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2142 Business Communication PDF

This document appears to be past exam questions for a Business Communication course from an MBA program. It contains 11 questions testing various concepts in business communication, including: 1) Defining communication and its importance in business. 2) Characteristics and process of communication. 3) Types of communication based on medium. 4) Effects of body language on communication. 5) Defining and importance of interpersonal communication. 6) Importance of grapevine communication and mass communication media. 7) Communication barriers and types of barriers. 8) Ways to overcome communication barriers. 9) Layouts of business letters. 10) Starting a presentation in meetings

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Abdul Momin Shaik
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70 views1 page

2142 Business Communication PDF

This document appears to be past exam questions for a Business Communication course from an MBA program. It contains 11 questions testing various concepts in business communication, including: 1) Defining communication and its importance in business. 2) Characteristics and process of communication. 3) Types of communication based on medium. 4) Effects of body language on communication. 5) Defining and importance of interpersonal communication. 6) Importance of grapevine communication and mass communication media. 7) Communication barriers and types of barriers. 8) Ways to overcome communication barriers. 9) Layouts of business letters. 10) Starting a presentation in meetings

Uploaded by

Abdul Momin Shaik
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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com

Code: 14E00106

MBA I Semester Regular Examinations February/March 2015


BUSINESS COMMUNICATION
(For students admitted in 2014 only)
Time: 3 hours Max. Marks: 60
All questions carry equal marks
*****
SECTION – A
Answer the following: (05 X 10 = 50 Marks)
1 What do you understand by communication? Why is it important in business communication?
(OR)
2 Explain the characteristics and process of communication.

3 On the basis of medium, what are the types of communication?


(OR)
4 Discuss the various aspects of body language that affect communication.

5 What do you understand by interpersonal communication? Why is it important?


(OR)
6

Q P
Write short notes on: (i) Importance of grapevine. (ii) Mass communication media.

What is communication barriers? What are the major types of barriers affecting communication?

P
(OR)
8 What are the ways to overcome communications barriers?

9 What are the different layouts of business letters?


(OR)
10 Discuss the ways in which someone can start a presentation in meetings.

SECTION – B
(Compulsory Question) 01 X 10 = 10 Marks
11 Case study:
As the head of marketing research team prepare a report informing the management about the
feasibility of launching a new brand laptops.

*****

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