CVP Analysis 3
CVP Analysis 3
CVP analysis stands for cost-volume-profit analysis. It is used to show how costs and profits change with
changes in the volume of activity. CVP analysis is an application of marginal costing concepts.
Contribution
Contribution is a key concept. Contribution is measured as sales revenue less variable costs.
Profit is measured as contribution minus fixed costs.
Illustration:
Rs.
Sales (Units sold × sales price per unit) X
Variable costs (Units sold × variable cost (X)
price per unit)
Contribution X
Fixed costs (X)
Profit X
Example:
A company makes and sells a single product. The product has a variable production cost of Rs.8 per unit and a
variable selling cost of Rs.1per unit.
Total fixed costs (production, administration and sales and distribution fixed costs) are expected to be
Rs.500,000.
Notes
A loss is incurred at 70,000 units of sales because total contribution is not large enough to cover fixed costs.
Profit increases as sales volume increases, and the increase in profit is due to the increase in total contribution
as sales volume increases.
Somewhere between 70,000 and 80,000 there is a number of units which if sold would result in neither a
profit nor a loss. This is known as the breakeven position.
Example:
Facts as before but calculating total contribution as the number of units * contribution per unit.
Break-even analysis
CVP analysis can be used to calculate a break-even point for sales.
Break-even point is the volume of sales required in a period (such as the financial year) to ‘break even’
and make neither a profit nor a loss. At the break-even point, profit is 0.
Management might want to know what the break-even point is in order to:
identify the minimum volume of sales that must be achieved in order to avoid a loss, or
assess the amount of risk in the budget, by comparing the budgeted volume of sales with the
break-even volume.
At the break-even point, the profit is Rs.0. If the profit is Rs.0, total contribution is exactly equal to
total fixed costs.
We therefore need to establish the volume of sales at which fixed costs and total contribution are the same
amount.
A company makes a single product that has a variable cost of sales of Rs.12 and a selling price of Rs.20
per unit. Budgeted fixed costs are Rs.600,000.
Method 2
Management might want to know what the volume of sales must be in order to achieve a target profit.
CVP analysis can be used to calculate the volume of sales required.
The volume of sales required must be sufficient to earn a total contribution that covers the fixed costs and
makes the target amount of profit. In other words the contribution needed to earn the target profit is the
target profit plus the fixed costs.
The sales volume that is necessary to achieve this is calculated by dividing the target profit plus fixed
costs by the contribution per unit in the usual way.
Once the volume target is calculated as a number of units it is easy to express it in terms of revenue by
multiplying the number of units by the selling price per item.
Similarly the sales revenue that would achieve the target profit is calculated by dividing the target profit plus
fixed costs by the C/S ratio.
Example:
A company makes and sells a product that has a variable cost of Rs.5 per unit and sells for Rs.9 per unit.
Budgeted fixed costs are Rs.600,000 for the year, and the company wishes to make a profit of at least
Rs.100,000.
The sales volume required to achieve the target profit can be found as follows:
The total contribution must cover fixed costs and make the target profit.
Rs.
Fixed costs 600,000
Target profit 100,000
Total contribution required 700,000
Contribution per unit = Rs.9 – Rs.5 = Rs.4.
Alternatively:
C/S ratio = 4/9
Sales revenue required to make a profit of Rs.100,000
= Rs.700,000 * (4/9) = Rs.1,575,000.
Therefore the number of units required to achieve target profit
Rs.1,575,000 ÷ Rs. 9 = 175,000 units