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Chirakkal Handloom Cluster

The document provides an overview of the Chirakkal handloom cluster in Kannur, Kerala, India. It discusses the history and present state of handlooms in Kerala and India. The Chirakkal cluster was established in 1936 and comprises 7 cooperative societies producing products like satin bedsheets, lungis, saris, and more. The organizational structure and production process are described, including dyeing and weaving. A list of products is provided along with specifications. Major sales periods are mentioned.

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659 views24 pages

Chirakkal Handloom Cluster

The document provides an overview of the Chirakkal handloom cluster in Kannur, Kerala, India. It discusses the history and present state of handlooms in Kerala and India. The Chirakkal cluster was established in 1936 and comprises 7 cooperative societies producing products like satin bedsheets, lungis, saris, and more. The organizational structure and production process are described, including dyeing and weaving. A list of products is provided along with specifications. Major sales periods are mentioned.

Uploaded by

MJ
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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CHIRAKKAL HANDLOOM CLUSTER

Group II
Contents
v Introduction

v State of Handloom in India

v Famous Handloom products of India

v History of Handloom in Kerala

v Present Scenario of Handloom

v Process Flow Chart

v Making Process

v Product List

v Overview of Cluster

v Organizational Structure

v Business Model
❖The handloom sector occupies a distinct and
unique place in the Indian economy, besides
being the largest generator of non-farm rural
employment. The handloom industry is largely
household based, carried out with labour

STATE OF ❖contributed by the entire family. It is dispersed,


spread across thousands of villages and towns in
HANDLOOM the country.
IN INDIA
❖Along with the artistry of weavers, the Indian
handloom industry demonstrates the richness
and diversity of Indian culture.
❖The sector, which employs about 4.3 million
people , is the second largest employment
provider for the rural population in India after
agriculture.
❖The sector accounts for 14.9% of the total cloth produced in the country (excluding wool, silk, hosiery
and khadi)and have the largest infrastructure with 2.3 million weaving looms.

❖The total handloom cloth production in India reached 6.7 billion sq. m in 2005- 06, registering a
growth rate of 2.3%.

❖ Handloom industry in India is best known for its distinctiveness, style, traditionalism and modern
technology.

❖ Each and every state in India has the capability of boasting innovative printing, weaving, embroidery
and designing trends.
❖Muslin of Chanderi

❖Silk brocades of Varanasi

❖Tie & dye products of Rajasthan


FAMOUS
❖Chintas of Machhlipatnam
HANDLOOM ❖Himroos of Hyderabad
PRODUCTS ❖Khes of Punjab
OF INDIA ❖Bottle designs of Assam & Manipur
❖Maheswari sarees of MP

❖Patola sarees of Baroda


HARYANA - Panipat & Rohtak
ANDHRA PRADESH - Adoni, Ammavari Kuppam,
Athimanjanpet, Bothala kuduru, Chirala,
PRODUCTION Dharmavaram, Eluru
CENTERS KERELA - Azhicode, Balaramapuram, Cochin,
Kannur, Kozhicode, Palghat &Trichur
TAMIL NADU - Arrupukottai, Anakaputhur, Arani,
Arokonam, Ayyampettai, Andipatt
❖over 4.3 million people directly involved in the
production
❖The handloom industry is the second-largest
employment provider for the rural population
in India after agriculture.
❖The industry has strong infrastructure, with
about 2.4 million looms of varied designs and
Current construction, indicating significant production
capacity
scenario of
❖The third handloom census (2010) clearly
Indian indicates that the handloom industry of India is
handloom not in a very healthy state.
Industry ❖The key indicators are alarmingly challenging
for sustainability of the handloom sector and
the change of mind set from traditional to
modernity is becoming so evident that the
handloom is likely to become a museum piece
of craft of the history in the near future
❖Decline rate of 7% per year in number of weavers, during the
past years is a clear indication of the sun-setting trend of the
handloom sector.

❖The third census shows a rise in the number of handloom


households, from 25 lakhs in the second census to 27.8 lakhs;
❖ an increase of about 11%. Of the total handloom
households, 87 % are rural and 13 % are urban

❖Cloth production using handloom has been displaying an


increasing trend over the years.

❖The aggregate cloth production by the handloom sector


stood at 8.01 billion square meters during the year 2016-17
registering 4.8% year-on-year growth.

❖Owing to the global downturn, cloth production by


handloom had declined in the years following 2008-09;
however since 2011-12, hand woven cloth production has
been increasing.

