LOVELY PROFESSIONAL UNIVERSITY

ACADEMIC TASK NO. 3

School of Business
Name of the faculty member: Dr. Pawan Kumar
Course Code: ECO515 Course Title: Managerial Economics
Class: MBA Term: Autumn Section: Q1650 Batch: 2016
Max. Marks: 30 Date of Submission: 7th November, 2016

S. Roll No Objectives of Topic Details Evaluation Parameters Expected Outcomes

No Academic
Activity
1 ALL To understand the A topic will be given to Every group has to give rating to the This Academic task has focus on
STUDENTS peers and assignment will be evaluated the following:
transition between 1) Helping students correlate
students, which could be based on the basis of rubric. Rubric will
concepts of economics
theory and identify broadly the source of data with real life situations.
on primary or secondary data
practical. collection, execution with correct tool 2) Enabling students to work
as a team
or both. Student will use the and arrive at managerial decision by
using appropriate reference from theory.
theory from text book or other A rubric for the same has been shared
which includes the following evaluation
resources to arrive at tangible parameters
1. Introduction (topic sentence)
answers.
(5marks)
2. Review of Literature (5marks)
3. Ideas , (5 marks)
4. Methodology (5 marks)
5. Data Analysis, Interpretation and
Conclusion (10 marks).
 EVALUATION PARAMTERS FOR WRITE UP

CATEGORY 1 2 3 4 5 Points
awarded
Introduction The topic The topic Introduces the The topic sentence Does not display
(topic sentence) sentence is an sentence is a paragraph. It does not introduce an understanding
(5marks) excellent good introduction does not the paragraph. of the topic. Not
introduction to to the paragraph. introduce the (2) in line with the
the paragraph. It It may too broad topic very well topic. (1)
tells the main or have a detail and it includes
idea and gives included. (4) too many
the big picture details. (3)
(5)
Review of Student makes Student makes a Student makes Student makes many Student makes
Literature no errors in couple of errors several errors in errors in review of more than ten
(5marks) review of in review of review of literature that are errors in review
literature that literature that are literature that grade level of literature that
are grade level grade level are grade level appropriate.(2) are grade level
appropriate(5) appropriate.(4) appropriate(3) appropriate.(1)

Ideas The topic has Student knows Student uses just the Information is
(5 marks) been discussed The topic has the subject but facts to relay gathered from
from different been discussed not related it thoughts. There is electronic sources
angles and properly and with different not much of the but the student
student has student has a angles (3) student's own does not know its
given excellent good grasp of the personality in the relevance and
grasp of the subject. (4) writing (2) importance (1)
topic. (5)
Methodology The The methodology Introduces the The methodology is The methodology
(5 marks) methodology used is methodology somewhat related is least related
used is highly moderately part but didn’t with the topic (2) with the topic (1)
relevant and relevant and relate much (3)
does not contain contains couple
any errors (5) of errors (4)
Data analysis , Student has Student has Student has Student has analyzed Student has
interpretation analyzed and analyzed and analyzed and and interpreted the analyzed and
and Conclusion interpreted the interpreted the interpreted the data which is loosely interpreted the
(10 mark) data data data in a appropriate. Unclear data which is
appropriately. comparatively somewhat conclusion are unrelated. Unable
Well described less appropriate formed from the to derive any
conclusion are appropriately. manner. Good facts offered.(4) conclusion.(2)
reached from the Better described conclusion are
facts offered. conclusion are reached from the
(10) reached from the facts offered. (6)
facts offered.(8)
TOTAL
Note:
1. No Assignment will be catered after due date.
2. Each Group will do Peer rating on the assignment
3. Evaluation should be done strictly on the basis of the Rubrics attached.

S.No Roll No Objectives of Topic Model*

 Academic Activity
1 A01,A02, To understand the To study the impact of free The following are the evaluation parameters
A03,A04 internet facility provided
transition between
1. Introduction (topic sentence)(5marks)
by Reliance Jio on the 2. Review of Literature (5marks)
theory and demand for other networks
3. Ideas , (5 marks)
by today's youth by taking
practical a sample of 50 students 4. Methodology (5 marks)
5. Data Analysis, Interpretation and Conclusion (10
marks).
2 A05,A09, Conduct a survey by taking
A10,A11
sample of 50 students to
know the impact of
promotion of Patanjali
products on other FMCG
products
3 A12,A13, Conduct a survey by taking
A14,A16
sample of 50 respondents
to analyze the preference of
customers among online
shopping websites
4 A17,A18 Conduct a survey by taking
A19,A20
a sample of 50 respondents
to study the preference of
smart phones among
consumers
5 A21,A22, Conduct a survey by taking
A24,A25
a sample of 50 respondents
to analyze the customer
 preference and satisfaction
in two wheeler-market
6 A28,B31, To undertook the survey by
B32,B33
taking a sample of 50
respondents to determine
the comparative analysis of
customer preference and
satisfaction towards the E-
wallet services.
7 B34,B35, Conduct a survey of 50
B38,B39
respondents to study on
factors affecting consumer
behaviour towards branded
and non branded apparels.
8 B41,B45, Conduct a survey of 50
B46,B47
students to find the
comparative analysis of
Chinese and Indian
mobiles
9 B48,B50, Conduct a survey to
B53,B54
explore the factors
affecting purchasing
intentions of consumers
towards white goods in
festive season
10 B55,B56, Conduct a study of 50
B57,B58
respondents and analyze
the demographic factors in
internet banking.
11 B59,B60, Conduct an observation
B61,B62
study in LPU-Uni Mall and
determine the buying
pattern of consumers
towards FMCG goods
12 B63,B64, Conduct a survey of 50
B65,B66
respondents to explore the
effectiveness of social
advertisements on
awareness
13 B67,B68, Conduct a survey of 50
B70,B71
respondents to find the
preference of viewers
towards news channels
14 B72,B73, Conduct a survey of 50
B74
respondents to examine the
effect of packaging on
buying decision towards
beauty care products