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This document contains prefaces for two textbooks - Principles of Management and Basics of Marketing. The Principles of Management preface introduces the book which was prepared for BBA, B.Com, and B.Com (Hons) degrees at Osmania University and other universities in Telangana. It is divided into five units as prescribed in the syllabus and uses lucid language. The Basics of Marketing preface presents the first edition of the book, which is a simple textbook covering all topics in the syllabus for Bachelor of Business Administration degrees. It is an adaptation of a popular Marketing textbook and was written keeping the syllabus and student requirements in mind. Feedback is requested to improve future

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s.lakshmi narasimham
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53 views

Preface New

This document contains prefaces for two textbooks - Principles of Management and Basics of Marketing. The Principles of Management preface introduces the book which was prepared for BBA, B.Com, and B.Com (Hons) degrees at Osmania University and other universities in Telangana. It is divided into five units as prescribed in the syllabus and uses lucid language. The Basics of Marketing preface presents the first edition of the book, which is a simple textbook covering all topics in the syllabus for Bachelor of Business Administration degrees. It is an adaptation of a popular Marketing textbook and was written keeping the syllabus and student requirements in mind. Feedback is requested to improve future

Uploaded by

s.lakshmi narasimham
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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https://www.geektonight.

com/business-economics-notes-pdf/

PREFACE

PRINCIPLES OF MANAGEMENT

It is a matter of great pleasure to put first a book titled “Principles of Management” prepared for
the degree of BBA , B.Com. and B.Com. (Hons.) of Osmania University and for All other Universities
in Telangana State w.e.f. the A.Y. 2020 -2021 . The book has been divided into Five Units as
prescribed in the syllabus. The language of the book is lucid and addresses the requirements of the
undergraduate students. We are assured that the book meets the requirements and expectations of
the teachers and students.I request the teachers, students and others to provide constructive
suggestions to improve further the contents and quality of this book.

BASICS OF MARKETING

PREFACE

It gives great pleasure to present the First Edition of the book on basics of Marketing to the students
of Bachelor of business administration. This book is a handy, simple textbook that covers all the
topics and the full syllabus prescribed by the osmania and other universities of telengana state
includes all the concepts, and provides suitable examples from the Indian market context.

This book is an adaptation of the popular book on basics of Marketing written by DR .S.LAKSHMI
NARASIMHAM and DR . MD AFROZ PASHA. and I am grateful to M/s. TATA PUBLICATIONS, for
giving me an opportunity to write the book, keeping in mind the Syllabus and the requirements of
the students.

I request the teachers, students and others to provide constructive suggestions to improve further
the contents and quality of this book.

AUTHOR

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