❖ The share of the handloom produced cloth in the total cloth


production during the year 2016-17 was estimated at 17.4%
❖LOW PRODUCTIVITY

▪Unorganized production

▪Low education

▪Outdated production methods

Challenges ❖INADEQUATE INPUTS


facing by ▪Lack of quality raw materials

the artisans ▪Lack of funding

▪Design inputs

❖INFORMATION ASYMMETY
❖FRAGMENTED VALUE CHAIN LACK OF MARKET
LINKAGES

❖LACK OF AN ENABLING ENVIRONMENT NEGLECT BY


CENTRAL AND STATE GOVERNMENTS
Handloom
History of
Kerala
❖ It was during the 15 th century, the
British, French and Portuguese
people visited Kerala. The things
like spices, ivory and the beauty
of handloom fabrics attracted
them.
❖ They began to purchase large
quantities of these products and
exported to their countries.
❖ The German people based at the
northern part of the present state
have established a mission called
‘Basal mission’ in 1829. The
mission paved the way for
changing the home production of
handloom fabrics to factory
system.
❖ After the British captured India, they took up and nourished the
handloom industry for their purpose.
❖ They started mechanical production of fabrics in their land.
❖ During the dawn of 20th century, the Sree Narayana movement
influenced Kerala society by changing the caste based culture
of toddy tapping by the Thiyya/Ezhava community and
prompting them to take up the employment in Handloom
industry.
❖ These changes also have its own mark in making the present
shape of Kerala handloom industry and resulted in the
production of various types of artistic handloom goods in
Kerala.
Process Flow of Kannur
Handloom Cluster
Raw Material

Dyeing

Warp/Weft Preparation for


spinning

Weaving

Inspection
Process of Making

Dyeing Weaving
Dyeing
Weaving
Preparatory process:

❖Bobbin Winding
Click to add text
❖Pirn winding
❖Weaver’s beam winding
❖Warping
❖The origin of traditional handloom industry in Kannur started in
between the 16th and 17th century by the ruler of Chirakkal,
Kannur

❖Kannur is commonly known as the ‘Manchester of Kerala’


because of quality and fame of Kannur handlooms. The Ministry
of Textiles has included Kannur, as one of the twenty four leading
textile centers of India.

OVERVIEW ❖Chirakkal cluster was the first society to be established in 1936.


it comprises of 7 co-operative societies which include Chirakkal
OF THE weavers, Mayyil weavers, Azhikkal weavers, Royal weavers,
Puzhathi weaver, Vanaja weavers and Palikunnu weavers.
CLUSTER ❖This society is famous for its Satin bed sheets which is on of its
kinds. Other products also include veshti, lungi, sareees, shirtings
etc.

❖The society showcases its products on platforms like handloom


expo Kannur and handloom Export Promotion Council.

❖Some of the products are also sold through Hanveev, an initiative


by the Kerala government to promote handlooms.
Organizational Structure
A. Clerk

1 secretary

B. Store
supervisor

Board of Directors

A. Yarn dyeing
A. Dyeing
master
B. Fabric dyeing
2 Technical
department
A. Winding & warping
B. Weaving
master
B. Weaving
Bath towel

Honeycomb towel

Double dhoti
Product List Kavi mundu
of Chirakkal
Cluster Lungi

Candy bedsheet

Pillow Cover

First quality bedsheet


Product specification
Towel Kavi mundu
Honey comb
Weave : Plain
Weave : honeycomb
Length : 1.8m & 2m
Dimension : 27” x 54”
Reed : 40s Width : 1.27m

Price : Rs100- Rs 300 Reed : 72s

Price : Rs375- Rs 500

Eeerzha thorthu
Weave : plain

Dimensions:

24”x48”, 30”x 60”, 16”x 24”

Reed : 40s
Lungi Double dhothi
Length :1.8m & 2m Weave :plain
Width : 1.21m Length :3.6m & 4m
Weave : plain Reed : 80s
Reed : 72s Price : Rs800 – Rs 900
Price : Rs 400-Rs500
Pillow cover
Weave : plain
Dimension : 18”x 27”
Candy Bedsheet Reed : 60s
Popular for its fresh colour palette Price : Rs150
Weave : plain
Length : 90” or 108” First quality bedsheet
Width : 48” , 60”, 72”, 90” Weave : satin weave, herringbone, twill &
diamond weave
Reed : 60s
❖ The major sales of this cluster happens during Onam,Vishu and Ramadan where the
organization offers 20% discount on all products.
❖ Weavers in this society are one of the best skilled and highly talented people. Its because
of their contribution that have made this cluster famous.
❖ The employment assurance scheme ensure that the weaver have work, thereby earning a
minimum of Rs 7500. weavers who produce above the standard level will earn double the
wage.
❖ Canteen( for food sold at subsidized rate of 1/3 rd rate of market price) and medical
facilities are made available for the workers. the children of the artisans are provided
with scholarship and the aged are given medical concessions. The pension age is 58.

But now, Chirakkal weaving society struggles to survive as the number of weavers are come
down drastically because of their low income level.
Clerk
Secretary
Store
Supervisor

Board of
Yarn Dyeing
Directors
Dyeing
Master
Fabric Dyeing
Technical
Department
Winding &
Warping
Weaving
Master Weaving
Click to add text

Business Model Canvas for Chirakkal Handloom Cluster


THANK YOU

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