly watches instructional videos about golf, has recently searched for the best
golf clubs on Google.com, and has researched golf courses on Google Maps.

Which type of Search Audience solution would best reach this individual?

• Affinity Audience

What’s the maximum number of ad extensions that can show for a particular query or device at any
given time?

• 4

What content could be used for a structured snippet extension?

• Berlin, London, Paris, Singapore

Steven is an advertising executive at a large auto parts company. He uses his Google Ads
Recommendations page to help him with strategies to optimize his Google Search Ads campaigns.

One reason Steven values the optimization score is because it makes it possible for him to do what?

• Apply recommendations across multiple layers of his advertising strategy

Bob’s electronics company has quite a buzz around a new television they’re launching, called
UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob
decides to use broad match modifier in his Search Ads campaign with the keywords “television,”
“accessible,” and “voice.”

Which benefit does broad match modifier give Bob’s Search Ads campaign?

• Bob’s ad will appear if search terms contain at least all three of the keywords or variations of
those terms.

Which statement is true about serving relevant ad extensions?

• They encourage users to make more informed decisions and take action.

John’s company makes a great product and customers are happy with their purchases. Unfortunately,
few potential customers visit the company’s website.

What are two ways that responsive search ads could help John’s company reach more potential
customers? (Choose two.)
 • With multiple headline and description options, responsive ads can compete in more auctions
for a wider range of search terms.

• With lower costs-per-click, advertisers using responsive ads can afford to be in more daily
auctions.

Match these Search Audience solutions with the benefits they can bring to your campaigns.

1 Remarketing Lists for Search Ads To helpreachpeoplewho

haveengagedwithyourwebsiteorYouTubechannelin the past(1)

2 Detailed Demographics Toreachpeoplebasedonthelikelihoodoftheirmarital

status,education,parenting stage, and homeownership (2)

3 In-Market Audiences Todriveconsiderationamongpeoplewhoareactively researching theproductsor

services you offer(3)

4 Customer Match To upload your own data into Google Ads and reach custom segments
acrossdevices (4)